Chris C.
Yelp
I am totally digging these earlier reviews from Chicago people complaining that the pizza at Imo's is too thin and the cheese doesn't taste like mozzarella. LOLOLOLOL
So, a couple of things:
1) It's NOT mozzarella. It's a cheese called provel. It's a peculiarity to St. Louis. Some people do not like it. Some people think it has an odd smell and when it's melted it looks like orange pizza sauce. I sort of liked it in small amounts (ie not on a whole pizza) the first time I tried it, and the more I've had it since then, the more I've liked it. Some people hate it and always will. In that case, Imo's is not for you, not by fault of Imo's, so giving them 1 star in a review seems dumb.
2) New York and Chicago have their own style of pizza. Other places have their own as well. And St. Louis has its own, which means its pizzas are very thin - a bit thicker than a cracker but maybe half as thick as NY style. There's not a crust that surrounds it to hold onto, you hold it underneath or use a fork (which, contrary to a typical New Yorkers' insistence, would not be the end of the world). The crust tends to be crispy. Again, some people hate it and will never like it. See above.
3) I like the meat lover's and the supreme, but they have several other choices as well as pasta, lasagna, Italian sandwiches and a couple salads. Imo's locations tend to be low maintenance, quick, serve-yourself kind of places. This is not a sit-down, full-service dining experience. It's more like a combination of Five Guys and Fazoli's.
4) This location is in a semi-dicey area off downtown, but it was a Sunday around 11:30 am so it was pretty empty and we pretty much had the place to ourselves.
In the end, if you want to be open-minded and aren't a pizza snob (you know who you are), Imo's is worth a try, as it's one of St. Louis' most well known treasures. if it isn't for you, it isn't for you. But for my money, it's awfully difficult to mess up pizza.