Lure Fishbar
Restaurant · SoHo
142 Mercer St, New York, NY 10012
Highlights
Nautical dining with fresh seafood, sushi, and a lively bar scene
Nautical dining with fresh seafood, sushi, and a lively bar scene
"Lure Fishbar charges $38 for their lobster roll, which isn’t so different from the other places on this list. But when you factor in that you’ll probably also order at least one $20 cocktail at this subterranean, yacht-themed Soho restaurant, things can add up. The roll is good, though, and if you’ve been dying to check out a scene that ranges from pop stars on arena tours to retirees who’ve developed a taste for Balenciaga, pop in and enjoy a mound of lobster, lightly dressed with mayo and chives, on a toasted brioche bun soaked in butter." - willa moore, bryan kim, molly fitzpatrick, sonal shah
"If you want real luxury, few places are better than Lure in the northeast corner of Soho. The subterranean spot makes you feel like you’re in the hold of a ship, with its overarching crossbeams and nautical lanterns. Come evening or weekend brunch, the place is filled with families, businesspeople, tourists, and nearly every other diner category, chowing down on whole fish, grand shellfish plateaux, dim sum, and a novel form of sushi. Hold on to this Soho legend while you can, as rumors swirl that Prada is trying to push it out." - Melissa McCart
"With its raw bar and sushi, Lure Fishbar in Soho is, ostensibly, a seafood spot. But you’ll see the Bash Burger on almost every table, because it’s the best thing on the menu. The sesame bun is soft and a little crispy around the edges, and the beef patty is thick and juicy. A few razor-thin pickle slices help balance each bite, but what really sets this burger apart is the salty-sweet jam with bacon bits and onions. This restaurant can be a zoo, so plan a lunch or late dinner here." - will hartman, bryan kim, neha talreja, willa moore, kenny yang
"The Deal: $60 Lunch, $60 Dinner Details are murky, and the timeline is up in the air, but subterranean Soho mainstay Lure Fishbar may be closing. Is this just a ploy to make us want to spend more money on spicy salmon rolls? If so, it’s working. In addition to those rolls, the Restaurant Week menu features nori-crusted tuna, roast chicken, and miso-glazed salmon." - bryan kim
"Visit the Soho seafood restaurant while you can, and take advantage of the $45 lunch and $60 dinner menus. Options include the nori-crusted tuna served with garlic-fried rice, miso-glazed salmon, and warm chocolate cake. Plus there’s $25 optional wine pairings available." - Melissa McCart
