Ms. Yoo
Cocktail bar · Lower East Side ·
Korean fusion bar with party-friendly fare & creative cocktails
Korean fusion bar with party-friendly fare & creative cocktails
"Korean-American chef and entrepreneur Esther Choi of Mokbar opened this LES bar as a continuation of her journey in educating Americans about Korean food and culture through Korean-American bar food and cocktails. The Between The Knees is the perfect drink now that summer is basically here, which is Ms. Yoo’s take on the strawberry daiquiri. The strawberries and limes help achieve that perfect balance between sweet and tart, and the ginger preserves give the drink that extra kick." - izzy chen, with warm welcome, neha talreja, bryan kim
"Located at 163 Allen St., Ms Yoo is Esther Choi's bar where, on New Year’s Day, I report that Choi and Korilla owner Edward Song were celebrating before being confronted outside by a group of up to five others led by former employees Stephan Park and Paul Lee; the group allegedly “camped outside” after seeing them on social media and then carried out a “gang-style” attack using fists, feet, and other items, leaving the couple with bruises, lacerations, and trauma to the eyes, hospitalizing them and resulting in arrests (Lee pleaded guilty to disorderly conduct; Park’s case was sealed), and Choi and Song are seeking $250,000 each." - Carla Vianna
"A Korean gastropub named for the chef’s grandmother that draws directly on family traditions: garden-grown Korean squash, perilla leaves, and skinny cucumbers inform many dishes, and kimchi and fermentation techniques taught by the grandmother remain central to the menu, reflecting an intent to celebrate and elevate Korean flavors." - Patty Diez
"Funding for this restaurant was raised by its chef/owner through multiple methods, with varying degrees of success." - Amanda Kludt
"Another New York restaurant from chef Esther Choi that was funded through multiple channels with varying results; Choi highlights how challenging it can be to 'go back to the well' for additional capital as expenses rise during the opening and operating process." - Amanda Kludt
