It's Good For You

Pizza Takeout · Emerson East

It's Good For You

Pizza Takeout · Emerson East

3

521 N Sherman Ave, Madison, WI 53704

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It's Good For You by null
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Highlights

Authentic wood-fired Neapolitan pizza, housemade sausage, budino  

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521 N Sherman Ave, Madison, WI 53704 Get directions

itsgoodforyoumadison.com
@itsgoodforyoupizza

$10–20

Information

Static Map

521 N Sherman Ave, Madison, WI 53704 Get directions

+1 608 230 5708
itsgoodforyoumadison.com
@itsgoodforyoupizza

$10–20

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wifi

Last updated

Oct 19, 2025

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@infatuation

The 14 Best Restaurants In Madison, Wisconsin - Madison - The Infatuation

"For the best Neapolitan pizza in town with a perfectly wood-fired crust, come to It’s Good for You. After years of slinging pies at the Northside Farmers Market, the owners set up shop in this small, mostly takeout space on the city’s near-east/north side. The best choices are the classic margherita, mushroom trifolati, and one of the special pies they’re doing that day. Make sure to grab the budino de caramello, which is basically the best butterscotch pudding you’ll ever have." - sarah probst

https://www.theinfatuation.com/madison/guides/best-restaurants-madison-wisconsin
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@infatuation

It's Good For You - Review - Sherman - Madison - The Infatuation

"For the best Neapolitan pizza in town with a perfectly wood-fired crust, come to It’s Good for You. After years of slinging pies at the Northside Farmers Market, the owners set up shop in this small, mostly takeout space on the city’s near-east/north side. The best choices are the classic margherita, mushroom trifolati, and one of the special pies they’re doing that day. Make sure to grab the budino de caramello, which is basically the best butterscotch pudding you’ll ever have." - Sarah Probst

https://www.theinfatuation.com/madison/reviews/its-good-for-you
View Postcard for It's Good For You
@postcardnews

A small, chef-driven north side spot with limited hours and exceptional wood‑fired pies. Celebrated by the Wisconsin State Journal for thoughtful combinations and skillful execution, it rewards planning ahead with one of the city’s most satisfying pizzas.

https://madison.com/life-entertainment/local/food-drink/its-good-for-you-pizza-one-of-madisons-best-sherman-avenue-north-side/article_e25da510-0c1c-11ef-9f1d-f3bbfd5fd242.html
Best Pizza in Madison (2025)
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Haley Wild

Google
We had It's Good For You Pizza cater my bridal shower and they were absolutely perfect, I have no bad things to say! They set up a woodfired pizza oven right in our driveway (how cool!) and were incredibly prepared, they set up fast, were very self sufficient, had pizzas rolling out right on time and there was never a lull in pizza availability! The pizza was so so delicious and authentic - seriously the best pizza in Madison no doubt, everything was right on time, great communication, the team was SO friendly and easy to work with and very professional! The pizza was displayed very nicely (pictures attached), on a table they brought, with serving utensils, on cute checkered food paper, napkins, AND they boxed up all of the extra pizza and hand wrote/labeled which pizzas were in what boxes - truly a one-of-a-kind, high end catering experience! HIGHLY RECCOMMEND and will definitely recommend to friends! Couldn’t have asked for a better experience—thank you all SO much! Will absolutely be using them again in the future :)

Kelly Hagen

Google
Sharing adorable patio pics bc i didn’t see them posted anywhere! Deliciously perfect wood-fired pizza (both sauce and crust are on point, toppings are generous), and genuine “when you’re here you’re family” vibes! Service is so kind, everyone seems happy Owner Alessandro is a real gem, came here from Sicily for love and stayed. Love that they also serve proper aperitif! In addition to Amaro they have not only limoncello but a rhubarb-cello that I want to try next! 10/10 had a fantastic time enjoying the wonderful patio vibes and yummy pizza!

Don

Google
Ate here for the first time tonight and it is amazing! Customer service was great, they were willing to take the time to explain their pizzas, and I didn’t feel rushed at all. I chose the sausage pizza which was suggested by the employee taking my order. It was by far one of the best pizzas I’ve ever had. For sure best in Madison. We will be coming back soon.

Kyoko Felland

Google
Chill place, delicious sights, sounds, smells and of course, the taste. They have delicious regular pizzas flavors and specials that change every couple of weeks. Nice spot outside to sit and eat, ok to bring your dog! Yum!

Matthew Szlasa

Google
Absolutely lovely local pizza place with a fun vibe and very kind service. The pizza itself is incredible. Hands down the best Neapolitan style pizza in Madison and probably the best overall pizza in Madison (and I have a high pizza bar that has mostly been missed by pizza in the area). Their sauce is incredible, and the dough is the perfect balance of chewy, soft, and light. Cannot recommend this place enough.

STIG RAHM

Google
They catered at our house, pulled up with the pizza oven and created a great night for our son and his new brides rehearsal dinner. Excellent food, excellent service

Arnold d

Google
The food was made to order. The service was great. The food was delicious. Highly recommend!

Polakshee Gogoi

Google
Incredible pizza I had after a long time!! All pizzas are wood fired. The crust is unbelievably light. Somewhat similar to a good focaccia but lighter than that. Apart from their regular menu items they have speciality pizzas for the day. They have a small size indoor seating and a beautiful patio seating too. The establishment itself isn't that big. Gives out cozy, cute, summer vibes. Would definitely visit again!
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Katie B.

Yelp
We wound up at It's good for you on our anniversary after being turned away due to max capacity and long waits at two other restaurants. But let me tell you we should have started at it's good for you to begin with! The staff were friendly and fun to watch working in the open kitchen. They opened a fresh bottle of wine for us. The best part, unsurprisingly was the pizza. DANG that was good. We honeymooned in Italy, but dinner at it's good for you felt like we were right back in Venice!

Kristen W.

Yelp
Preordered yesterday for a 4pm pick up. That's a nice option. Pizza was great as usual, unfortunately my Caesar salad was mostly brown lettuce. You'd think whoever boxed that up would notice that most of the lettuce had turned bad. Bummed me out because the dressing is very good there, but also a waste of $8.
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Samantha A.

Yelp
The ambiance was one of a kind! It was a small little community feel and the pizzas crust was out of this world.
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Chloe M.

Yelp
Ordered one of each specialty pizzas and a cheese pizza (5 total) for a group of 4 adults and 3 kiddos. If you are wondering how much you need to order, we had about 2 pizzas left over (woo hoo for left overs!). Each pizza we ordered was great. All a bit different from one another, and all with good flavor. The crust is remarkably good. We will definitely be back!

Aliyah L.

Yelp
Food was pretty good was only 32 dollars for two people, definitely a cute little restaurant, if you're ever in the area definitely stop in!
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Matt S.

Yelp
All of the food here is great! This place will become a hot spot so go before it gets too popular!
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Laura P.

Yelp
Great fresh pizza. Ordered three pizzas for 4 people plus 2 Budino. Perfect amount, just wish we had more leftovers! Fresh, fresh ingredients. Fast, fast. Pro tip: Get there a little before they say it will be ready and you will take home piping hot pizzas. All pizzas are very different and delicious. Calabrese is a favorite with salami and red onion, as well as Salsiccia with fennel sausage. Check out their weekly specialty pizzas. Budino is heaven in a cup, yes and it is the same as at Papavero.

Heather C.

Yelp
Finally a truly authentic pizza after waiting for so many years! These people know how to get the flavor and chew that I remember from the crust at my favorite pizzeria where I lived in Italy. It's an art. The toppings are high quality and super fresh. I am addicted! The people are so friendly too. Pizza, it's good for you! Grazie mille per la pizza migliore di Madison!
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Rachel S.

Yelp
Wow! This is a hidden gem on the Northside. Very affordable, ready in 15 minutes, tasty salad, and crust is fantastic! Only critique is a little greasy, but we also ordered pepperoni. Will be returning soon. Delicious!
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Lucy A.

Yelp
Delicious! Love the food truck and now it has a brick and mortar. The pizza is always good. We tried the calzone and it was equally tasty. (ask for some sauce on the side) Fresh ingredients, homemade sauce and sausage, dough made daily and friendly faces. Can't wait to try the budino next!

Kim G.

Yelp
Good pizza, good pizza. Nice to find a place with a reasonably sized pie (12"). Easy to see why this is becoming a neighborhood gem for the North Side.

Monica M.

Yelp
i had the special with anchovy's and it was delicious. the crust is so good too! i recommend trying

Dan M.

Yelp
Really tasty pizza and super quick and convenient. We ordered margherita pizza and their pepperoni pizza. Looking forward to trying other pizzas on menu. You won't regret it. Love this place!!!!

Mega W.

Yelp
Ordered ahead for a specific time. Pizza was barely warm. Pizza boxes were soaked with moisture as the pizza was prepared way before the pick up time. The 'house made' sausage was not fully cooked. This kind of pizza needs to be fresh and this was not at all. Floppy wet crust. If you like burnt wet bread then you'll like this "pizza".