Indigo Cow

Delicious soft serve ice cream. They only have a few selection of ice cream, but that made it simple to pick and choose. I had the Matcha with MBR toppings, the best ice cream I’ve tasted. The cashier is a very nice lady. It’s a very small place with only one bench to seat outside, so this is only an order and go kind of ice cream shop. I love to go there again if I’m in the area.

Just got back from Japan and was craving matcha. Not only is this authentic Japanese soft serve (with milk flown in from Hokkaido!) - it’s also authentically not super sweet. Quality is 10/10! Loved! Add some Warabe mochi too 🤤

It’s a cute shop and love the idea/concept. But the ice cream just isn’t that good. There were small ice crystals in the ice cream we got. The flavor is good and I liked the toppings but just would expect a higher quality ice cream given the price.

This is the first ice cream shop in America to make soft serve with milk from Hokkaido. Love the light texture and how it doesn't feel like a heavy dessert! FOOD 4/5 Swirl Milk and Seasonal w/black sesame & yuzu sugar was amazing! PARKING 4/5 Parking structure CUSTOMER SERVICE 4/5 Standard attentive service, no issues. Ambience was clean.

Hokkaido ice cream came to our neighborhood! Their soft serve is so tasty. The milk taste creamy and pure. I love the freshly made black waffle cone. The only issue is the price of the topping seems high.

Cute spot. Ice cream is light and milky. I got the limited edition to try this time around. The yaki has a unique taste, almost like sweet potato pureed. The brulee was just the perfect touch of sweetness.

WOW…. this ice cream is absolutely delicious…. I had the large cup with no toppings and it was a total of $9 including tip….Absolutely delicious soft serve ice cream from dairy from Hokkaido….This is very addicting and dangerous for me because I plan on going tomorrow again so thank you and keep up the good job…:)

Yup, can validate the other reviews saying that this place is a bit overhyped. Obviously that shouldn’t be a knock on the place itself because they can’t control that, but just don’t have super high expectations that this ice cream is mind blowing. I got the Hokkaido ice cream with the mochi, brown sugar, and I forgot the last topping. The ice cream itself is nice and creamy, with a subtle milk flavor. A great sweet treat after dinner!

Glad that I finally made it out to try it but wouldn't crave it enough to drive into LA for it. I got a small Hokkaido milk soft serve with the MBR (mochi, brown sugar syrup, roasted soy bean powder). I was most impressed by the toppings. The mochi was fresh and soft, the brown sugar syrup wasn't overly sweet and the roasted soy bean powder added a nice contrast to the sugar - I actually wish they gave more! The soft serve was light and sweet, I appreciate that it wasn't too heavy on the dairy. And the small size comes with a good amount for under $5! The worker at the time I was here was kind too!

Great little specialty ice cream shop. They have 30 minutes of free parking validation in the underground lot attached. There is only a bench outside for seating, it's a small shop with usually only 1-2 people working. Wait times can be well over 20 minutes on the weekends. The prices are little steep, usually $10 for a small cup with toppings. But the quality tops the other shops nearby

Hokkaido milk ice cream is delicious! The matcha topping was sooo good and I loved the mochi it came with. Also got a version with the creme brulee and was not the biggest fan of the sweet potato. It was too much sweet potato and consistency was like baby food. Wished there was more char in the sugar too. Service was good. No seating indoors so FYI.

I was craving a good chew for my sweet treat. This place had amazing quality matcha ice cream mixed with the milk ice cream. I got the mochi balls which were yummy and I got a nice drizzle of a syrup on top. The worker was rude, but at least the ice cream was delicious!!

Indigo Cow is a specialty ice cream chain known for their Hokkaido milk ice cream. This spot is located in the Sawtelle area where there is street parking all around. Inside the shop, there is no seating so keep that in mind. For their menu, they have a couple base flavors and different topping options to choose from. Wifey and I opted for the Hokkaido Milk Soft Serve with the Matcha Centric Toppings. You could really taste the difference of the Hokkaido milk and the extra creaminess it adds. Overall, we enjoyed our ice cream here experience here. All of the staff are very friendly and welcoming. I would definitely recommend stopping by if you are ever in the area!

While it's not the business' fault that its product has been so hyped up that expectations may be a little unfair, the business is definitely accountable for posting a misleading menu and having unfriendly staff working busy weekend hours. There are three sizes but only two prices are listed which correspond to the two smaller sizes. If you order a large, be prepared to pay a price that isn't even listed on the menu. If you would like to try a swirl, there is an additional charge. Is it the same across all three sizes though? That's unclear. The worst part is that if you ask about how the total doesn't seem to match the menu of prices the cashier makes you feel unwelcome. The product is not more exciting than the product from the Honeymee it replaced, and the staff is definitely not as friendly or helpful.

The soft serve was supper icey and not creamy. The flavor was like the milky candies (iykyk) I parked in the underground structure but the lady who worked there didn't say anything about the validation so we didn't know and paid for parking after..would be nice to ask customers if they need a validation or not.

Yummy, my favorite dessert on Sawtelle alongside Melo Melo and OOO and Lady M. Sawtelle has become the king of Asian-inspired sweets and Indigo Cow is the latest hard-hitter (soft opened back in May or June 2025). And while I ate here during soft opening, I confess I was too busy scarfing down the mochi and the warabe to share my eats with my lovely Yelp community. This long-awaited review is to say don't miss out on this delicious Hokkaido milk ice cream dessert- if you like soft serve, you're going to love Indigo Cow.

Great dessert alternative if you don't feel like having a boba drink. You can taste the freshness of the milk. Great balance. In ordered with the mochi balls and it was great. I will definitely go back again and try their matcha.

The soft serve itself is pretty good, I got the Matcha flavour in regular size + Matcha Centric. The Matcha Centric is kinda interesting, tastes earthy and a bit umami (maybe it's the matcha powder they used that carries these notes, texture is pretty fresh chewy). But I prefer the soft serve on its own, won't get the topping next time. The matcha flavour is great it doesn't taste like your average green colored vanilla ice cream that tastes nothing like matcha and claims itself as matcha ice cream. Recommend (Toppings not sure, tbd

This is probably my favorite dessert in SoCal right now ‼ I've only had it twice but the Hokkaido milk quality really does shine. Pictured is the Hokkaido milk soft serve with the matcha centric . The matcha syrup is dark which really balances out the creaminess of the Hokkaido milk flavor. Bit more on the pricey end but you're paying for quality. The chewy texture from the warabi mochi is a nice switch up as you're eating it. All in all so solid and will be back!

|[ n o t s o s o f t s e r v e ]| 2.5 rounded down because for some reason (maybe an off day?) the order taker guy gave a mean ish not so great vibe last night (Sat 10/11/25 10pm approx). It's a new spot and we were excited to try, given the menu is vague and the prices are not cheap we asked questions but got some short answers that came off rude like "it's soft serve." No smile, just a look like we should've known. Or when we asked about how the matcha mochi was made or if the matcha inside of it he just said "it's matcha mochi." |[ h m m ]| Tbh I almost turned around and walked out but we let it go since we wanted to try this at least once. He basically threw the ice cream on the counter and said the name (even though we were the only ones in the small shop LOL) no thank you, nothing, lol. For $8 for a small cup, and the side of tude we did not order, prob not coming back unless some drastic change happens (and assuming they survive here with all the competition and friendlier service). |[ v e r d i c t ]| We tried the Hokkaido milk soft serve with matcha mochi, the soft serve was okay not too special, I do like that it wasn't overly sweet. The mochi was good but not $1.65 good. 3/5 stars for the soft serve, 1/5 for the service.

The ice cream here is definitely worth all the LA traffic to get to. I finally had a chance to their milk soft serve and their seasonal yaki imo creme brulee (sweet potato) and it was soooo good. The quality of the ice cream was so delicious and the texture is perfect. The seasonal menu really takes the flavor to the next level, but I look forward to the next time I can their their other flavors such as black seasame as well as other toppings (like mochi). The shop has a lot of cute merch and it is very clean inside - although there isn't seating inside , there's only a small bench outside the shop. The service is nice and very quick. Parking will always be a challenge, but we found some street parking and there is a valet parking option as well.

Tried Indigo Cow with my coworkers and this place is pretty good! I would never wait in line for it though. If you come on weekdays during lunchtime, there's pretty much no wait. I got the hokkaido milk with MBR and it was delightful! The milk is lightly sweet and very delicate in flavor. It clings well to the brown sugar sauce. The mochi balls are reminiscent to chinese rice balls (tangyuan) - a bit sticky and soft and sweet. It's about $7 per ice cream - $5 + $2 for toppings. Service is very quick!

Another yummy place for soft serve! Tried the vanilla and the Yaki Imo Brûlée, and both were really tasty! They had adjacent parking lot and some outdoor seating - will be back!

Stopped by after seeing people rave about this place on social media, and was not disappointed! Indigo Cow serves authentic, delicious Japanese soft serve ice cream. I got the Hokkaido Milk soft serve with M.B.R (mochi, brown sugar, roasted soybean powder/kinako)! The soft serve was creamy with a rich, milky flavor that wasn't overpoweringly sweet. The mochi pieces were huge and added a nice chewy texture, though I will say they were rather flavorless if eaten on their own without the ice cream or kinako. The roasted soybean powder added a subtle, nutty flavor, which was also quite nice! The interior of the store is clean and minimalistic with a wall of cute Indigo Cow merch (tote bags, shirts, etc.) on the right-hand side. The staff were super friendly and efficient too! Indigo Cow is the perfect spot to grab something quick and sweet after lunch or dinner, and I'll definitely be back to try out their other flavors!

Came here to see what hype was about. Been to asia many times and this took me back, just a bit expensive. Total for a large was around 9.50 it wasnt listed on menu on wall but i would have rather got a cone version since I felt like the portion were the same for less of a price, as my friend got that one instead even with toppings. Icecream tasted like white rabbit candy. Service was fast and got my soft serve right after paying. The place is small with alot of cute merch and a mural on side. It got packed quick but line moved very fast.

I'm pretty disappointed with Indigo Cow, considering the hype around it and how much I love anything related to Hokkaido milk and/or Japanese inspired desserts. I ordered a regular size swirl with red bean paste which was about $9. The red bean alone was $1 extra, which wouldn't be an issue if it was a normal amount of red bean, but there was barely a tablespoon of red bean paste. I don't know if they're afraid of the American/western market not appreciating red bean and not wanting to waste it, but some of us love it and $1 for that small amount is wild. I can go to Korean and Japanese shaved ice places that load up the red bean without charging extra or even charging a lot for the base price of the dessert. The ice cream itself was very light and creamy so I enjoyed that. The milk flavor was rich and delicious but sadly the matcha flavor was lost. I don't think the matcha itself lacks flavor but it's just not strong enough when paired with the milk, it overpowers the matcha and you get just a hint of matcha essence.

This place has been on my list for a while now and I'm so happy I finally got to try it. The brûlée was very interesting, I've never seen sweet potato topped on ice cream but it actually works pretty well together. The store is small and doesn't have seating inside or that much outside either. It was busy on a Friday night with a small line out the door. They offer 30 minute free validated parking in the basement. ig: @cravingswithcat

Wow so underwhelming. Yes it tasted good because there was asian toppings to this soft serve. But, the soft serve wasn't that creamy or unique in its milk vanilla forward news. The brown sugar sesame yuzu was yummy and unique but the other brown sugar flavor was more enjoyable. The price was also ridiculous. $25 for two large soft serves. At Salt and straw you can get one whole pint for $13.

Great service nice people. Cool, ambience, and the ice cream was . Parking isn't bad either.

PARKING: Ubered here but there's plenty of street parking and a couple structures. SEATING: No seating inside, just a bench outside. I had to stand outside to eat it but that was okay! SERVICE: Super friendly and nice! Quick service. Asked if I had any questions but I didn't so that was nice that they asked. FOOD: I got the Hokkaido Milk with their signature topping M.B.R (mochi, brown sugar syrup and roasted soy bean powder. My partner got the Hokkaido Milk as well but with strawberry syrup. It was not too sweet which was nice and had a great flavor profile. The mochi was a bit bland and didn't add much to the soft serve. The soy bean powder was a nice touch. I liked it overall but wasn't in love with it. OVERALL: A cute place to get soft serve but a bit underwhelming! Was extremely hyped about this place but was put off by lack of seating and small portions. However, I would come back to give it a second try.

The store has such an unassuming white and glass façade that we almost walked past it if it weren't for the indigo cow sign. We decided to try it as we were already searching for desserts after dinner. Inside, it had a simplistic décor with white walls, concrete floor and no seating. The board on the side wall displayed all the options with prices. The attentive server took our order right away which was ready in couple minutes. We ordered Hokkaido milk with matcha and mochi balls. The ice cream had a silky soft texture, quite airy and not overly sweet. Matcha was smooth, not bitter and with a hint of leafy flavor. Mochi was soft and with good texture. The dabs of brown sugar syrup blended well with the ingredients. The price was on the high side but acceptable for the quality of the ingredients plus the Zen like experience of connecting our inner palate sensory with calming taste of the soft serving. Highly recommended.

Located on the Sawtelle Strip across the street from Nijiya market, Indigo Cow is a soft serve place all the way from Japan. There is some street parking in the neighborhood but you'll need to pay attention to the restrictions lest you like making a financial offering to the parking gods. They offer up a limited menu of soft serve flavors, but dont let that fool you, they're all good. I got the Hokkaido milk cream and matcha flavored! The flavors were incredibly delicious. A smooth creamy flavor that felt like eating clouds. It doesn't have that tanginess that pink berry has or an artificial sweetness that some other soft serve places have. If you love soft serve than this place is a must try

Stopped by on Friday, 09/05/25 at night. Ordered the following: - 1 small matcha = $5.50 - with waffle cone = $1.50 - matcha centric = $2.25 SUBTOTAL = $9.25 TAX = $0.90 OVERALL TOTAL = $10.15 There was a line so please be patient. This is one of the BEST matcha ice cream I have ever tasted - the perfect amount of matcha authenticity flavor and sweetness!!!!!

This is the first ice cream shop in America to make soft serve with milk from Hokkaido. Love the light texture and how it doesn't feel like a heavy dessert! FOOD 4/5 Swirl Milk and Seasonal w/black sesame & yuzu sugar was amazing! PARKING 4/5 Parking structure CUSTOMER SERVICE 4/5 Standard attentive service, no issues. Ambience was clean.

Good ice cream, but didn't have a "wow" factor for me. Parking is limited to the street and a small lot in the plaza. Indigo Cow replaced the popular chain Honeymee. I ordered the Hokkaido Milk with M.B.R. (mochi, brown sugar, and roasted soy bean powder) in a small cup for almost $8. I would skip all of the toppings. The ice cream is good on its own. It's very milky and creamy, but definitely not for our lactose intolerant friends. The mochi had no flavor, which was disappointing. It would be nice if it was tangyuan instead. The brown sugar was okay. I totally forgot there was any roasted soy bean powder on top. Service is friendly. They have a small bench in the front, but limited space to stand inside. They open late, which seems to be working for them.

Came here for dessert after dinner. Got the swirl, which was a good mix of the Hojicha and Matcha. It was very hot in the store, and understandably busy for a Friday night. The ice cream its self was really good tho!

The soft serve to die for! Friendly service and unique look inside. I like it plain and I could taste the quality of the milk. Delightful and lovely! The creaminess is not like the others. It will make you savor it while it slowly melts away. This is next level!

Indigo Cow. Swirl. Cup or Cone. Thank me later. Ice cream fanatic? Nope, not me. I'm not into ice cream, but wow was this ice cream SMOOOOTH. If you told me the cows were pampered, potentially eating (and living) a better lifestyle than me, I'd believe you. Were they even lotion'd up with silky smooth skin each evening? Because the ice cream here was SMOOOOTH, reminding me of a mix of quality froyo and one of my favorite (though expensive) Chinese yogurts. Overall, I was very impressed with Indigo Cow and despite its higher price point will be returning whenever my sweet tooth is activated in Sawtelle!

Paying $12 for a soft serve was crazy to me. I had the mix soft serve which was hokkaido milk + matcha. I also paid extra for the Matcha topping so I could try the warabi mochi. I love how they used ceremonial matcha and could taste the umami notes. Line wasnt too bad on a Saturday evening. Parking is tough in sawtelle

The Hokkaido milk is very tasty. The milk fragrance is strong. The staff is knowledgeable and helpful. When I came, there was no line. I wish they have more flavors. I would go back here again. I just saw creme brûlée hidden displaying only on the wall.

Enjoyed my Hokkaido soft serve with mochi, brown sugar, and roasted sesame powder! The soft serve was so creamy. The mochi was so chewy. And it was interesting having the brown sugar syrup on the bottom of the cup. Made the last bites very delicious.

Visited Indigo Cow with my sister for a weekday evening sweet treat. We both got the Hokkaido milk soft serve with the MBR topping. I loved the consistency of the soft serve, and on its own it isn't too sweet. The sweetness came from the syrup, and I felt that the amount they poured on was the perfect amount of sweet. I also loved the addition of the mochi balls, and the only thing I wish there was more of was the roasted soybean powder! Overall I loved the unique flavors and toppings at Indigo Cow, and can't wait to go back to try more!

My SO really likes hokkaido milk so this is right up his alley. For me, it was good, but not amazing. We just behind another party on a Saturday around 5:30pm. Inside was quite musty and warm.. which is not ideal for a soft serve joint. Got the matcha/hokkaido milk swirl in a small cup ($5). The matcha didn't stand out to me, but the hokkaido milk was creamy and milky - what you would expect it to be. But because it was so warm inside the shop, it started melting pretty much immediately. I'll prob give it another shot when the weather's cooler. I also should've gotten the toppings as the mochi did look enticing. Pricey for toppings tho.

Swung by with a friend a little before 4:30pm on a Saturday. The small parking lot nearby was a bit full but we were luckily able to find some metered street parking close by. The store was empty when we got there, so we took a couple minutes to decide what we wanted. We both ended up getting a small Hokkaido Milk in a cup with MBR (mochi + brown sugar + roasted soybean powder)! Service was super quick, and our order was ready within minutes. It felt like the ice cream started melting seconds after we got it, so make sure your camera eats asap lol. I was worried it would be too sweet with the brown sugar, but it was perfect! The brown sugar was def a necessity, and I also really enjoyed the little bit of roasted soybean powder. The texture of the mochi was super soft and chewy (delightful)!! Our only complaint was that there were icy chunks at the bottom of the cup. Overall tasty! Wouldn't be against coming back the next time I'm in the area to try one of their other menu items.

This Japanese ice cream shop uses real Hokkaido milk, and you can really taste the difference--rich, creamy, and not overly sweet. The chocolate topping is a fun highlight: it solidifies instantly on the ice cream and adds a nice texture. Everything tasted very good. The place is clean, and the service is friendly and efficient. There's no indoor seating, but there are benches outside if you want to sit and enjoy your ice cream. Overall, a simple but very satisfying stop for high-quality Japanese ice cream.

This place is one that definitely lives up to its hype! This soft serve was nothing like I've ever had before!! Not too sweet, the perfect texture, and the mochi was also great. Both the matcha and regular flavors were delicious. I wish I could get it daily! Stopped by on a weekday afternoon and it wasn't busy at all. Store is small but very clean, self serve water and napkins.

I have had the Echo Park location bookmarked for a really long time! I never had a chance to make it out there but it looks like they came to me instead! I came during their soft opening phase and was so impressed! I'm so happy I found this place and it opened on Sawtelle! We ordered 2 swirls, one with the matcha centric topping and the other with the black sesame and yuzu sugar. They both were so delicious. I loved both types of toppings. Definitely very unique and not something you can get anywhere! The ice cream was also perfectly creamy! The only this is the matcha definitely overpowers the milk so if you do want a strong milk ice cream, I would not suggest the swirl.

It's a small soft serve shop with no place to sit indoors, but there is one outdoor bench to sit. There was a line when I went and there looked to be 3 workers. Even with 3, they were pretty slow with getting the orders out but that could be bc they just recently opened and need time to adjust...so expect to wait once you order. The matcha tasted pretty generic, but the Hokkaido milk was tasty. The brûlée was also delicious but very sweet so if you don't have a sweet tooth then I would avoid. There's underground parking...there was a man taking $5 for 30 minute parking when I went.

Indigo Cow opened recently, and I was interested in giving it a try. Touted as the first Hokkaido soft serve creamery in the country, I was curious in how it was, as I'd never had Hokkaido milk/ice cream before. We went after lunch in the area, and there was a small line out the door. However, the line went fairly quickly, and we got our soft serve quickly. I opted for a small Hokkaido milk soft serve with Matcha-centric (matcha syrup, powder, and warabimochi) while my partner got the small swirl (Hokkaido milk and matcha soft serve) with Belgian Chocolate Wall (and added black sesame syrup). There are no seats inside and only one bench outside; we stood outside the shop to enjoy: I enjoyed mine, as it was nice and matcha-forward-- the warabimochi tasted soft and fresh, too. My partner's was black sesame-forward, very nutty and the texture from the hardened chocolate was lovely. However, the soft serve, while cold and smooth, was a bit on the watery side and melted fairly fast. I'm picky about my soft serve/ice cream, as I like a thick, creamy, and rich texture. Overall, Indigo Cow is still a solid place for some tasty treats. A bit on the expensive side, but that's what you get for quality Hokkaido milk!

This is along Sawtelle, Japantown across the plaza from Daiso and all that. Parking is rough around here and this spot doesn't have any seating or tables but that's ok since it's made to conveniently eat on the go! We stopped by this afternoon before heading home. You walk in and smell the fresh, sweet, delicious smell of freshly made waffle cones. Although we got a cup for our Hokkaido Milk ice cream, the waffle was tempting! Of course, our ice cream came out really quickly which was fantastic. It was a little busy but no wait at all. Super good, creamy, and not overly sweet. I already want to come back for more and to try their matcha swirl along with their warabi mochi topping! Simple and easy to read menu as well. Overall a great ice cream spot and worth trying! IG: @ammysalamii

MUST TRY! Big fan of hokkaido icecream and this is the perfect treat. Ordered a small in a cup with hokkaido milk icecream topped with matcha & warabimochi for ~$8. Not overly sweet, mochi add-on was worth it, and soft serve is smooth n creamy.

This place recently opened up a few months ago. They're known to be the first shop in America that sells soft serve with Hokkaido milk. If you've never had it before then it is worth a try at least once. It has a very unique taste and is extra creamy. Some would describe it as a hit or miss but I enjoy it. We came on a Tuesday afternoon so there wasn't anyone there. So the ambiance was very peaceful. I learned from speaking with the worker there that if you come while everyone is at work or school, then there usually isn't a wait. But if you come during any other time, there tends to be a line out the door. I ended up getting the brulee softserve which is exactly as you'd expect. Soft serve with that signature torched sugar on top. It was good and pretty simple. We also got their Hokkaido milk with M.B.R. It had mochi in it and it was pretty good too. Overall this was a nice snack. Nothing mind blowing but still very enjoyable. I wouldn't mind coming back :)

Delicious Hokkaido soft serve on sawtelle... run don't walk. It's delicious. The Hokkaido milk is delicious, as is the matcha. The mochi is a good add on. It's in the Olympic plaza, parking underneath.

Indigo Cow (already with an outpost in Echo Park) brings soft cream (soft serve ice cream) made from Hokkaido dairy to Sawtelle adding too the bustling ice cream/soft serve scene that includes 7Miles, Bacio, Wanderlust, and Brian's Shaved Ice next door. Soft opening this past week so service was getting smoothed out and there were still paint fumes but they have a select/limited menu. The soft serve is very light and delicate, yet creamy and delicious. Get it with MBR (mochi, brown sugar, roasted soy) to give it a bit more flavor and textual contrast. Pricing in line with shops in the area and there's cool wall art.

I ordered the Hokkaido milk and matcha swirl on a cone. While it's a bit pricey for the portion size, the soft serve was creamy, light, and full of flavor. The swirl tasted like a matcha latte, which I really enjoyed. However, the cone didn't stand out and tasted pretty standard. The service is fast. There is no seating inside the store.

5/5 for taste, quality, and value! I've been wanting to try Indigo Cow for a while and was really excited to have stumbled upon this new location in Sawtelle. I got the small Hokkaido Milk soft serve ($4.50) which was a more than satisfying portion size and so creamy and delicious. I love the slightly salty flavor of Hokkaido milk soft serve and it was done perfectly here, on par with ones I've had in Japan! The line was out the door when I visited on a Saturday evening but it was worth the wait, it did feel a bit packed and chaotic inside the shop though with all the people waiting to order and then waiting to pick up their food.

Honestly this was disappointing. Did not really like the flavor at all. Ice cream plain just tastes like milk... not very sweet. The topping was recommended but the brown sugar syrup tasted weird and the mochi was just very squishy but no flavor or sweetness. Not work $9... Inside is cute however there's no seating. Service is friendly too.