It's Good For You

Pizza Takeout · Emerson East

It's Good For You

Pizza Takeout · Emerson East

2

521 N Sherman Ave, Madison, WI 53704

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It's Good For You by null
It's Good For You by null
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It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
It's Good For You by null
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Highlights

This cozy counter-service gem whips up authentic Neapolitan pizza in a wood oven, serving up fresh ingredients and a solid drink selection.  

Featured in The Infatuation
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521 N Sherman Ave, Madison, WI 53704 Get directions

itsgoodforyoumadison.com
@itsgoodforyoupizza

$$$$$$

Information

Static Map

521 N Sherman Ave, Madison, WI 53704 Get directions

+1 608 230 5708
itsgoodforyoumadison.com
@itsgoodforyoupizza

$$$$$$

Features

dine in
payment credit card
wifi
outdoor seating

Last updated

Mar 5, 2025

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@infatuation

"For the best Neapolitan pizza in town with a perfectly wood-fired crust, come to It’s Good for You. After years of slinging pies at the Northside Farmers Market, the owners set up shop in this small, mostly takeout space on the city’s near-east/north side. The best choices are the classic margherita, mushroom trifolati, and one of the special pies they’re doing that day. Make sure to grab the budino de caramello, which is basically the best butterscotch pudding you’ll ever have." - sarah probst

The 14 Best Restaurants In Madison, Wisconsin
View Postcard for It's Good For You
@infatuation

"For the best Neapolitan pizza in town with a perfectly wood-fired crust, come to It’s Good for You. After years of slinging pies at the Northside Farmers Market, the owners set up shop in this small, mostly takeout space on the city’s near-east/north side. The best choices are the classic margherita, mushroom trifolati, and one of the special pies they’re doing that day. Make sure to grab the budino de caramello, which is basically the best butterscotch pudding you’ll ever have." - Sarah Probst

It's Good For You Review - Madison - The Infatuation
View Postcard for It's Good For You

Rebecca Rodriguez

Google
Never had a bad pizza from here. Always cooked just perfectly. Fresh ingredients and I love wood fire burned pizza 🍕🤤 I usually get the Margherita pizza but went with Pepperoni and added mushrooms.

Barrett Lione-Seaton

Google
I was trained under an Italian to make this style of pizza several years ago. They do it true to style, and they make their own Limoncello! I haven't ordered it for take, only have eaten fresh, but this style is meant to eat fresh. However, I look forward to trying the reheat method they prescribe.

Sophia Winkler-Schor (Sophia Winkler)

Google
Best pizza in madison!! So glad to have a small, wood fired place on the near east side! The crust is so fluffy and chewy. Great pizzas, cute outdoor and indoor seating! Four stars for service only because they are slammed and the wait is pretty long so plan accordingly! Definitely worth it though.

Lauren Comella

Google
We tried this place spontaneously for date night last night. We ordered a sausage and cheese pizza. The crust was burnt on the bottom and underdone in the middle. The sausage seemed a little undercooked as well. When we tried to pull a piece from the pie, it crumbled and broke apart. We got food poisoning from this pizza and have been up all night sick. It was the only time we’ve tried this place so maybe it was just a fluke that we had this experience, but we won’t be coming back either way.

Ethan Kingsley

Google
The specials are fantastic, the crust is perfect, the toppings are balanced, it’s super chill inside, nice outdoor seating area, I’m shocked this place ain’t packed every time I go. It’s fantastic. The vegetarian options have as much flavor as a meat option. And on top of all of that, the people are super nice as well! If you want some seriously good pizza (and I’ve eaten at nearly every Madison spot) you need to come here.

Julie Diffee

Google
Excellent authentic pizza—very much a Naples style. Highly recommend. We bought one then ordered another to go—great crust and sauce! Ordered a margherita and a special.

Jammy Saliba

Google
It is the by far the best pizza in madison, hence it is very salty ( which is too bad) with such a fantastic crust and ingredients , I couldn’t enjoy the taste and kept drinking water. Ordered the mushroom and the spicy salami. I wish they make it less salty. Enjoyed eating it outside, and the waitress was so sweet.

Sydney J.

Google
I’ve honestly been debating on whether to review because I feel a little like this is the best kept secret of Northside Madison. I’m convinced this is the best pizza in the city. It’s a small place with a few tables inside and more outside. Their regular menu is great and they also have weekly specials. Every staff member I’ve encountered has been very nice and helpful. You order at the front and get your drinks, but they’ll bring the pizza out when it’s ready. They are making delicious pizza here. It never disappoints.

Katie B.

Yelp
We wound up at It's good for you on our anniversary after being turned away due to max capacity and long waits at two other restaurants. But let me tell you we should have started at it's good for you to begin with! The staff were friendly and fun to watch working in the open kitchen. They opened a fresh bottle of wine for us. The best part, unsurprisingly was the pizza. DANG that was good. We honeymooned in Italy, but dinner at it's good for you felt like we were right back in Venice!

Kristen W.

Yelp
Preordered yesterday for a 4pm pick up. That's a nice option. Pizza was great as usual, unfortunately my Caesar salad was mostly brown lettuce. You'd think whoever boxed that up would notice that most of the lettuce had turned bad. Bummed me out because the dressing is very good there, but also a waste of $8.

Samantha A.

Yelp
The ambiance was one of a kind! It was a small little community feel and the pizzas crust was out of this world.

Chloe M.

Yelp
Ordered one of each specialty pizzas and a cheese pizza (5 total) for a group of 4 adults and 3 kiddos. If you are wondering how much you need to order, we had about 2 pizzas left over (woo hoo for left overs!). Each pizza we ordered was great. All a bit different from one another, and all with good flavor. The crust is remarkably good. We will definitely be back!

Aliyah L.

Yelp
Food was pretty good was only 32 dollars for two people, definitely a cute little restaurant, if you're ever in the area definitely stop in!

Matt S.

Yelp
All of the food here is great! This place will become a hot spot so go before it gets too popular!

Laura P.

Yelp
Great fresh pizza. Ordered three pizzas for 4 people plus 2 Budino. Perfect amount, just wish we had more leftovers! Fresh, fresh ingredients. Fast, fast. Pro tip: Get there a little before they say it will be ready and you will take home piping hot pizzas. All pizzas are very different and delicious. Calabrese is a favorite with salami and red onion, as well as Salsiccia with fennel sausage. Check out their weekly specialty pizzas. Budino is heaven in a cup, yes and it is the same as at Papavero.

Heather C.

Yelp
Finally a truly authentic pizza after waiting for so many years! These people know how to get the flavor and chew that I remember from the crust at my favorite pizzeria where I lived in Italy. It's an art. The toppings are high quality and super fresh. I am addicted! The people are so friendly too. Pizza, it's good for you! Grazie mille per la pizza migliore di Madison!

Rachel S.

Yelp
Wow! This is a hidden gem on the Northside. Very affordable, ready in 15 minutes, tasty salad, and crust is fantastic! Only critique is a little greasy, but we also ordered pepperoni. Will be returning soon. Delicious!

Lucy A.

Yelp
Delicious! Love the food truck and now it has a brick and mortar. The pizza is always good. We tried the calzone and it was equally tasty. (ask for some sauce on the side) Fresh ingredients, homemade sauce and sausage, dough made daily and friendly faces. Can't wait to try the budino next!

Kim G.

Yelp
Good pizza, good pizza. Nice to find a place with a reasonably sized pie (12"). Easy to see why this is becoming a neighborhood gem for the North Side.

Monica M.

Yelp
i had the special with anchovy's and it was delicious. the crust is so good too! i recommend trying

Dan M.

Yelp
Really tasty pizza and super quick and convenient. We ordered margherita pizza and their pepperoni pizza. Looking forward to trying other pizzas on menu. You won't regret it. Love this place!!!!

Mega W.

Yelp
Ordered ahead for a specific time. Pizza was barely warm. Pizza boxes were soaked with moisture as the pizza was prepared way before the pick up time. The 'house made' sausage was not fully cooked. This kind of pizza needs to be fresh and this was not at all. Floppy wet crust. If you like burnt wet bread then you'll like this "pizza".