Madison Fare

When I went there they didn’t have the knaffeh (I think is written like this 🫣) but they did have the pistacho cream and it’s delicious. They also add real pistacho so it has some crunchy that really goes well. It’s not that sweet and the size is really good. I would definitely come back to have it again.

Never in my life have I walked out of a place having spent $15 x 2 for frozen yogurt. But the specialty of the house, the pistachio knafe, was just that and worth this never-to-happen-again froyo spend. Enjoy.

this place is 100% worth the hype. rarely do new treats come up in nyc that are unique but this one is truly so so good. the yogurt is so natural and all the topics feel so natural and homemade in the best way possible. not too sweet but so umami and flavorful. worth repeating how kind and sweet the owner is, he treats every customer with so much kindness and respect for coming in. $13 for the pistachio soft serve but so worth it and the owner does not skimp on the yogurt and toppings. tried to blueberry and the pistachio, both were excellent!!

This spot in the UES is a true hidden gem. We absolutely loved the pistachio kunafe froyo. Initially, I was unsure if I’d enjoy it, thinking it might be too sweet, but it was incredibly delicious. The flavors were perfectly balanced—the sweetness and crunch of the pistachio kunafe complemented the creamy froyo wonderfully. This was my second visit. During my first, I tried the froyo with mango and raspberry, and it was equally amazing. The chef is also very friendly and welcoming. I’ll definitely be coming back—it absolutely lives up to the hype!

Definitely delicious, and not your typical frozen-yogurt spot. You can taste the yogurt, and it's not overly powered by sugar. Unfortunately, they were out of the khunafeh filling. We opted for the pistachio syrup + pistachios since we came that far anyways. I will say it is on the pricier end for $13. The owner was nice enough to charge us $9 as they were out of the filling.

Madison Fare: A Gourmet Marketplace That Delights Every Sense Whenever I’m in NYC I always go to my favorite store Madison Fare. I can’t say enough good things about this vibrant culinary haven. Owned and lovingly curated by Amin Kinana. This gourmet marketplace is a treasure trove of prepared foods, artfully assembled gift baskets, and, believe it or not, some of the most delightful frozen yogurt I’ve ever tasted. All the prepared food is delicious and made by Amin himself who in a previous life was a gourmet chef. From the moment I step inside, I am greeted by an inviting, warm atmosphere that truly captures the eclectic energy of New York City. The store’s offerings are as diverse as they are delectable—whether you’re craving a hearty, chef-inspired prepared meal, looking for the perfect gift basket to celebrate a special occasion, or just in need of a refreshing scoop of frozen yogurt, Madison Fare delivers with flair. What really sets Madison Fare apart is Amin’s passion and personal touch. His commitment to quality shines through in every product, and you can tell that each item is selected with care. Amin isn’t just running a store; he’s curating an experience, one that celebrates the art of food and the joy of sharing it with others. If you’re in NYC and in search of a gourmet experience that goes beyond the ordinary, make sure to stop by Madison Fare. It’s more than just a marketplace—it’s a celebration of flavor, community, and the simple pleasure of good food. Whether you’re a local or just passing through, this is one culinary destination you won’t want to miss. You can also order online if you don’t have time to go the store and want the perfect gift or snack.

The pistachio frozen yogurt was great. The owner was very friendly. It was nice talking to him about his journey here. The hours need to be updated but they’re actually open until 8!

Went on a Saturday, line can be long. We waited about 20-25 minutes (worth the wait). Had the Greek yogurt with the pistachio/kunefe mix. The yogurt was really tart and was semi-balanced with the sweetness of the toppings. I do wish they put more of the pistachio/kunefe mix to warrant a 15 dollar price tag for something that’s almost the same price as the Hailey Bieber smoothie at Erewhon in LA.

Skip Glacé and come here for their pistachio hot chocolate (or just get a plain hot chocolate). $9+ for the pistachio and $6 for plain. The hot chocolate is so hot the employee warned me to do very slowly! The whipped cream and pistachio toppings were not overly sweet and drinking the chocolate with the pistachio was such a nice flavor. I browsed some of the items sold in store and I could see myself shopping for specialty food gifts from here (depending on the prices). Definitely a shop to check out!

I just had to come here to try the famous Pistachio knafeh frozen yogurt, and it definitely lived up to my expectations. It was a bit more expensive than I expected though-$15. However, I felt that the quality of the frozen yogurt was very good and the pistachio topping was just delicious; I probably could have eaten a whole cup of just that by itself! I typically don't love tarte frozen yogurt, but this yogurt was just the perfect texture and so fresh tasting-that I really did enjoy it! I also bought a few gummy and sour candies while I was here, and those were also yummy! Definitely is on the expensive side, but its a nice treat for a delicacy like the products that are served here!

Finally got to try out the pistachio froyo that's been trending on TikTok at Madison Fare. I loved watching the whole process of it coming together because it looked intriguing. I really liked how there was pistachio in every bite because of the layering. The venue inside is a bit cramped, but make sure to order at the cash register first. When I went yesterday, there surprisingly wasn't a big line to get inside. If you want me to be completely honest, I think I've had better froyo from elsewhere. It wasn't anything crazily good. But I do have to mention that the employees were very friendly and gave me permission to take videos of the whole process. Food: 3/5 Service: 4/5 Ambiance: 3/5

Cute little store with imported shelf delicacies. Came in for the viral pistachio yogurt ice cream and was worth the stop. Very welcoming and friendly staff. If you are in the area check it out and support your local business owners, now more than ever!

Mango froyo was great, could taste the Alphonso. The plain froyo in the ferrero rocher was a little too tart. Wish they had a smaller size

Came here specifically for the pistachio Greek yogurt and pistachio hot chocolate. Both were great. The pistachio Greek yogurt is probably one of my favorite desserts in the city. The pistachio hot chocolate was very rich and creamy.

They're really capitalizing on the hype because the famous pistachio knafeh frozen yogurt is now ~$15 (!!!) instead of the previous $12. Is it worth it? Probably once to try it. The pistachio syrup and knafeh spread was delicious. I haven't had pistachio with tart, yogurt flavors before (only with vanilla and more creamy flavors), but it was surprisingly delicious. The tartness of the frozen yogurt really cut through the sweetness of the pistachio, and every bite had a little bit of both. The froyo itself has the perfect amount of tart and tang, so much that I think a fruit flavored froyo would taste better than the pistachio. But regardless, despite the outrageous increase in price, I really enjoyed eating this parfait.

Madison Fare may be my new favorite place. They are a store that sells gifts, provisions and sweets. They have this greek frozen yogurt which is delicious. Different days they have different toppings. I got a strawberry puree one yesterday and got just a regular one today. Such a great breakfast, lunch, snack or even dessert. The workers here are extremely nice and helpful. It is a small store but they have plenty of different items in it. In the middle they have an area with jars filled with different candies that some or all are from Sweden. If you are ever in the area this is a must go to even just to look around.

I have never had frozen Greek yogurt before and it definitely had the twang of it which gave it a very unique flavor profile. The pistachio on top was absolutely perfect though which honestly brought it all together. The store itself is fun and small and had a cute selection of goods from around the world. We got some candy and it was decent. I will say though the frozen yogurt was insanely expensive. Give this place a try!

Wow - I am a big fan of their Greek yogurt! We got the special posted on the window (Greek yogurt over pineapple with a mango sauce). It was AMAZING. It's probably the best froyo I've ever had. I also picked up some Swedish candy that I've seen all over my tiktok feed. I scooped in a little of everything in my bag. The variety is great and I like that I don't have to buy a full bag to try something. They have nicely stocked shelves full of other fun treats/goods but I was focused on the candy and yogurt. My only complaint is price. $12 felt steep for a small amount of yogurt in our cup but I'll still visit for the special treat on occasion. The service was great! I felt bad because I took a while to decide which flavor I wanted but the employee was patient with me. It's a cute shop but it gets a bit crowded so try visiting at an off-peak hour!

Cozy, boutique grocery serving up some top notch froyos with Kataifi and Pistachio Cream toppings. Divine. This is a must. The combo worked soso well. I loved that nothing was sweet. The tartness of the yogurt paired perfectly with the richness of the pistachio cream.

was it ridiculously expensive? yes. was it also the best froyo i've had in nyc? yes! this place is definitely worth the hype... the froyo has a thick, smooth, creamy texture while being so light in flavor at the same time. the pistachio one has a perfect nutty flavor with great texture from the knafeh and pistachios, while the raspberry one was more tart. Honestly though, I would have enjoyed this plain too since the yogurt itself was perfect. Only con is since the store is so small, only 6 customers are allowed in the store at once, so wait might be long depending on what time you go. the owners are the sweetest though!

They ran out of kunafeh both times I've been. The yogurt is extremely tart and the best part about it is the pistachio chocolate sauce

This spot in the UES is a true hidden gem. We absolutely loved the pistachio kunafe froyo. Initially, I was unsure if I'd enjoy it, thinking it might be too sweet, but it was incredibly delicious. The flavors were perfectly balanced--the sweetness and crunch of the pistachio kunafe complemented the creamy froyo wonderfully. This was my second visit. During my first, I tried the froyo with mango and raspberry, and it was equally amazing. The chef is also very friendly and welcoming. I'll definitely be coming back--it absolutely lives up to the hype!

We ordered the pistachio frozen yogurt and it was incredible. Service was great and staff was very nice! Will go back next time I'm in NY.

Lovely store but very limited selections of unique goods. The frozen Greek yogurt, which I grew up with in SoCal back 15-20 years ago, is a throwback and a nostalgia that some are willing to pay for--however, for me, in relation to the $14, the froyo is overrated. I grew up paying $6-7 for the same portion (if not a bit more) + toppings--the $14 is still a 40% markup from the inflation-adjusted price (average annual inflation rate over the last 20-year period is 2.5%). Of course, with the high NYC property lease rates, a markup of that sort may be needed. I'm just not sure the classic UES resident is the target market for the nostalgic, tarty Greek yogurt flavor. Would I return? Maybe if I was really looking for the nostalgic taste, but I'm not sure I'd return anytime, soon.

I got the pistachio frozen yogurt and wow, it was so good! It tasted extremely fresh and light. Only deducting one star because at $15 it's a bit overpriced.

Came here with my friend because we wanted to try the viral greek yogurt. Couldn't eat the whole thing since I forgot my lactaid pills, but it was pretty good!! I didn't think I would like the pistachio butter and nuts on it but I liked the extra layer it added and it wasn't too over powering since I do like tarte yogurt just by itself. I'd say give it a try if you want a taste but I wouldn't become a regular as it's pretty pricy. There was only one person working the store and he was very nice and apologized when the machine had to be clean. We came at the right time so was first in line but it quickly built up behind us within 10 minutes.

Great food. Great vibe. The chef owner is sweet and kind. Curated, clean, and special.

This place is currently going viral because of a $15 frozen yogurt with pistachio butter. Spoiler: not worth it no matter how much online, brain-rot clout you can amass. It tastes no different than peanut butter, or in other words for those who don't know anything: a waste of pistachio. $15. This is criminal even by New York standards. They tried to justify the price to me by saying "the yogurt is homemade" - okay buddy, I can see the 0% non fat Fage yogurt in the refrigerator 3 feet from the frozen yogurt machine. And also the dessert tastes non fat, there's no luscious, decadent, fatty mouth feel that you get from full fat dairy products ...BUT HEY, I'll let you, dear reader, look up the process of making Greek yogurt IN BULK and then you can draw your own conclusion on if you think it's homemade.

Vegan review: They have a great selection of vegan gummy candies by the pound, as well as some elegantly packaged vegan candies that would make great gifts. The bulk candy could be labeled more consistently, but the person there knew exactly what was in everything, and was friendly and happy to answer any questions. I would estimate at least 80% of the bulk candy is vegan.

Madison fare should be a very good store, unfortunately, the owner, Amin, does is unreliable and rude at times. He offers take out food when he fells like it or is not in the Hamptons. His take out is generally good, sometimes very good, but he is completely unreliable and arrogant as to when he has it. It's really too bad because he could have a good store if he was dependable and he offered he goods daily and not when he is in the mood.

Very special selection from around the globe. The signature frozen yogurt is a treat.

You must go visit Amin!! He was the nicest, most helpful person. Went for some viral Swedish Candy, and ended up finding so much more. Great place to build a gift basket with flavors from all over the world. He has a few items that only he sells in the US. He offered samples of basically everything. I can't say enough how friendly and accommodating he was. He has the personality that makes you want to be his friend. Highly, highly recommend this shop to anyone!!

Loved this place and Amin when I first went there but the food has gotten mediocre, ti bad, and there is not enough selection. Homemade product like granola and spills and sandwiches, if they have any at all, lack taste. Amin forces product on you and claims everything is his client's best thing and they cry for it. If you decline, he keeps going and gets visibly angry. Sore sport, not good food, waste of space.

Lots of Swedish candy. In the workers were so helpful. My favorite thing I saw in the store was the pencil olive oil bottle.

I was hungry after the Guggenheim Museum tour and made my way here for a quick bite. The owner introduced himself and welcomed me into the store. I could not help myself but buy a croissant. It's was delicious. The owner explained that he imports the dough from France. Amazing!