

5
"A tiny Upper East Side gourmet shop run by owner Amin Kinana that became known for a viral frozen-yogurt moment but has seen its true bestseller be a small-batch granola. The granola is packaged in opaque metallic one-pound bags (about $19) and is frequently shipped out of town; Kinana struggles to keep it in stock and has filled large orders. Inside the bag the mix reads like a colorful confetti — goji berries, hemp and pumpkin seeds, blueberries, almond-butter-coated oats, and strips of chewy orange and yuzu peel — and its freshness and texture are emphasized as key to its appeal compared with mass-market brands." - Tammie Teclemariam