Kevin K.
Yelp
If you ever grew up Korean/Chinese and reside in Bergen county, Northeastern Queens, or the gold coast of Northern Long island, you would've no-doubt heard of H-Mart. Perhaps you patronize it on a regular basis. It's a well run, well managed Korean supermarket chain that manage to do something local Chinese supermarkets fail miserably at doing, which is to not emit a rotting meat/seafood stench within (and no, this is not merely me hating on Chinese markets - I've been to Ranch 99 locations on the west coast, or T&T stores in Toronto. Both are missing that stench - it's piss-poor local practices combined with lax DOH enforcement that seem to make it a trait here). In fact, if you really think about it, it gives H-mart that premium asian market cache compared to the smelly marts found in immigrant heavy neighborhoods like, say, Elmhurst or Sunset park. If you have been to their locations in Ridgefield (near Route 4), Williston Park (Nassau) or Hicksville (near IKEA), they are bright, clean operations that serve as the local area supermarket but with something a little extra (like food courts, Paris baguette bakery locations and Korean houseware). You can say the same about their locations on Union/28th or Northern/158th, only they are smaller - I guess only the Goowha location on Prince street (downtown Flushing) and Northern/136th will reveal their more humble, less Americanized beginnings (still clean, but certainly more cluttered with some handwritten signs in Korean). Where did H-Mart originate from?
Well, you are looking at it. This is the very first H-Mart. This humble little shop in Woodside is the origin of the entire chain. That and funding provided by overseas investors helped it grow into the nationalwide juggernaut of today. Of course, this does beg another question - why a Korean market here in Woodside? Isn't Sunnyside/Woodside Irish and Hispanic? There's a population of Koreans here since the 1970s, and telling by the stores on Queens Blvd (Natural Tofu, Sik-gaek, Doma and Woori bank), they are still being served by neighborhood businesses - it's an older Korean population from times past (and their kids are moving East to Bayside and the 'burbs). Based on the fact that this store "grew up" with that population, you see vestiges from the time when they were the only Korean market in Queens and must try to make and sell whatever they have on-hand.
It's one of the few H-marts where there are no Korean ladies offering you demo samples of quick-frozen heat-n-eat products like at their larger suburban stores (even if they do, the tiny and cramped aisles will not allow that). Instead, they grind their own soybeans to make their own tofu/soymilk (which they do not do in other locations - HangYang mart tried that on their 152nd street store and that failed pretty miserably), they have a kitchen on-hand to do banchan (most of their other stores turn to their in-house Jinga brand to do that stuff centrally in an industrial kitchen), and their cash register/checkout process was never upgraded to the same standards as their "chain" stores. The place managed to retain its mom-n-pop store feel. If you look at the location listings on hmart.com, this Woodside location is curiously missing, and is in fact considered a separate entity (even though it's also managed out of their HQ not too far from Secaucus, NJ)
So yeah, it's an okay place to pick up east asian flavoring and bulk ingredients in the area - the fish counter smells reasonably clean, the banchan is made on-site, and the pricing is not too far off from the H-mart supermarket locations (like Goowha on Prince street near the 7 train terminal in Flushing). Ever since Chonghap on 72nd and Roosevelt closed down competition for a more convenient Korean grocer disappeared. Of course, if you want a better deal, hit the Food Bazaar in Astoria (huge and features Korean products), or the Korean grocer on 47th in Sunnyside. There are also produce shop on Roosevelt and 62nd that can do better. You are really gunning for convenience here.