"Taking up a sizable corner of Goodge Street is the silver-accented American diner-style ICCO. This place might just be the epitome of a “cheap and cheerful” find in central London; famous for the £3.95 margarita, it attracts lost tourists, red-eyed students, and whoever actually lives in Fitzrovia but really it should be just anyone looking for a thin-crust pepperoni and anchovy pizza. For more than 20 years, ICCO has been the halal pizza spot." - Maazin Buhari