Magpies Softserve

Ice cream shop · Tarzana

Magpies Softserve

Ice cream shop · Tarzana

1

18971 Ventura Blvd, Tarzana, CA 91356

Photos

Magpies Softserve by null
Magpies Softserve by Infatuation - Reviews
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null
Magpies Softserve by null

Highlights

Magpies is a beloved soft-serve haven in Tarzana, renowned for its inventive flavors and housemade toppings, with an impressive range of vegan options to satisfy every sweet tooth.  

Featured in The Infatuation
Placeholder

18971 Ventura Blvd, Tarzana, CA 91356 Get directions

magpiessoftserve.com
@magpiessoftserve

$$ · Menu

Information

Static Map

18971 Ventura Blvd, Tarzana, CA 91356 Get directions

+1 818 578 6732
magpiessoftserve.com
@magpiessoftserve

$$ · Menu

Features

payment credit card
Tap to pay

Last updated

Jul 6, 2025

Powered By

You might also like

Terms of Use • Privacy Policy • Cookie Policy
 © 2025 Postcard Technologies, Inc.
@infatuation

"The Silver Lake-based ice cream shop is arguably the most popular soft serve spot in LA with locations now in Tarzana and York Blvd. in Highland Park. And this creamy, silky, soft serve is worth the wait on those sweltering summer days. If it’s your first time at Magpies, start with the sweet cream flavor as your base, and take full advantage of their excellent daily toppings that range from brown sugar oats to honeycomb to graham streusel. Don’t stress if you’re dairy-free - they have several vegan options made from oat milk on the menu as well." - Brant Cox

Magpies Softserve Review - Highland Park - Los Angeles - The Infatuation
View Postcard for Magpies Softserve

Michael Harrold

Google
Corn almond + sweet cream soft serve swirl with house made honeycomb candy - 5 🌟! Recently, I was out in the Tarzana area for work reasons, and I opened my map to see what was close by when I wanted a snack. I was very happy to see a Magpies Softserve location right next to where I was at. I live very close to their Silverlake spot and love their soft serve. This visit I had the corn almond and sweet cream flavors. I had seen an IG recently about how they make own honeycomb candy, so I added that to the treat. Everything was amazing. They really do make some amazing soft serve flavors and treats. This location is in a small strip mall, so it has parking and street parking. Tarzana and the area gets very hot, so make sure if you live or are visiting to stop by to beat the heat with a cool treat. Of course, ice cream doesn't have to be just for hot weather! They have a lot of dairy free and vegan flavors and toppings so there is something for everyone!

C S

Google
As a vegan, it's always a pleasure to come here and know that I can have just about anything on the menu. The service is great. I love that everything is clearly marked with dietary and allergen information. Staff are always great about allowing samples. And the flavors are always creative, new, and delicious. It's nice to have some real choices, instead of just chocolate or some sorbet options like at other yogurt and ice cream shops. I've ordered the pies a few times for birthday parties and whatnot and everyone is always shocked that it's vegan and says it's some of the best ice cream pie they've ever had. Magpies is a place everyone can enjoy. The place can get busy during the summer and on weekend evenings, but I see that as a good thing because it means it'll be sticking around for the foreseeable future! I wish they had more locations.

Dustin Cook

Google
Super average ice cream, $9.25 for one cone with sprinkles and tip. Staff as bland as the ice cream. No idea how this place survives and has multiple locations. Good for them I guess.

Lis Malmgren

Google
So good! The soft serve was fabulous and the selection of toppings is great. The honeycomb is my favorite and there isn’t a flavor we didn’t like. We got the junior size and it felt like a lot. The serving sizes are large.

Chris Harris

Google
Magpies soft serve has great softserve pies in many flavors. The mint chocolate chip was really good, Great mint flavor, the spumoni, tin roof sunday and the original we all very good. They were all vegan

Alex DeMartino

Google
Got the deep fried soft serve pie, it was delicious. The pie was not actually deep fried but definitely tasted exactly like deep fried ice cream. Everything else looks good here so I will definitely be back.

Jaeson Wilkins

Google
So incredibly good! We drove to this place from Venice since there was nothing similar that was open in Venice (thx Covid). It was absolutely worth it. We ordered the actual Magpie and I must say it is every bit delectable. It was dense and creamy like a cheesecake without the stomach ache. One slice seemed like a lot, but there was no bloated comatose feeling afterward. I felt like I could have two! All of the ice cream flavors are vegan and vegetarian. There are also interesting flavor combinations. I like the fact that they’re open late on weekends, so that late night sweet toothache can get soothed! 💯 recommended

Michael Ramos

Google
This is a fantastic ice cream place if you're vegan. When we went all but a couple of their flavors were vegan, not to mention there are quite a few vegan toppings available. I had the fried pie which is vegan! It's also super decadent and very delicious! I would definitely recommend for vegans and non-vegans.

Devin L.

Yelp
2/14/25 Chocolate Cover Strawberries Softserve Pie: Dev - S Meal - S ----------------------------------------------------------------------------- Total - 5/5

Loreta D.

Yelp
Magpies very good. My guests love it. Service fast. Place is good. Highly recommended!

Breanna A.

Yelp
Stopped by looking for some dessert after having dinner in the area. I love ice cream especially soft serve so Magpies looked like the perfect spot. They have a nice assortment of flavors with standouts like brown sugar milk tea, chocolate banana, and churro! We got two mini swirls with milk tea/vanilla bean and sweet cream/ malted milk chocolate. Both hit the spot and you can customize with toppings too! They also offer ice cream pies and pints to go home. Great place, friendly staff, and delicious soft serve. Until next time!

Tiffany H.

Yelp
We ordered delivery from here because we were craving soft serve and were also intrigued by the pies. I am not vegan or GF nor do I try to be...but many of the offerings here are and I could not tell! We got the vanilla and chocolate soft serve with a hard chocolate shell and also the Cookies & Cream soft serve pie...I would order both again in a heartbeat! If you are a fan of ice cream cake I think their soft serve pies are such a unique option that hit the spot! Some ice cream cakes can be too sweet but this was perfect. Their menu is extensive and I am looking forward to trying more flavors and also ordering a whole pie for a special event!

Ezra Ann Grace S.

Yelp
First time trying their soft serve, solid 10/10! I came here because I wanted Costco soft serve but they were already closed. Was pleasantly surprised and it exceeded my expectations. Definitely better than Costco. After I came, the line started popping! I didn't realize this gem was just here on Ventura Blvd. Love the dairy free options! Will definitely come again just for the butter scotch Rice Krispie toppings haha

Sara K.

Yelp
I absofreakinlutely LOVE soft serve ice cream and Magpies always, ALWAYS hits the spot. I usually check online for their "softserve of the day" list before going in.

Jewel L.

Yelp
The first time I had one of their pies, I was amazed at how good it was. I stopped at this location numerous times, but the last time I was there, I got a piece of pie to go. Drove all the way home to North Hollywood and the pie tasted like refrigerator. There was no flavor other than icky refrigerator. For the price of the piece of pie, I just can't get myself to go back. Very sad because I thought it was amazing.

Mallory C.

Yelp
I first tried Magpies cakes at an event they were at and after that, I knew I had to head to their brick-and-mortar stores for more. The location is pretty small and there's limited seating outside, along with some parking in the strip mall. With my group, we tried the baklava cake and the strawberry/banana cake. They were so good! I know the spot also serves delicious soft serve, but I have a soft spot for the cakes. So good!

Te-see B.

Yelp
I have been craving soft serve for weeks but was too lazy to get any until the other day. The 20 minute drive was worth it! They have a good variety of flavors and you are able to taste 2 samples per person. Good thing my daughter was with me...I got to share her samples too! I went with the "chocolate malted" dairy based swirled with the "sweet cream" also dairy based in a sugar waffle cone. It was good. *FYI: if your choices can be swirled i recommend getting one flavor on top of the over to avoid one flavor overpowering the other. My daughter went with the "strawberry shortcake" vegan based with rainbow sprinkles. I'm still finding sprinkles all over my car! Oy... It was very tasty! Both cones were $14 plus I gave a 20% tip. Total was a little over $17. *Cashless store. So bring your plastic *Plenty of free parking in the lot. *Located next door to Peets coffee on Ventura Blvd just west of Wilbur. *Check out the website for updated flavors. They change every week. *join the member rewards program to earn points and to order ahead of time on your phone.

C J.

Yelp
Delicious soft serve. Wonderful vegan options too. Very iffy location. Wish they had indoor seating (place is too small, unfortunately) or was located in a nicer strip mall.

Natalie S.

Yelp
While I still enjoy the frozen treats, I do not agree with the methods they are employing during these "extraordinary" times. The service has changed drastically and it is no longer enjoyable to visit. Samples are no longer available. Why? To protect whom? Well, they have regained their senses. They offer tastes again. How civilized. The make delicious desserts but use WAY TOO MUCH whipped cream. A pie is more than 50% whipped cream. And, when I wanted to special order with out it, they wouldn't do it. How disappointing. So much for customer service. I will say that I like the art on the wall with the neon soft swirls. Despite all this, I wish they had more locations. And, offered more of a variety. They have gluten free options, what about GRAIN free options. No oats, please.

Crystelle S.

Yelp
I LOVE LOVE LOVE these soft serve pies! I DoorDash them ever so often (maybe once a month) to work since DoorDash picks them up for free delivery when I DoorDash lunch :-) a must try!!

Diondra B.

Yelp
I stopped here as I always like finding places that serve dairy free ice cream. The ice cream was ok. I loved the honey comb toppings, though

Marjan J.

Yelp
Stopped by on a slow Sunday afternoon and was excited to try all the yummy stuff Magpies had to offer. We ordered two soft serves and two slices of pie - our total was about $33. The soft serves were OK, tasted more like froyo than soft serve. We ordered a slice of the cookie butter pie and pumpkin pie - which were both good but not for $10 a slice. Th everything we ordered seemed to be premade as it was ready as soon as we completed our order on the kiosk. I was under the impression it would be fresh soft serve but guess they had some prepackaged already?

Cynthia P.

Yelp
Amazing flavors, great combinations, small place but my husband and I sat on the bed of our truck and enjoyed the night

Emily I.

Yelp
Ordered 4 pies off of DoorDash - here are my rankings -Banana cream -Mexican hot chocolate/chocolate cream are tied -Strawberry rhubarb (too sweet)

Jacklyn D.

Yelp
I've heard many good things about this place so I had to try for myself, and omg best soft serve in a cup! PLUS it's nondairy, which I totally need for myself!! There are both vegan and dairy options at this place. I got the must try, popular, corn almond soft serve with brown sugar oats. The soft serve tastes like corn flakes but 1000x better (I say this because I don't like corn flakes cereal, but soft serve vegan form I loved)!! The brown sugar oats added a nice texture and crunch that complimented both flavors together. The menu is not overwhelming, but yet there is lots of variety. The workers are nice and helpful! They made our first time experience pop out and even offered samples! The shop is pretty small, so when it gets busy expect to be waiting outside to get in. There is a cool painted wall for a nice picture to take of your soft serve/pie when you visit :) I will definitely be coming back to get the fried soft serve pie!!

Clarissa N.

Yelp
They offer a decent amount of flavors but I wish you could swirl different ones. They have set swirls and I feel like it's very limited. They didn't have unique flavors, very basic. But for the price it was a good amount of ice cream. I would come back just to try the pies since I only had the soft serve.

Ian S.

Yelp
When I think of the concept of the Thing Being Greater Than The Sum Of Its Parts, I think of a classic slice from Magpie's. An instant family staple from the moment we tried it, years ago. You want a perfect LA afternoon? Check out the guitar shop next door and then jump straight into Little Treat Culture and get yourself a slice.

Cassie T.

Yelp
I genuinely wish I lived closer to this place! I used to live in Calabasas for most of my life, but didn't discover Magpies until I began the moving process. I would love to visit the Silver Lake and Highland locations, but Tarzana's spot most definitely has magnificent flavors and service! It's an adorable soft serve place with a colorfully painted wall to take pictures in front of. There's not much space to sit down but more than what many soft serve shops offer. My favorite flavors are brown sugar vanilla and corn almond (both dairy free). I can't wait to try more of their flavors soon!

D. D.

Yelp
One of the worst soft serve ice creams i have ever tried. Truly disgusting & the flavors were watered down crap.

Brian G.

Yelp
This place is irresistible I love their ice cream and every Wednesday it's a different flavor available which makes them stand out from the rest, everything here is made fresh in house

Mia R.

Yelp
When is a $9 slice of cake justifiable? When it's a magpies soft serve ice cream slice! Delicious! It's a big slice thankfully so it's basically the price equivalent of a sundae with the works. They have lots of different cake flavors, the "cake" part is soft serve with cookie crumble crusts. $9.75/slice $50/whole cake I really love they sell just a slice to enjoy. I opted for the cookies and cream and it was amazing They also offer Dairy Free soft serve options with toppings to boot. A very delicious ice cream spot and happy to have stumbled upon them.

Eileen F.

Yelp
Came here to try their soft serve pies on National Ice Cream Day! Had the Thai tea and their signature pie, highlights below: Pros: - Their signature pie is definitely a signature! The honeycomb was delicious and not too sweet but offered a nice contrast of textures and flavors. - Lots of parking in their parking lot Cons: - Thai tea pie didn't have a strong Thai tea flavor- could barely taste it. I would not get again. - No indoor seating and it was a hot day so we had to eat in the car - Often times the pies were both too sweet Overall, I'd come again if there was a new interesting flavor to try but otherwise wouldn't. Not as great as I'd thought it'd be.

Rayza D.

Yelp
Tried this for the first time on a rainy day. Ordered the corn and matcha soft flavors which were tasty, my favorite was the matcha flavor! Recommend and will visit again!

Isabella S.

Yelp
This place always hits. Whenever I'm in the area, I always look forward to stopping by. Plenty of dairy free and gluten free options.

Beth R.

Yelp
By far the best soft serve, and really the best ice cream, in Los Angeles. So great to have non-dairy options and a rotating menu of innovative flavor combinations. We Absolutely love Magpie's and have for years.

Miguel L.

Yelp
This is a nice, boutique soft serve ice cream shop. The best gluten-free and vegan soft serve I've ever had. For you musicians out there, the location in Tarzana is next to one of the best guitar shops on the planet - Norm's Rare Guitars. I have been back many times and I'm not stopping now :-)

Kasey Y.

Yelp
Very creamy soft serve although a little too sweet for my liking although that could have just been the flavor I got (corn almond). Would go back to try the other flavors.

Kyle M.

Yelp
I got the mint chip soft serve pie because I ended up trying 3 flavor samples and I did not like it at all. It was too sweet, and nothing like I expected in a bad way. Although I did not try it with toppings and maybe that might have affected my experience. The same feeling here applies with the mint chip soft serve pie. It was not what I expected. The flavors were very underwhelming, the base was harder compared to other pies, and the soft serve in it was frozen. I don't understand the hype of it and it pains me to give it two stars because the service was good and I really do love my ice cream/soft serve. Food: 1/5 Service: 5/5 Ambiance: 2/5

Jason G.

Yelp
Came here for the first time the other day. I was very happy when I tried the corn vanilla flavor I got a waffle cone and enjoyed the ride home. The person at the counter was very nice and helped with a couple of samples (2 maximum I was informed). Unlike that they had a bunch of dairy free choices as milk and cream in ice cream doesn't play well with my stomach. One cone, one mini and one regular was just under $35 (ouch I know) but hey I had some really great soft serve that helped me beat the heat.

Heather C.

Yelp
Ya had me at honey comb and hideaway. Vegan dairy free flavors abound here. The ice cream pies attract all the hungry flies. Get into all the toppings and dive over the counter and try all of these flavors.

Breeonna F.

Yelp
I love magpies SO very much! I literally drive 20 minutes just to get magpies every Saturday lol. It's 100% worth it! I always get one of their ice cream pies which are to die for. Anyone you try you're gonna LOVE. My personal favorites are drumstick, cookies and cream, and a devils food cake one! I love all things chocolate. I even ordered a full pie just because, because they're THAT good! Drumstick might be my all time fav because it has peanuts, chocolate drizzle, chocolate vanilla swirl ice cream, chocolate crust, and cone pieces inside the pie! This adds the perfect amount of crunch and extra flavor to the overall pie. They typically change their flavors (every week? Month? Not sure lol) so you have to look on their website or Instagram for the flavors of that week! Which I honestly love. It's like a little surprise each time you go and you can try so many different flavors! Definitely a 20/10 place! I absolutely love magpies and will forever go back! Highly recommend trying if you've never tried it before!

Sigs G.

Yelp
There is NOTHING better than MagPies. This is the best vegan ice cream ever!!! I love that they use oat milk, as I can't consume almond or cashew milk. The ice cream pie is amazing and I am determined to try every single flavor. TRY THIS ICE CREAM!!!!!!

Praachi S.

Yelp
Wow! So many vegan options! I am a huge fan of soft serve ice cream, and I feel like Magpies did not disappoint! The two ladies who helped us were great and attentive! They allowed us to try two flavors each, and I ended up getting the brownie batter and corn almond swirl! They were so tasty, and I couldn't even tell they were vegan! I wish their policies were more clear. One of the ladies was still training and told us that the first two toppings were supposed to be free and then we would be charged for additional toppings. She ended up charging us for every topping and we asked for clarification. She then changed her answer and stated that all toppings were charged. Annoying but fine. The location was clean and bright! Not sure if I'll be back or not because of how expensive this place is, but would recommend if looking for a variety of soft serve flavors!

Emily A.

Yelp
Heaven on earth my all Time fave get it delivered on Uber eats far too often. Get the funfetti pie it's my all time fave other than the corn flavored pie. The soft serve out of this world love the ube and of course corn. The chocolate shell is soooo goood and their honeycomb topping is lvoe. I just can't imagine something vegan that tastes better. Super sweet but SO GOOD and no weird aftertaste or anything like some vegan ice creams. Wish it were closer I spend too much on Uber eats but always go when I'm there and probably better it's not closer haah

Sooze E.

Yelp
Magpies... I love you. I am late to the game on you, but I have made up for it in the countless times I have gone there now. Staff is always super friendly and helpful. Ambiance is ... small but nice, nothing fancy. I mean, it's a soft serve desert quick stop, what do you expect? So far parking has never been a problem, so that's good. I've had it all. I've had all flavors, most pies, most toppings. And they are all good. You can't go wrong. and you can try flavors too. It's the perfect place for dessert because it has something for everyone. Gluten free? They got it. Vegan? They got it. Dairy? Yup. And they are ALL good. My husband who hates vegan stuff gave their vegan chocolate his stamp of approval. It's just a delicious place. I love you magpies. Oh! And something to note which is great ... the vegan is usually oat milk based. Which is great because my friend can't do cashew, almond or soy milk and so she's usually disappointed even in vegan places because they tend to be cashew or almond heavy. Magpies have a flavor or two that's almond milk, but so far, mostly oat.

Ali W.

Yelp
Delicious, great service and so many dairy free options! Easy to order online or in store.

Yooka E.

Yelp
We love Magpies! Most of their pies and soft serves are vegan and delicious. They often have seasonal flavors and we got to try Halloween Lava pie this time. I personally liked Cookie Butter Pie better tho. We also had softserve samples of pumpkin spice cake and maple bourbon, both tasted so good and we ended up taking a pint of Pumpkin one to go :) I am kind of glad that they are not in our neighborhood because we'd go back there every weekend and we'd be broke.lol The slice costs $9.75 per pie, so it's an occasional treat for us.

Robert G.

Yelp
Amazingly fun, delicious softserve spot! They always have the staple flavors, but constantly have a rotation of new softserve and pies to try. I always get a Magpies mainstay, the fried pie, for my birthday every year. A must try! They do slices too of all of their current pies. We've been going to the Silverlake spot ever since co-owner Warren Schwartz was serving up the soft serve himself, but now live closer to the Tarzana location. Service is great and always leave with a smile on my face :)

Lauren W.

Yelp
Magpies has the best soft serve ice cream! Unique and delicious flavors! Ice cream pies are also worth trying.

Toto C.

Yelp
One of the ultimate summer treats this season. Magpies are a great alternative to just your basic ice cream scoops as they come in ample pieces with a variety of flavors. We got slices of the original softserve fried pie (vegan nuts) and double chocolate softserve pie (vegan) and they were so EXTRA! We didnt add any more toppings although you can coz they were perfect the way they were. Dont know if they have other branches in LA but this one in Tarzana (The Valley) is so accessible by the road and infront of a parking lot. Mostly this place is a pick up only branch as they dont have seating area to enjoy the pies on site. But no matter, it's a very worth-your-while to swing by!

Mariela O.

Yelp
Another ice cream place to visit in the valley! Delicious ice cream, toppings, flavors to chose from They do have vegan options and other items on the menu, overall it's a place you could check out or not, you're not missing out on anything.

Kathryn F.

Yelp
Unique flavors. Perfect consistency soft serve. Huge portions. I ordered the smallest size of soft serve in a swirl of malted chocolate and corn almond - it was still too big of a portion for me! I love a soft serve that doesn't immediately start melting, and this consistency is exactly what I look for. My husband ordered the Strawberry Shortcake Softserve Pie - Roasted Strawberry Softserve, graham cracker crust, strawberry compote, vanilla pound cake, whipped topping and shortbread crumble. It reminded me of the strawberry shortcake icecream bars. I did not really like this because the filling texture was icy and that really threw me off. My husband ate about half and said he liked the taste but the texture was odd. I think this was a vegan pie, so maybe that's why it froze oddly for us? I'm still willing to come back to try the other flavors.

Rebecah J.

Yelp
I'm always looking for new dessert spots in the valley and I'm so happy to add Magpies to the list! I've driven by this location so many times and finally had time to stop in today, and I'll definitely be returning soon. This time around, since I was bringing dessert home for the fam, I got two slices of pie and didn't try any of their regular Softserve. We tried the rocky road and the tin roof pie, and both were amazing! The mix of Softserve and toppings makes it both indulgent but still light, which I really love. If you're feeling full after dinner but still want something sweet, this is definitely the place! So many different flavors and topping options and won't have you feeling disgustingly full after. Can't wait to come back to try more!

Ruth N.

Yelp
I've always preferred soft serve over scooped ice cream. My only wish was that this place had dairy soft serve. Don't get me wrong, their soft serve is tasty even though it's nondairy, but I wanted a soft serve ice cream. That being said, many options exist for toppings to make a unique little cup. I'm not big on chewing my ice cream, I like to enjoy the creaminess of it, but the flavors seemed plain without them, so I opted for a few. Overall, I liked what I got, and I tried a slice of every pie they had at the time, which was also tasty but you have a very short window of time to enjoy before it becomes a melty goopy mess.

Hannah L.

Yelp
Less than $5 for a sizable amount of soft serve (for a size Mini), house-made, and vegan? Count me in!! I wish there were some unique flavors that had more "umph," if that makes sense (e.g. on their site, they mention "Yuzu Honey - a traditional Korean tea that is unique to the American palate"; I hope they rotate that in at this location sometime!) Got the Corn Almond with Hazulnut Wafers while the SO got the Flourless Chocolate Cake. I'm glad I got a topping as it added texture, but the wafers itself were slightly salty which I don't quite prefer with sweets ): The Corn Almond was alright, imo, not too sweet, which was nice. I felt the Choco Cake was rich - yummy for the first few bites, but gets heavy later on. Service was great.

Tally S.

Yelp
I lovee magpies! First off their soft serve is amazing! I am actually obsessed with their pies. The original fried soft serve pie is so delicious! They are made with the soft serve ice cream. They have vegan and gluten free items too!

Molly M.

Yelp
Excellent soft serve. Sometimes I crave the malt chocolate with cookie crumbles for dinner. Definitely worth the drive from wherever you are.