imogene + willie

On the Grid : Imogene + Willie

"Imogene + Willie has quickly become a Nashville staple. The Kentucky couple left their family’s denim factory and started their Nashville business in 2009. Named for their grandparents, you will find their flagship brick and mortar store in a refurbished gas station in the heart of 12South and it’s worth popping in. The beautiful storefront carries souvenirs, quality denim, hip clothes and a touching story. Beware, wandering the neighborhood, you’re sure to see plenty of their patrons sporting i+w jeans with the signature “+” stitched on the seam. (Slick pics care of Justin Chesney.)" - Peck & Company

"Imogene + Willie, Nashville Imogene + Willie offers classic clothing and boots, but the real draw is denim. Practically a shrine to jeans, the boutique has patterns hanging from the rafters, and vintage sewing machines rattle away as you shop. Select your favorite cut, and a tailor will custom-fit a pair on-site. 2601 12th Ave. S., (615) 292-5005. This appeared in the October 2013 issue."

"Hailing from Henderson, Kentucky, Matt and Carrie Eddmenson—childhood friends and now a married couple—worked together in Carrie’s family business, developing denim collections for brands like Rogan, Earnest Sewn, Seven, J.Brand, etc. They moved to Nashville in May 2009 and opened a magical store that we were lucky to visit. The store sells handpicked denim from select brands like A.P.C., choice vintage pieces like cowboy leather jackets and boots, scarves hand-dyed by Carrie’s brother in India, and Imogene + Willie brand bespoke jeans, made of tough denim that you have to work into. After a few months, they guarantee you will have a soft pair that fits you and only you and bears the marks of your wear. (For the less hard-core denim buyers, you can also purchase a pre-softened, pre-“lived-in” pair.) "

"Imogene + Willie, 12South by Peck & Company. Imogene + Willie has quickly become a Nashville staple. The Kentucky couple left their family’s denim factory and started their Nashville business in 2009. Named for their grandparents, you will find their flagship brick and mortar store in a refurbished gas station in the heart of 12South and it’s worth popping in. The beautiful storefront carries souvenirs, quality denim, hip clothes and a touching story. Beware, wandering the neighborhood, you’re sure to see plenty of their patrons sporting i+w jeans with the signature “+” stitched on the seam. (Slick pics care of Justin Chesney.)"

The denim atelier that transformed a 1950s service station into 12 South’s creative heart. Featured in Condé Nast Traveler; custom fits, small-batch tees, and a design ethos that shaped the street’s indie identity.