Morton Williams

Bought some cooked meat today. Most gross thing I ever touched: super moody, white and green. Best yet: label shows expiration date of 1 months! When I brought this back, manager didn't even say sorry. Stay away at all costs, for your own safety please.

My favourite market in NY. I am happy I found it and I don't care how far I am located, I return and finish my happy groceries here!

I’ve come in here twice. Once I picked up some basics for lunch, wildly overpriced but I expected that. Came back on a Sunday because I wanted a baguette to go with the soup I brought for lunch. Figured it would be a safe bet because even my crappy grocery store in Brooklyn can figure out how to do that. However, all of the “fresh” bread was rock hard and at least a day old, on a Sunday! Would’ve been a better use of my time to just wait in line at Trader Joe’s.

DISGUSTING STORE. Meat and produce is either already expired, or will expire within 1-2 days of purchase. “Best by” dates are blatant lies from the butcher. Place should be inspected. Hope the lazy management is out of a job ASAP.

Staff extremely rude and inconsiderate. There will be a line of 10 people at one checkout with 3-4 employees standing chatting a few closed registers over. Entire sections of the dry goods and snacks found to be long expired. For the cost, it’s insulting.

I'm only reviewing since I've had repeated issues with active discounts not appearing when my items are scanned. Make sure to watch the check-out screen closely if shopping the deals or you'll end up overpaying. Great hours and location, but overpriced for the quality and selection.

Really nice addition to the neighborhood. Nice and clean inside, you can tell it’s brand new. Convenient, not too crowded, and checkout lines are short. Good selection of food, although I wish they had more organic produce. Hot bar and sushi bar are good. Biggest downside is that prices are high, probably at least 25% more than Whole Foods or Trader Joe’s.

Exhaustive selection of jams, crackers, cookies, beer, carbonated bevs, certain ethnic foods. Unappetizing, tired looking meat department with no knowledgeable butcher, barely there fish counter. Huge store, poorly labeled aisles, staff doesn’t know where items are located, bored, indifferent service. Compared with the eager-to-please Whole Foods personnel cannot compete, adding in the service in butcher, fish, cheese, helpfulness. Prices seem slightly lower, but quality in fruit, produce, dairy definitely lower than Whole Foods. No logical traffic flow to the huge, poorly marked space, leading to significantly longer shopping time. Inflated delivery fees - $7.99 to my address 5 blocks away with a $ 95 purchase.

I was glad to find a new market that would be open on my way to work. I usually stop in for work provision so I can try to save money and not eat out everyday. However, why is creamer $7.89 or even $12?? When I can get it by my house for $4.99 and schlep it to work. This is my main issue w/ this place. It's super expensive. I know I will come back every now and then, but this will not be my main market

I went in the store the first Saturday it was open. PACKED. Could not move an inch, actually gave up. And you could tell that it would be really challenging to get around on a busy day. The aisles are VERY narrow and there's almost no space between the checkout and the end cap of the aisle. I want more markings for what's in each aisle. I want more space to move around. I want the rotisserie chicken to not leak all over me like it did today. And I want a more intuitive layout. That being said, I love the cleanliness, the variety, the salad bar (more options please), the people were nice (except the check out woman never looked at me or said anything except the total), and that there are NO self-checkouts. Yay! I appreciate having gluten free options, dairy free options and more. I just wish I could find where everything is. And like Trader Joe's, you might need a security guard at the door somedays limiting the people coming in! That sucks. Welcome to the neighborhood. We're happy to have you.

For in store prepared food -picked up some "crab cakes" that define "bad" -spicy and no sign of crab meat at all YUCK TERRIBLE Also picked up there potato salad tasteless and severely undercooked potato

I was so excited for this new location but unfortunately it falls short in service and freshness. The staff needs major customer service training and beware of the expiration date game they like to play. It is a highly convenient location for many so it stays fairly busy but it could be much better if they at least tried a tiny bit harder. For example, make an effort to keep the aisles semi-clear when restocking, don't have multiple people behind the deli counter ignoring customers obviously waiting to be helped, and a smile from the staff goes a long way.

10 minutes to make a tuna sandwich. A new world record? Maybe not but up there for a New York deli I'll bet. I'll let you know how it tastes. Update: Not so good.

Today stop there again on the way home and got 3 apple small size , is no way they 1.80 LB no way !!!!! This store really not store You want to go !

Ludicrous prices, especially in comparison to nearby shops. Even sale items are more than the regular prices of other markets. No reason to shop here.

It's actually ZERO stars. I bought chicken with date that was supposed to be good for the next 5 days. But when I opened the package, the chicken was ROTTEN!!! Smelled horrible!!!

Watch the prices as you ring up - they do not match the shelves or even the stickers!!! Sloppy for such an expensive store

What a depressing visit to a bright and shiny new store. I had heard about the elevated prices and was not disappointed. They were spectacularly high - particularly for a large store. The house brand large silo of oats was priced at $7.79. I can clearly recall the same silo being sold at A&P on Ninth Avenue for $1.79. Even though that was in 1990, I can't believe that inflation was quite that aggressive through the years. I do see this as gouging - figuring what the customer can stand to pay for something it wants. Perhaps food on the shelves of a new store is considered a city luxury - particularly on the Upper West Side, but as someone pointed out Trader Joe's (less than ten blocks north) offers bearable prices for things people need. This store looks to profit handsomely on every purchase, and that might be best left to people with handsome income. Store was clean and new.

This store is brutal. From it's design flaws, overpricing, conflicted pricing, to its terrible management. It's one thing to pop in for an item or two--but you're better off two blocks away at Trader Joe's, and better yet, 5 blocks to Fairway.

Boycott this store. Ridiculous mark-up on all items; the prices when you check out do not even match the prices on their own website. I bought berries that cost $4.99 at most supermarkets. Their website said it would cost $8.99. They charged $10.99 and all the berries were rotten underneath the top ones. I returned the item to the store and they would not take them back or even match the price listed on their website. Plus, there is a homeless person's encampment and a flock of pigeons, with their droppings all over the sidewalk, across the street on West 69th St. I think WM's food trucks and garbage pick-ups, with spilled crumbs, food, trash, have resulted in loud noise, lots of pigeons, and represents a downside to the neighborhood. BOYCOTT this store until it realizes it cannot rip off its customers without consequences.

I second the complaints about the difficulty navigating the very narrow aisle and check out space. But my real complaint was with the quality of the fish department. Not long after the store opened in late January, I was waiting for service with another customer and there was no-one behind the counter. We stated to chat wondering what to do when a young man walked by and said "sorry, I'm on my break". So we asked him, when he would return to help us. His answer? "30 minutes!" Truly unbelievable. I decided to buy the pre-packed items in styrofoam trays and plastic wrap in front of the counter. The swordfish was actually "tough"--absolutely inedible. And the sea scallops were so fishy, I threw them out after one bite. Won't be going back.

Morton Williams must invest in training their employees on how to deal with customers. Customer service must be a priority in every service business. There is a female Asian cashier at the newly opened store on Broadway, UWS who shouted and disrespected a customer when she was asked for an item. She rudely shouted at the customer and tossed the item in plain view of other customers lining up to pay. This behavior must not be tolerated.