Daniel B.
Yelp
Yelp did not steer us wrong when it led us to Italian Pizzeria III on Franklin Street. This pizzeria has been a Chapel Hill institution since 1980. Just take a look at all of the (mostly) Carolina basketball memorabilia on the walls, whether it be signed jerseys, photos of one of the owners with UNC coaches Roy Williams and Mack Brown, and even Harrison Barnes dropping by the restaurant with the Larry O'Brien NBA championship trophy. Honestly, seeing that last picture online is what really piqued my interest in this place. I just knew I had to visit after that.
Young Lorenzo was our server and he told us how people love to come to Italian Pizzeria III, a.k.a. "IP3," on Carolina game days to watch games. You can see pictures of the dining room absolutely packed during games. Service was great. I believe it was owner Angelo Marrone (or maybe it was his brother, co-owner Vincenzo) who took our order over the phone and thanked us in person at the restaurant. He was warm and friendly. Lorenzo was nice too. I think it's those kinds of attitudes and demeanors that can make a big difference in a restaurant experience. Good people.
My wife and I ordered one red pizza and one white pizza using the menu on IP3's website at https://www.italianpizzeria3.com/menu. Here's what we got:
* Diavola (large, $19.95) - sauce, mozzarella, olive, salamino piccante
* Reginella Bianca (large, $19.95) - pomodoro a filetto, prosciutto, basil, Parmigiano
Both of the pizzas are "specialty pizzas." In other words, not custom pizzas. IP3 offers specialty pizzas in two sizes only: medium (14 inches) and large (16 inches). The only pizzas you can get by the slice are the custom ones. At the time of our visit, specialty mediums ran $17.95 each and specialty larges ran $19.95 each. The specialty pizzas are round and thin-crust.
IP3 makes their dough fresh daily.
The Diavola and Reginella Bianca were delicious. While the two pizzas couldn't have tasted any more different from one another, I enjoyed them equally and didn't have a preference between the two. If you like spicy food, get the Diavola. My mouth waters just thinking about it. A generous amount of red chili peppers (Calabrian, perhaps?) and red chili flakes were baked into the sauce and cheese, providing a strong layer of spice and heat. I really liked how they did that. The salamino piccante is a spicy pork salami. It reminded me of pepperoni. The real heat in this pizza, however, came from the aforementioned spice layer.
The Reginella Bianca was very tasty. Obviously, the prosciutto was one of the highlights of this pizza, but so were the cheese and dough. Everything worked well together. The cheese was rich and flavorful. The dough, in both pizzas, was chewy and delectable. We didn't let any go to waste. Even the crust by itself was appetizing. Excellent consistency and yummy too. I noticed the crust here was baked to a golden brown with not too much char. In general, the toppings were good quality, though I didn't care too much for the sliced black olives on the Diavola nor the sliced grape tomatoes on the Reginella Bianca. While there was nothing wrong with them, those particular ingredients just seemed a little too run-of-the-mill for me. I did really like the thin, wide shavings of Parmigiano (Parmesan) cheese.
Overall, I recommend both pizzas and would gladly order them again.
During our visit, IP3 offered 28 specialty pizzas (whole pies only). Custom pizzas were available by the slice starting at $2.50 per slice and $0.50 per topping. There were 15 toppings to choose from. In addition to round thin-crust pizzas, you could also order square, thick-crust pizzas (Sicilian). A whole Sicilian is a 15-inch square.
Other menu offerings included appetizers like bread sticks (six for $4.95) and calamari ($8.95), sandwiches and paninis ($7.99 each), classic Italian entrees like Chicken Alfredo ($13.95) and Chicken Parmigiana ($13.95), strombolis and calzones (about $8-9 each for a small, $15 for a large), and baked entrees like lasagna ($10.99) and spaghetti ($10.99).
When we called in our order, Angelo (or Vincenzo) told us it would be 20 minutes. His timing was spot-on because when we arrived to the restaurant about 20 minutes later, our pizzas were hot and ready to go. They smelled wonderful on the car ride home and we demolished them over the next few meals.
This is one of the top pizza places in Chapel Hill. For us, it's up there with Brenz on 54, but a difference between the two businesses is IP3 is homegrown and not a franchise.