ICCO Pizza - Fitzrovia

A great spot for some pizza with a vibe. It's the most affordable 12" pizza (~4 gbp) for a marinara pizza. I'd suggest getting the at least the margarita pizza. We got marinara without reading the description of the menu because usually in the US a marinara slice comes with cheese. It's pretty good. Although the bottom of the pizza is not thoroughly burned. If I come back to London again, I am definitely coming back. Great service, great pizza!

I really like this place. It's low-key, casual - a bit canteen-style. I like their selection of all kinds of pizzas including a nice selection of vegetarian and even vegan pizzas. That's what I call catering to the people! I went on Saturday afternoon and the place was packed. I grabbed a seat at one of the communal tables and loved doing some people watching: students, families and couples. I will definitely be back as the price is right and the quality as well!

Excellent pizza place in Fitzrovia!! Two vegan pizzas on the menu which made us happy to see, especially in a non-upscale, low-key restaurant (even the upscale restaurants usually don't have vegan pizzas). Both of them were delicious (vegan veggie and vegan seitan). The pizzas came very quickly and they were so good - coming from NYC where people love getting pizza at any hour, I was so happy to be able to get last minute pizza like this. They have indoor and outdoor seating.

Its a good place to get a whole pizza for such a low price! The room smelled like fresh pizza and there were nice staff! The pizza came fresh and hot, and it tasted so good.

Best place to get pizza for those late night cravings! We had it twice while in London. So good!!!

Ordered a Margarita at around noon this saturday. Found a dead mosquito on one of the slices :(

The oven pizzas are pretty basic and not burnt gladly. They need to be more crunchy though put them longer. But overall, they are okay and quite cheap pizzas. I would recommend here to get your cheap pizzas and would love coming back again since its cheap. Cheers!

The blonde lady at the counter was incredibly rude Not worth spending a dime with customer service of that degree She definitely needs to learn some manners

My partner and I were walking around and fancied some pizza for dinner. We were not particularly hungry... But you can always have a slice of pizza!. We saw this place while walking by. It did not look upscale or trendy, it reminded us of the humble NYC style pizzerias. We decided to go in and order a pizza to take away. We settled for the pesto pizza. Artichokes, feta, mozzarella, white onion and black olives. A 12 inch, thin crust pie. This was made to order. The price was below £8. We walked about a mile back to our place and re heated it in order to enjoy it warm. It was really lovely, the dough had a nice bite to it, toppings were tasty and had the distinctive flavour of an Italian style pizzeria. You can eat in, there is plenty of space for groups. There is no alcohol on sale. I would most definitely try more pizza from here, there are quite a few different options, many veggie ones and vegan. Pretty good pizza at a very good price. Eat here with confidence!

Got 3 12" pizzas for £18! This is definitely the spot if you are looking for a quick bite that's big and still within budget. Pizzas: the special = artichoke, black olives, egg - black olives on pizza are always awesome, the artichokes were a perfect pair to the olives, and the runny yolk was a great addition to the pizza. the classic margarita - perfect balance between sauce and cheese! the festa carne = pepperoni, chicken, ham - the pizza was loaded with the toppings - if meat is your ideal topping then this is your place!

Stuck their noses up in disgust because we're American. We left before purchasing anything because their attitudes were so sour. Don't bring your tourist money here. They'll spit in your food.

ICCo is an incredibly unique place right in the middle of London. I don't think you could find a pizza this good for such a low price. The area is really open and you order at the counter and also pick up from the counter. Seating is on metal chairs and tables and I think a lot of people order and take-away. We tried the four cheese pizza and vegan pizza- also big props for doing a Vegan pizza! yeaaahahhhhahahha. Both were very good They have thin crusts and are mostly crispy. I think next time I'd really like to try a plain margherita just to judge how it is compared to others. This place gets 5 stars because they make really big, thin, and delicious pizzas for an incredible price. It's not exactly the best pizza I've ever had, but it's still pretty darn good.

Very good pizza! And this is coming from a native New Yorker. The interior reminds me of a typical takeaway NY pizza joint so I immediately appreciated the vibe: buzzing and supercasual, with cheap prices to boot. I had to wait a while for my pizza as it was quite busy on a Saturday afternoon but it was worth it. I was also happy because the establishment is dog-friendly. I got the vegan pizza for takeaway and was quite impressed: nice sauce, super thin crust, and surprisingly good (and a bit sweet) vegan cheese. Lots of veg atop as well. TBH it was far better pizza than the fancier pizza I paid almost double for the night before at GOAT in Chelsea.

A whole, thin crust, crispy, cooked-to-order pizza for under a fiver?! What's more, they're open late and the quality's quite decent given the price point.

Ah, faithful Icco. You were always there when I needed you. You kept me alive when I couldn't be bothered to cook. You kept me out of debt because your prices are exceptionally reasonable. That said, you're more than likely a contributing factor to my having put on so much weight in my last year at uni. Amazing pizza, pretty fast service. Gets unbelievably busy around lunch/dinner time owing to good prices, and NUMEROUS student halls within 3 mins walking distance. The only real fault I can find is that they could never get my name right.

I live in NY, and consider myself an expert in Pizza! To my surprise, some of the best pizza I've ever had is from this little gem! The fresh ingredients, and the tomato sauce tastes amazing! My favourite was the green smoothie tho, made me feel less guilty about eating a whole pizza!!

For cheap pizza and a game called find the chilli flakes, this place is hard to top, particularly based on the area. When you arrive you feel transported back 2 decades or more. It's a diner, but not deliberately made to look all hipster dated or chic. It just is. The place is generally clean, and there are plenty of tables to grab. Everything here is first come first served, so if you want that table, take it. Need some chilli sauce and there's none left at the cutlery area? Take it (after asking nicely of course) from somebody else's table. I have a feeling people resort to hiding it as to not lose what is like the ring from LOTR. Thus the game of find the chilli flakes/oil that people refer to. You order at the food area, and they even do just straight up milk, which surprised me, but as I know, milk tastes best with pizza, so I ordered that with my ham and olives. You get given a buzzer which goes off within 5 minutes or so, and you're eating. The pizza wasn't the best I've had, but it was big and the chilli flakes were a great addition. The problem is with pizza this cheap, they're going to skimp a little on the ingredients which was evident from the 6 olives on the pizza with none in the middle zone. Even cutting them in half and spreading around a bit would have been nicer personally. But I'm complaining about a pizza that cost £6.50. It's indecent but I just thought I should mention it. Some of the meat is halal certified too, so double check if this is a requirement for you.

Shopping in London proper for eats can be exhausting, that is if you do not know where to go especially in a saturated area of eats. "Where to go for well seasoned non-touristy bits of eats?" Lucky for me, I called upon my good friend local to the area to pick out the place! I was pleasantly surprised to find pizza well seasoned with many choices including veggie choices! Comfortable atmosphere with plenty of seating! Nice flow of customers for eating in and take away which also is a good sign that others enjoy the eats here too! Prices are average. Come prepared to share your pie because the portions are on the larger side for european standards. Overall a great choice, and I will frequent again on my next stop in London.

To many Icco is a well-kept secret. This may not be the impression you get when you first visit due to its loyal customer base, but this establishment is pretty unique in London. It manages to cross the divide between a restaurant and café hangout, with its low prices and continental atmosphere, yet superior pizzas. During the day its emphasis is on relaxed coffee and quick lunches for the local workforce, but in the evenings and weekends it takes on a somewhat different air as a lively pizza diner. With its easy, quick, and often entertaining system (prepare to have you name hollered out across the restaurant when your order is ready), as well as its central location it is the ideal stop-off before a night out or for a late-night takeaway pizza. The concise choice of pizzas available at Icco provides all the classics plus a few more. The pizzas are of the authentic Italian style, hand rolled with thin crispy bases, as to be expected of an authentic Italian establishment. The four cheeses and special pizzas are particularly worth a mention for their use of fresh, tasty ingredients that may make you think twice about paying twice the amount elsewhere.

Despite the name, who really cares about the coffee served here? Okay, a few, but with Starbucks etc strewn around the area, the real reason anyone comes here is for the cheap but delicious pizza's. Starting at around £3.50, you just give your order and wait amongst other spendthrifts and students and wait for you ticket to be called out. It's like a pizza lottery as you can never really hear what or who they're calling and so you may shuffle up to the counter more than once until it is actually yours. The pizza's are thin-based, have good amount of toppings and are quite large, certainly filling. And for the cheap cost it certainly better than most fast food.

A workmate kept telling me how he and his friends would always cycle here after an eventful day around town, so one day I decided to try it out. A few of us had previously been in the bar for a few drinks after work, and instead of heading down Chinatown like we do most weeks, I suggested we go check out this Icco's pizza place. When we arrived, I must admit I had a bit of trouble deciding what to get, remembering what pizza another friend had told me about, I went along with the 'Brunch' pizza. This consisted of Sausage Meat, a Fried Egg, Tomato sauce but minus the cheese. As it was a pizza I was looking for, it was an easy choice for me to choose cheese as an extra. What a bloody pizza! I can't believe you get a whole pizza! I think it's something like a 11inch or 12inch pizza too! I didn't expect my little body to cram it all in but I did! None of that topping sliding off the base action here, just pure stringy cheese, and toppings galore! I'd never had an egg on my pizza prior to this, but I think it may just be a keeper! Sprinkle a few chilli flakes over the pizza for some added heat to that pizza, it's the bees knees, trust me! I will most definitely be back here, heck, I can see myself becoming a regular!

Always a bit of a puzzle for me. I know that objectively ICCos isn't the best pizza around but it's always immensely satisfying, and the sort of place I find myself craving, even if I'm not quite sure why. Ambiance: There's something incredibly inviting about it. Interior is pretty bare. Some low (normal height) tables around the edges, while the middle is dominated by long counters with stools. Doesn't sound special and it's not but there's always a good level of crowd. Even if it's packed, you can usually find a seat, and it just feels warm and cozy. Prices: Since I started going in 09, there was one generic price increase, and one further change where they started charging 50p to eat in. That being said, it's still fairly cheap pizza. I think it's 4.50 for a margerita, and 6.30 for a capriciosa. I could also be completely off with these figures but I think that's about right. Pizza: Nice slightly chewy dough. They tend to scrimp a bit on toppings but still awesome. I tend to add either garlic/chilli oil depending on my mood. Others: Idk why but I always get a snapple when I'm here. It just fits. They now also sell dipping sauces (probably around 2 years ago but it still feels recent somehow), so I tend to get a garlic and herb sauce for the crust. Bottom line: Not sure I'd trek to check it out, but if you're in the area, I don't think you can find a more satisfying pizza.

Big ol' pizza pies made to order and then dished out crispy and hot from the oven, what's not to like?! The prices hover around £6, which is half of what you would normally pay for a whole pie. Not exactly the kind of topics you'd find in the gourmet pizzerias that have popped up lately, but they have the solid basics. I ordered the capricciosa (£6), which had turkey ham, mushroom, black olives, and tomato sauce. I opted for no cheese, but the remaining ingredients were enough to carry the day.

ICCo is good just because it's so reasonably priced. Pizzas everywhere should be £5.50, that's how life should be. None of this £9 Pizza Express nonsense. They taste pretty good too, although as I watched fluorescent orange grease drip off a slice of my four cheeses I did have some questions about the ingredients. Who cares though, it's a perfect portion size for one. The fiorentina was nice too. It's got quite a New York feel to it which is fun (although they need to get some of those jars of parmesan and chili flakes). Coke only available in plastic bottles - bad (although good quantity wise, I was celebrating). I enjoyed that along with the highly unhealthy pizza menu, ICCo also provides a selection of cleansing smoothies.

You get what you pay for. Under 6 pounds for a whole pizza is amazing. That being said, the pizza is nothing special. It was dry and the bland and really nothing that excited my foody desires. "Freshly squeezed orange juice" was extremely warm, although I'm not sure they can do much about that. Most of all the service was quite meh. They do their job but no smiles not happiness no nothing. Definitely won't come back. But if you're in the mood for food to fill up your stomach for not a lot of money, this is the place for you.

Great pizzas, thin crispy crusts, lots of (good) vegetarian options, great prices. Would definitely recommend! Great late night stop. While it doesn't have the classiest ambience, it's still pretty good and when full has a bit of a diner feel.

So yummy and fun and fresh!!! Amazing. Always fast and hot and so much fun All their food is good. Be adventurous!

If you're looking for a delicious cheap Italian eat, look no further than the Italiano Coffee Co! With an 11inch pizza starting at £3.50 and the highest pizza on the menu just £5.90, it's possible to have a complete meal for under 5pounds in Central London! When I went to the Italiano Coffee Co, my friend who's a vegetarian didn't feel left out, because there's a vegetarian pizza complete with fresh shallots, sweetcorn and peppers for just £4.50. There are also cakes, coffee, smoothies, etc if you don't want to eat pizza.

ICCo has long been a haunt of me and my friends following a wander around the Fitzrovia Lates Art Gallery Openings, although they've long grown to hate us for eating our 'take-away' Pizzas at the tables outside (which're otherwise going to waste of a Thursday evening) and for bringing along a few cans of Beer, although the can't sell alcohol themselves. But despite what the staff think of us, I do get a bit nostalgic for this place when away from it. For where it's situated in Fitzrovia, the price of these Pizzas (£6.70 gets my girlfriend and I a Pizza large enough to share) and the taste more than makes up for the dirty looks we get, despite the scant meat toppings we receive every time.

Ordered a pepperoni pizza as a late night snack. Customer service was super nice, but the Pizza tasted like nothing. Genuinely, has no flavor, form or chew. Really disappointing pizza unfortunately. Especially surprised given all the other high reviews Suggest you invest in better quality pepperoni, less oily cheese and tomato sauce which is nicely seasoned. Sorry.

Individual Italian style pizza, £6 and made to order. What is there not to like? Order, grab your buzzer and go and sit down, if you're ordering in, try to make a space and grab your extras, chili flakes and oregano is freely available but the chili oil and garlic oil are in shorter supply. Grab it and keep ahold of it! I've had them stolen while I've gone to get my pizza before (I've had my entire place taken!). The pizza you get will be hot, thin, crispy and flavourful. I love the garlic oil here and covering the pizza with oregano and chili flakes, but getting takeout and not being able to do this is just as good. Don't normally grab a drink, this is a place to grab a quick bite before heading somewhere else. I just seem to end up here on a regular basis. Cheap, good and quick.

This a brilliant Pizzeria Iccos make delicious Pizzas that are amazing value, a margarita costs £3, if you add more toppings you pay extra but you never pay more than £4. I love going here with my friends as it's a great place to come and get some quality cheap pizza. The stainless steel interior reminds me of the New York Pizzerias! The only downside is it's always busy and it can be hard to get a table sometimes but they allso do takeaway! and you can sit outside in the summer!

Good value (great cheap pizzas) quick & easy food & drink but the staff! well. how much time have you got? Just the nicest anywhere in London for Fast Food : Loyal, caring & fun : I love this place! All business managers take note of this eaterie : staff are your most important asset : treat them well & they will loyally remain. De bonne valeur (les pizzas sont delicieux et moins cher ) vitesse,facile a manger mais les personnel! alors . vous avez l'heure? Ils sont simplement le meilleur a Londres pour le Fast Food : fideles, aux bons soins et de bonheur J'adore cet endroit! Alors, faites attention! vos personnel sont l'avantage le plus importantes : soyez gentile et puis ils restent la

Solid Pizza for takeaway or dine in. We ordered 2 Pepperoni pizzas and it was 11 pounds. Tons of traffic which tells me that have decent food ( we agreed) for a very reasonable price.

Excellent pizza! Excellent service and this is coming from an American who is veryyyy picky but I enjoyed the food and the price was excellent!

This pizza joint has been here since my uni days...err I went to uni more than 10 years ago :D All the students from UCL loved it - cheap pizzas made fresh, ample spacing, thin crust, what's not to like? Order pizza, grab a drink, pay, eat and enjoy! The only lament is that it gets really really hot in here so you can't really eat in if you do not like stuffy places.

Do you want good, quick and cheap pizza? Well, stop looking because Icco is the place. Just make sure you have a table or place available, go over the counter and order your pizza. In a matter of minutes you will have a big, thin crusted, delicious pizza. I went nuts and added chilli and garlic oil and it was DELICIOUS. What about the price? Well, believe me when I tell you that 4-6 £ is all you need :) Vegan? No problem, there is a pizza with vegan cheese!!!! I will definitely come back, Icco, you just became my new favourite place.

A visit to this eatery is an experience if only to see how fast pizzas "fly" out of their ovens. AND if you decide to eat one you won't be disappointed. All the pies are individual (12 inch) and very few toppings are NOT available. Allowing you to customize to your taste. All this at an average cost of 5-6 GBP they are possibly the best restaurant buy in London. It is self service, very crowded with long counter type tables. Comfort level once seated in a very noisy environment is average for this type of eatery.. THAT SAID ICCO will be a regular stop on future trips to London. HIGHLY RECOMMENDED.

A friend texted me when she learned I was in London and suggested I go here to try London's best pizza. She also mentioned they have vegan pies. That was all I needed to hear! The pies are personal pies 12" and prices were surprisingly cheap. They had 2 or 3 vegan pies. I chose the one with Seitan, mushroom, pepper and vegan cheese. They didn't skimp on the ingredients and it was definitely one of the best vegan pies I've ever had! Now if they would only open one in the states.

For a fiver you could get yet another fancy sandwich from from somewhere down the street, or how about doing exactly what you did yesterday and just getting another 'Meal Deal' from Boots, M&S or Tescos then sitting unfulfilled, looking at the packaging waste you just created? OR... You could sit with a real plate, real cutlery, a selection of oils and herbs and have a whole thin-crust Italian pizza to yourself and get a Snapple with it. Fuck it, you can even read the papers for free and watch the TV if there is some big sporting event on. ICCO is quite possibly the best way you can spend a Fiver in London and get full on a real decent pizza. It's cheaper than buying a frozen one from Sainsbury's and then using up gas and dishes to cook it. The only problem is knowing when to stop treating ICCO as your kitchen, lounge and mum all rolled into one! Good for morning coffee by the street, great for lunch before it gets too busy, and wonderful for take-out dinner when you're drinking at a pub nearby and need pizza with your patio/pavement beers. Trust me. I once ate a day's all three meals here.

Dear Gods of Pizza, how cruel thou are. When I wished to spread the gospel of freshly-made pizza, I found Icco had revealed it already. When I begged for pizza pretention to end and pizza common sense to triumph in menus, thou had bestowed such grace on Icco before me. Thou vanquished by the power of Icco my political movement for an end to posh sit-downs in favour of no-nonsense high tables and stools before I could make a difference. Thou also disproveth through thy prophet Icco the myth of the expensive London, depriving so many expense account beneficiaries of excuses to max out corporate credit cards. Having fed my Italian pride, wounded by years of witnessing pizza abuse, on the healing shores of Icco I endeavor to spread the Gospel of Pizza. If you can't go to Naples, go to Icco. Yum!

If you want decent pizza you've got to check this place out. They cook fresh pizzas with whatever toppings you like in about 5-10minutes. They're tasty and authentically Italian with good quality coffees available too. Not only is the quality great but the price is very low too! I wouldn't go here for dinner, unless I was on the go, because it's cold and uncomfortable. However, it's great for lunch. It's effectively just a great quality fast food joint serving excellent pizza for next to nothing. Pro's: Quality pizza, quality coffee, friendly service, quick service, very cheap. Con's: Not good for a sit down dinner.

Ordered a vegan pizza last night, it came quickly, delicious, and I was satisfied. The only thing I have to complain about is, that the dough in the middle is not that well cooked. Maybe it is well cooked and I'm wrong, I mean, nothing a frying pan couldn't cure. It was still good. They should get into adding vegan style meats into the menu, so it's not a vegetable pizza.

Oh Icco, how you make my heart flutter! Ok your exterior red, green and white facade may be a little tacky and yes there is always a queue of people trying to get their pizza before me but oh you make it worth it when my number is called and my delicious is pizza presented to me! Icco's is incredible value and prices start at £3.50 for their pizza's. My boyfriend and I have been known to share one of these on the days we've felt especially skint and it's fed us both very easily. Icco's is an especially popular option because so many of the restaurants near by are mediocre and overpriced. This place with all of it's hustle and bussle has twice as much atmosphere as them all put together and prices that would make their owners weep. A must try if you're ever in the area!

Cheap. Seriously Seriously cheap. £3.50 for an 11" pizza. And it tastes good, food appears fast, it's open all hours, atmosphere buzzes... what more do you want? Go there!

A fiver for a pizza?! Heck YES! It oddly enough reminded me of Sbarro's (from the States), and I could easily eat a whole pizza from there (don't judge). Don't come expecting a seat at lunchtime, seriously, this place is TEAMING! Chocked full to the rafters! I've only ever been successful once at getting a seat.

Lord have mercy, can't the Italians do better than this? You get what you pay for. By the time I ate my pizza funghi (which was practically a margherita due to the lack of toppings), it was cold. Bland too. Only thing going for Icco is the price. Definitely not the service-I have yet to have a pleasant exchange. Highly overrated. Point: Even if you're drunk and/or starving, think twice. If mediocre food and service with a 'tude bother you, think thrice .

Love this place. The lady taking our order was so sweet, graciously putting up with our fumbling about trying to figure out our coins on a busy night, and making an awesome tasty green smoothie. The pizza was super yummy and inexpensive. Really loved this place, reminding me kind of Two Bros pizza stores(but better! :o) in NYC, except you get a whole pie for just a few quid! Taste wise it's also super yummy like NYC pizza!

The trick is to order the right type of pizza here. I've tasted various pizza types, such as vegeterian, anchovy, pepperioni etc. All have been only substantial. I only order one type and its Cappricioso pizza with jalapeno peppers for years. Its the best pizza I've taste in London, there is something special about ham, olives, mushrooms and jalapenos which makes the cheap pizza some what special!