Mike C.
Yelp
Based just on the main gimmick and thing that has been in the food news about this place, the cereal, it would be more like a 2 star rating. However, the lesser advertised Ice Cream Cereal Swirl they do here is pretty incredible, which saves it from being a very underwhelming experience.
When you enter KITH, which is some kind of hip sneaker store that I didn't care about since it didn't involve ice cream, the KITH Treats portion is right in the front on the left side. You can grab a menu card and fill it out, choosing either 2 cereals ($6) or 3 cereals ($7) from a list of 23 different varieties, and then your type of milk (whole, skim, almond, hemp, chocolate) and finally toppings for $.75 from a huge list of stuff like brownie bites, Oreos, Kit Kats, M&M, and tons of other candy bars and such.
If you're the type of person that panics from the Build Your Box type of setup, there is a handy list of preconfigured "Specials" written on the wall, featuring cereal/milk/topping combos named after artists and other influential people for millennials and hipsters.
The first one listed, The Bam Bam by Action Bronson, is by far the best, consisting of Rice Krispies Treats cereal (which they were out of unfortunately), Cookie Crisp, Cinnamon Toast Crunch, Kit Kat, Oreo, Marshmallow Charms and Skim Milk. The prices wisely aren't included on the wall, because If you do the math, that works out to an astonishing $9.25. To make matters worse, they don't actually make it for you in a cool way or even give it to you in a mini collectible shoebox like the other review and the news I read about it mentioned. Instead, you get a small portion of each cereal and topping in an individual bag or container, all placed into a shopping bag for you to take to go and assemble. I saw a "Commuter Bowl" mentioned at the Express Window for $5, so maybe that's a better experience, but for the $9.25 for the bag of ingredients, it stung quite a bit.
Luckily, to ease that pain, I also tried the Ice Cream Cereal Swirl, which was awesome. Does anyone remember the dearly departed Eskimix from a few years ago? (http://www.yelp.com/biz/eskimix-new-york). This thing is just like that, where they take an ice cream base (vanilla in this case) and swirl in cereals and toppings - kind of like a McFlurry, but so much better and blended in more. You can choose 1 cereal and 1 topping from the same list as the Build Your Box mentioned above. I went with Cookie Crisp and Reese's Pieces, which turned out to be an incredibly good combo ($5.50).
I don't think I'll try the cereal again, but any time I am in the vicinity, I will definitely stop in for more of the excellent ice cream swirls. If they let you add in another cereal or topping, the combinations become pretty much endless, so there is a lot of fun stuff to try to justify several return trips.