Leonard Novelty Bakery

Truckers, this is an awesome place to pickup from. They have more than enough room on their property for a few trucks to over night park. I got here at 7pm and slept on their property. If you want to be the first to get loaded the next morning, go ahead and back into dock door #3. When they arrive in the morning, they will knock on your door to wake you up. Brokers say it’s 8am-12pm loading hours, but the workers got there at 6am and started loading me at 6:10 am. It’s FCFS so there’s no appointment needed. They get you loaded in less than 30 minutes and the best thing about it is that they give you a box of cookies for yourself to enjoy during your commute. Word of advice: the loaded told me that the day before, a driver pulled away from the dock while still being loaded and almost hurt the loader. Please don’t leave the dock until the loader comes and hands you your paperwork! That could’ve been very bad

I bought a container of Leonard Novelty Bakery raspberry sandwich cookies. Italian type cookie. Every single cookie was put together wrong and hastily. They should be flat side of cookie to flat side with raspberry in between. When I called the bakery they said they do it that way for quicker production. Do not buy these for guests as they look like cookie rejects. Very disappointed.

worst cookies ever...I just had a Chocolate Dipped Cookie (good until March 2026) & a Raspberry Sandwich Cookie (good until April 2026). They were both "SO" dry. Today is Oct 20/2025...how are these going to taste in 2026??????????????

Absolutely the best Chocolate dipped cookies ever. The kids ask for them now instead of regular chocolate chips! Got mine at Stop and Shop. They were 8.99 for 11 cookies, not sure why not 12 . Still Extremely happy get them often!

LOVE their fresh deli cookies, which we found at a Kroger's in Athens GA. Reminded me of the fresh cookies my mom bought from a local bakery in Brooklyn when I was a kid. So tasty! A savory memory of home-made goodness. :) We'll be back for more and more!

Got one of their cannoli cakes from ShopRite. My family loves cannoli cake, but this one was absolutely disgusting. It tasted incredibly bad. The crushed cannoli on the side was gummy, sticky, and funny tasting. The cannoli cream was missing ingredients like orange zest. The cake itself had a chewy texture. It was serious gross.

Italian Cookies are just so-so. There are better Italian Cookies to be had. The real Italian cookies are made in Brooklyn, NY, not New Jersey. You can see the quality control that DOESN'T go into these sandwich cookies. Every single one is put together this way, just lumped one on top of the other, facing the wrong way. It seems a little thing, but there's a difference between "scale" and "slapped together." Look, instead, for brands like CANNOLI PLUS COOKIES and NUCCIO's COOKIES, which use better ingredients (and shorter ingredients lists), better quality and care in their making, and taste better. Leonard's package says it contains "a bio-engineered ingredient."

A coworker brought the "Christmas Party Platter" to work today. These are the absolute worst tasting cookies I've ever had in my life! They are so dry and I imagine this is what cardboard tastes like! It was the thought that counts, but don't waste your money!

Just had a cannoli from this bakery. The worst I have ever had. Bring from Nj where the best come from I was shocked to see this bakery is on NJ. Don't waste your money

Solid cookies, I'm not a big fan of sugar cookies based on past experiences but these were on point.

Horrible cookies. Absolutely no taste. Bought them at my Italian market in Pasadena. Never again

I have only tried the cookies so my review is based solely on that. I have tried several variety packs that they offer: Deluxe Cookie Assortment, European Cookie Assortment and a Christmas variety pack. All of the cookies in the different assortments tasted great and they go great with tea (and probably coffee). They're not overwhelmingly sweet and have a great texture. I bought mine at a couple of local supermarkets and will continue to buy them to have with my afternoon tea.

These are the best tasting cookies. I really like their assortments and have found none that I dislike. I can find them only at Tony's Fresh Market. So happy to be able to get them there.

This company makes the BEST cookies ever. I actually can only speak for the two butter sandwich cookies stuffed with raspberry jam type. Some are long and some are round. Then they're heavily covered with confectionery sugar. They are to die for. They come about 16 to a clear plastic clamshell style box. Problem is I eat the whole thing in one day. Possibly a day and a half if I exercise self control. Now I just send them as gifts to loved ones. Four packages per person. If I can't eat them I want someone I love to enjoy them. Tonight at s friends Thanksgiving dinner, a son from NY brought some similar cookies made by Stew Leonard's in NJ. I do not know if the two companies are related. In any event, when you come across Leonard's linzer torte-type raspberry jam filled butter cookies (eithe round or oblong, grab a package or four. I seriously promise you you'll never forget them

Boss got one of their small red velvet cakes for his birthday. Let's just say it tastes like you wished you never had tastebuds or maybe you had more, absolutely NO flavor. The frosting tasted like straight butter, same consistency and matching flavor with the cake...which was nothing, NO FLAVOR! What a huge disappointment.

I bought one of their 'German' chocolate cakes at Shoprite (not cheap) for my mother's birthday. I don't know where to begin. This thing was more dense than a neutron star. The icing had the consistency of artificial chocolate flavored construction adhesive, and the 'cake' part was like partially dried out artificial chocolate flavored wallboard joint compound. At first I thought I may have picked up a cake that 5 or 6 years past its best-by date, but nope, it was supposedly 'fresh'. Nasty, gross, just yuck. Never again.

I just made a cannoli with their cannoli cream I purchased three days ago from Price Rite. It's nasty. It tastes artificial and sickeningly sweet. I usually make my own or go to a good Italian bakery but I thought I'd try this. BIG mistake The ingredients list is quite long. I should have read the label. This is garbage. I can't give zero stars so it gets one so I could give a review. Avoid this at all cost. It's loaded with ingredients I am not sure belong in any foods. It's disgusting. The taste of cinnamon is overwhelming and it contains sorbitan, monosterate, soy and palm oil! Enough said? No wonder novelty is in the name. What a waste of money.

My 10 year old son loves the powdered sugar rasberry sandwich cookies. We buy them at CTown supermarket in Queens. Very good to have on hand for him and his friends.

The cannoli cake was a disappointment. It had an overpowering lemon flavor. It was $15.99 at Acme and we expected better for the price.

My husband requested a Cannoli cake for his birthday so I picked this one up from my local shop rite and my family really enjoyed it ! It was super fresh. The expiration at was 11/22 and I purchaser it in 9/8 show Im guessing it was pretty fresh it definitely tasted fresh. I wouldn't this cake again unless it was a month and a 1/2 from expiring. Great cake and great frosting !!

Spring Cookie Gift Platter purchased from Acme....the absolute worst. I think the gel that is supposed to hold together two cookies is in reality glue because it will not dissolve in your mouth. No flavor, and although they look different, they are exactly the same. Overall rating is they suck, and I will never buy another Leonard product again. Maybe I'm just spoiled having grown up in a era where bakery goods were real.

Purchased a 14.00 Cannoli layer cake from Shoprite and it totally tastes like Lemon. Even a sickening lemon flavor. I've had other brands of Cannoli cakes before but done tasted like lemon. What a disappointment! Especially when my mom keeps insisting it is a lemon cake!

I just had the Italian Rum Cake. I am not sure if it is an East Coast thing, but for me, an Italian Rum Cake should NOT have a messy chocolate filling or any distinct fruitiness hidden within. The fruit should definitely not be what appeared as rotting, sour cherries. The cake and rum flavoring were good, as was the icing. To the bakers at Leonard Novelty Bakery: Make the Italian Rum Cake about the creamy icing, the delicate cake, the incredibly delicious toasted almonds, and the rum flavoring ONLY, and you will have yourselves a winner in the extreme. It will also make the cake highly desirable by those of us with chocolate allergies. And if you wanted to have a "fruit" version, try a thin glaze (non-gelatin, please, for vegetarians) or thinly-layered filling of seedless raspberry or strawberry jam -- made to be a very delicate essence, nothing overwhelming. Either of those would be another winner. Just be sure to have a purely rum-flavored version, too, for those of us who are purists.

The assortment of cookies is simply the best! Rich, buttery and you just can't eat one. They are soooo good!

Just purchased a 7" Italian Rum cake and it was packaged wrong. It had peanut butter and jelly in one layer and chocolate and peanut butter in another. Not happy at all. The flavors are so odd. The icing looked like rum cake, but wow. Not even sure what else to say but HUGE dissappointment.

I shop at Redner's in Baltimore, MD-Bought the Deluxe Cookie Assortment from Royal Baking-Leonard Novelty Bakery-Delicious! and the price was great too! Will buy again! thank you

picked up a holiday batch of xmas cookies tried 3 couldnt tell one from the other dry as the dessert rest of it going to the birds

Leonards makes a rasberry filled cookie that is really wonderful. W e have had to take it off our grocery list this week because of the rediculous price changes in just a few weeks. we were paying 4.99 for 18 cookies, a few weeks ago that became 4.99 for 12 cookies. That was enough to make my husband cut back on his favorite treat but not do without. A few days ago the cookies changed to 10 cookies for 4.99. That is too far. They are now removed from our grocery list completly. Be careful, The box looks the same. If you don't stop to count them The surprise comes when you open it to eat them.

Wow! Purchased Leonard Novelty Bakery raspberry filled sandwich cookies from my everyday grocery store this week... I love jelly filled cookies and these are by far the best I've had. The cookies are incredibly fresh, rich and buttery, soft and flaky. The jelly is soft and gooey, seedless, not at all hard or chewy like the jelly I've had in other cookies. Dusted in powdered sugar... Heaven! I paid about 6 bucks for a pound of these guys, 16 sandwich cookies in total. My local Italian deli sells similar cookies for $12.99-$14.99 per pound and they're not nearly as good. This was a great find! Only bad thing, I can't stop eating them. Lol.

A coworker brought in Deluxe Cookie Assortment as a thank you gift and OMG! Best cookies ever! I consider myself to be a pretty good baker, but I've never made cookies as good as these. The texture is amazing...soft and airy, but still hard enough for me. They taste amazing and look just as good. I live in Philly and figured he had picked them up from one of the local Italian bakeries, but unfortunately this place is in Jersey. I will definitely look into making a trip to pick some more cookies up the next time I go to ny/north jersey....unless somebody would like to ship me some lol

I am a NY Yankee living in the south where you cannot get good Italian cookies. Our Bi-Lo local supermarket is selling a 1 pound mix of Leonard's Italian cookie assortment and the cookies are wonderful. I bought 12 plastic containers of the cookies. My daughter & her family also live here and have gone crazy over the terrific cookies. I wish you had a website where we could order all year long. Thanks for the great taste of "home".

For the past 15 or more years during this season I have ordered wonderful Italian cookies from a speciality shop in New Orleans. Not this year! After buying a pound container of the Italian Assortment and sampling the four cookies, my husband and I both quickly went to our local BiLo store that carried the item and each bought a dozen containers for gifts. The quality and taste of the assortment are superb; and, they are considerably less expensive than those from the specialty shop!

Well we picked up the raspberry sandwich cookies, at local iga in Lindenhurst NY. Let me tell you never had them before. They are so fresh, and so delicious. Will be going back more for the holiday.