J S T E W.
Yelp
Ever find yourself looking for a jen-yoo-wine wasabi root? Oddly enough, I did this morning, and after a citywide research tour and a sweet assist from yelper Andrea D, discovered my best chances might be at the Fish Co. After driving in circles looking for the somewhat ambiguous turn off of 4th onto Stanford Avenue, I hit pay dirt.
The entrance itself is a little ambiguous to the average joe (this place is a wholesaler that primarily provides top-notch fish to high-end restaurants around town - but is also open to the public), but once I ventured my way through the thick hanging plastic "door," I was in. In a meat-locker looking room, anyway.
The staff, though busy, was very friendly once I asked at the window about the wasabi, and I was escorted back to another locker, only after having to put on a very small hat to keep my relatively short hair from falling on any fish, to the best of my understanding. Along the way I saw sushi-grade sockeye, tuna, yellowtail, all the mouth-watering usual suspects and quite a bit more.
Alas, the Holy Grail presented itself (at $90 a pound, ouch!) and I was left to check out with my $28 root, straight from Japan. Incidentally, I was wearing a t-shirt my wife brought back from Asia which had only two characters on it, which I'm guessing are loosely translated as "My wife went to China and all I got was this lousy t-shirt. And I'm an asshole," based on the sympathetic smiles I got from everyone there. (Apparently, Chinese and Japanese read somewhat similarly, especially on t-shirts.) I guess I was also the only white guy in the joint in shorts and a little hair-hat, too.
Bottom line is that if you've got even a slightly adventurous bone in you, and a hankering for amazing fish or other obscure Japanese delicacies related to sushi at market cost, this place can't be beat.
Check it. --js