lil sweet treat
Candy store · West Village
184 7th Ave S, New York, NY 10014
Highlights
Lil Sweet Treat is a cozy West Village gem offering a curated pick-and-mix selection of fresh, international gummies and unique sweet and sour treats.
Lil Sweet Treat is a cozy West Village gem offering a curated pick-and-mix selection of fresh, international gummies and unique sweet and sour treats.
"Lil Sweet Treat opened in early September — a West Village candy store sourcing international gummies in a pick-and-mix format — and was met with lines down the block. Owner Elly Ross is building on the success of spots like BonBon, specializing in Swedish candy, joining a new generation of candy store entrepreneurs in New York." - Emma Orlow
"Lil Sweet Treat’s storefront is so narrow that only a few customers can fit inside at any one time, but line up they do, inside and outside — where a line wrangler is needed to control the excited crowd. The place dispenses gummy candies from around the world, some sweet, some sour, from rows of hinged Plexiglas bins. Lil Sweet Treat is the kind of store common at shopping malls two decades ago, reconceived by a new generation." - Robert Sietsema
"Lil Sweet Treat is a new candy shop in the West Village, opened by Elly Ross. It specializes in international gummies from countries like Sweden, Spain, Germany, and Belgium. The shop operates with a pick-and-mix model, allowing customers to select from various candies and have them weighed at the counter. It fills the void left by Sockerbit, a Swedish candy store that closed during the pandemic. Ross, inspired by her travels and a gap in the market for diverse candy textures and flavors, sells candy at $19.40 a pound. The shop sources its candies primarily from Western Europe but plans to expand to offerings from Asia and South America." - Bettina Makalintal
"Think of Lil Sweet Treat as the candy shop for people who've already visited every location of BonBon. It’s newer, and there’s also only one location, which automatically makes it seem cooler. The candy is fairly similar (though note that there are far fewer sour options), and you can expect to leave with a bag of things like rainbow belt bites from the Netherlands, and cola-flavored chill guys straight out of Sweden. At $4.75 per quarter pound, you’re bound to leave having spent around $20 more than you planned to, but hey—you can’t get soft cherry bites from Belgium anywhere else. Expect a line with at least one content creator in it." - molly fitzpatrick, will hartman, willa moore
"Lil Sweet Treat is about the size of your average West Village walk-in closet, so you can expect a short line outside when you visit, overseen by a bouncer in a red-and-white striped apron who looks straight out of Candy Land. On line there are West Village-dwellers on remote work breaks, gummy super fans who transferred trains to travel here, and very few actual children. Inside, choose from approximately 40 different types of high quality gummies which are each labeled with their texture and flavor, like the cola-flavored Chill Guys, which are chewy, firm, and made in Sweden. At $4.75 per quarter pound, you’re bound to leave having spent around $20 more than you planned to. But hey—you can’t get rainbow belt bites straight from the Netherlands just anywhere. photo credit: Alex Staniloff photo credit: Alex Staniloff photo credit: Alex Staniloff" - Willa Moore
