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"An iconic St. Louis pizza chain founded in 1964 and now with more than 100 locations (including some in Downstate Illinois), known for the slogan “the square beyond compare.” Its pies are cut into squares and triangles, feature a thinner, unleavened dough that lacks yeast, and famously use processed Provel cheese rather than mozzarella — differences that supporters argue make it distinct and deserving of recognition as the originator of the square/party-cut pizza trend." - Ashok Selvam