"Hook Fish Co. is where to go in the Outer Sunset for quick and easy seafood burritos, sandwiches, crab cake salads, poke, and fish tacos with slaw and pico de gallo. The tiny, counter-service shop is also laidback, serves incredibly light fish and chips, and is a few blocks from Ocean Beach—so bring along that friend who just spent two weeks soul surfing in Baja and driving up the coast in a dusty Sprinter van. And in case it’s important to you, the menu tells you exactly where and how each fish was caught and on what boat." - lani conway, julia chen 1, ricky rodriguez, patrick wong
"Join crowds of Outer Sunset residents and their four-legged friends at Hook Fish Co. for thoughtfully sourced seafood served in burritos, tacos, sandwiches, and atop salads. This is California beach food at its finest, and best enjoyed either on the wooden parklet out front or with your toes in the sand — the restaurant is just two blocks from Ocean Beach." - Flora Tsapovsky
"Any time you’re hungry and near Ocean Beach, odds are high you’ll end up at Hook Fish Co. The counter-service seafood spot is the hottest place for a beach-adjacent meal and is always packed with surfers still in their wetsuits or first dates on their way to a sunset picnic. There’s no indoor dining here, just a parklet-type situation where you’ll perch on a wooden structure with your tray of poke or fish and chips. Go with a burrito stuffed with whatever the daily catch is, and enjoy it along with some of the best people-watching in the Avenues." - julia chen 1, lani conway, ricky rodriguez
"The Outer Sunset changed forever in 2017, the summer Hook Fish washed up on the foggy dunes. The shop slings lingcod, halibut, and rockfish tacos — whatever’s on deck that day — dressed with pico de gallo, fresh avocado, spurts of aioli, and slaw atop house-made tortillas. Come expecting to wait a long time to eat. Then, if it somehow doesn’t take so long, you’ll be pleasantly surprised." - Paolo Bicchieri
"Fish never stop swimming and exercising, so logically they’re the healthiest protein, and Hook Fish Co. in the Sunset does some of our favorite work in the city with it. The crab cakes are amazing (and light on breadcrumbs), the burrito is more of a great wrap with a different name, and the grilled fish tacos are good enough to make you feel like you’re maybe in LA for the afternoon." - taylor abrams, will kamensky