Lure Fishbar
Restaurant · SoHo
142 Mercer St, New York, NY 10012
Highlights
Lure Fishbar is Soho's chic, subterranean seafood spot cruising with fresh sushi, shellfish towers, and a luxe yacht-inspired vibe.
Lure Fishbar is Soho's chic, subterranean seafood spot cruising with fresh sushi, shellfish towers, and a luxe yacht-inspired vibe.
"With its raw bar and sushi, Lure Fishbar in Soho is, ostensibly, a seafood spot. But you’ll see the Bash Burger on almost every table, because it’s the best thing on the menu. The sesame bun is soft and a little crispy around the edges, and the beef patty is thick and juicy. A few razor-thin pickle slices help balance each bite, but what really sets this burger apart is the salty-sweet jam with bacon bits and onions. This restaurant can be a zoo, so plan a lunch or late dinner here." - will hartman, bryan kim, neha talreja, willa moore, kenny yang
"If you want real luxury, few places are better than Lure in the northeast corner of Soho. The subterranean spot makes you feel like you’re in the hold of a ship, with its overarching crossbeams and nautical lanterns. Come evening or weekend brunch, the place is filled with families, businesspeople, tourists, and nearly every other diner category, chowing down on whole fish, grand shellfish plateaux, dim sum, and a novel form of sushi. Hold on to this Soho legend while you can, as rumors swirl that Prada is trying to push it out." - Melissa McCart
"Visit the Soho seafood restaurant while you can, and take advantage of the $45 lunch and $60 dinner menus. Options include the nori-crusted tuna served with garlic-fried rice, miso-glazed salmon, and warm chocolate cake. Plus there’s $25 optional wine pairings available." - Melissa McCart, Nadia Chaudhury
"A well-known seafood restaurant in Soho, New York, that has been in operation for 20 years. It is facing potential closure or relocation due to real estate changes, as fashion brand Prada is rumored to be taking over the space." - Melissa McCart
"This Soho classic is open for regular lunch and dinner service with a la carte menus for Christmas Eve, with items like crudo, raw bar items, lobster rolls, a burger, pastas, and steaks. Chef Preston Clark will also have a Feast of the Seven Fishes on the menu." - Eater Staff
