"You can’t miss it flying uptown in a car or cab up Sixth Avenue — a long shallow carryout space with a few outdoor tables (brrrr in winter) just across the street from the traditional boundary of Soho. The fare is some damn good vegan burgers, with all the usual gloppy toppings, including “cheese” and “bacon.” The place serves waffle fries, and the chili sans carne is also worth getting, especially in the colder months." - Robert Sietsema, Melissa McCart
"New York’s smash burger scene is sizzling and thankfully, those who prefer their patties meatless can come along for the ride. The smash burgers at Jerrell’s are entirely vegan, sure, but they easily rank among the best in the city, beef or otherwise. The Soho burger spot stays open late, making it an ideal pitstop before or after a night out." - Eater Staff
"The burgers at Jerrell’s tick all the boxes: They’re hot, greasy, filling, and available late at night. But in the crowded field of smash burgers, Jerrell’s stands out in one way — it’s completely vegan. The flavorful, satisfying Impossible burgers come with vegan cheese, grilled onions, and a sauce that adds a hint of sweetness. The double burgers can be loaded with vegan bacon, chili, and jalapenos. Order at the window under the bright, bold signage on Sixth Avenue." - Luke Fortney, Robert Sietsema
"The double burger ($15) tasted slightly different from when I first visited — I couldn’t tell if they had updated their bun or flavored their Impossible patties differently — but it still hit the spot." - Eater Staff
"“I’ve always been a smash burger fan,” says Jerrell Obee, who opened his vegan smash burger spot Jerrell’s Betr Brgr in Soho in August." - Luke Fortney