Happier Grocery
Gourmet grocery store · SoHo ·
Gourmet grocery with organic staples, prepared foods, coffee bar
Gourmet grocery with organic staples, prepared foods, coffee bar
"No, that's not the Soho Apple Store, that’s Happier Grocery, and it's about as close to Erewhon as New Yorkers can get. (For now.) You could technically do your whole grocery shop here, but everything is so organic and thus so expensive that few people seem to. More commonly, the seed oil-conscious flock to Happier Grocery for prepared foods, the hot bar, and branded shopping bags, which are clear so that you can see exactly what everyone else got. (Basically, a new type of people-watching.)" - Willa Moore
"I saw Happier Grocery, a luxe new grocer in Chinatown, is trying to capture the Erewhon experience for East Coasters." - Emma Orlow
"When I want to treat myself to fancy-feeling staples, I grab a bottle of coconut water here and later end up tearing through a ridiculous amount of their dried-mango slices; it’s the kind of place that tempts me into liking fancy stuff I don’t need, and I happily fall for it." - Rima Parikh
"I observed Happier Grocery being held up as part of the post‑pandemic wave of high‑end prepared‑food shops in lower Manhattan and that Ssense once called it 'New York Fashion’s Favorite Grocery Store,' illustrating how curated groceries have become status markers." - Ella Quittner
"A maxi-mart with a smoothie bar that channels West Coast wellness aesthetics—highly Instagrammable and focused on health- and status-driven ingredients. Menu highlights include lamb-and-beef meatballs paired with wild-rice salad and seasonal pints of Harry’s Berries strawberries." - The Editors, Charlotte Druckman
