"Trying to spice up your gifts? Try the amazing selection of hot sauces at this new gem in North Williamsburg! Heatonist is the ultimate destination for hot sauce lovers to discover amazing flavors from around the world!" - Krrb
"A hot sauce emporium in Brooklyn, known for sourcing sauces for the 'Hot Ones' show."
"The world of hot sauce is much, much larger than the handful of choices you’ve put on omelettes at brunch spots. For proof, head to Heatonist in Williamsburg. Talk to the staff about Trinidad Scorpion versus Carolina Reaper peppers, or just ask them which one will make for the most hilarious/uncomfortable experience. We haven’t been here yet, but want you to know this spot exists." - Team Infatuation
"A Brooklyn hot-sauce boutique whose owner sampled Hassan’s apartment-bottled blends early on and declared them a hit, giving crucial validation that helped shift the Ubah Hot sauces from home experiments into larger-scale production." - Amy McCarthy
"The world of hot sauce is much, much larger than the handful of choices you’ve put on omelettes at brunch spots. For proof, head to Heatonist in Williamsburg. Talk to the staff about Trinidad Scorpion versus Carolina Reaper peppers, or just ask them which one will make for the most hilarious/uncomfortable experience." - hannah albertine, nikko duren