McDonald's
Fast food restaurant · East New York
819 Pennsylvania Ave, Brooklyn, NY 11207
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"It was bold and upscale, featuring spices like pepper (ooh) and mustard (not yellow, but the stoneground kind — quelle magnifique). It was also the biggest marketing flop in McDonald’s history, with the brand spending an estimated $200 million to advertise a sandwich that very few people — especially not sophisticated urbanites — wanted to order." - Jeremy Glass
