New Image Brewing Company - Arvada

From the outside, it’s not exactly inviting. More like a bar in the witness protection program—low profile, easy to miss, not begging you to step inside. But do, and you’ll find more than the exterior suggests. The fries are the star—greasy, golden, and plentiful for the price. They showed up with ketchup packets, which felt underwhelming for a basket meant for sharing. We tried the “secret sauce,” didn’t love it, and honestly would’ve rather just had the option for ranch—even at the $0.75 upcharge. If you’re a sauce-loving kind of person, the rations may disappoint. Maybe that’s the trade-off: the fries are such a good deal because the portions go big while the sauces stay small. Beer prices lean steep—like ballpark steep—and with a 6% cost-of-living fee tacked onto every check, you’d hope for glasses topped with beer, not foam. Still, their move from a back street to the main drag was smart, and the overall vibe benefits from it. Best advice: time your visit for the busy hours, when the place is fully staffed and the energy is up. That’s when it shifts from “just another bar” to something closer to a community spot. For the gluten-free crowd: the quiet win is the beer. Every pour is gluten-reduced—less than 20 parts per million. Many GF folks (even some celiacs) can tolerate that, though it’s always best to check with your server and know your limits. This isn’t a polished package yet, but there’s hope here. The fries alone are worth it, the new location feels like progress, and with a little fine-tuning, this bar could move from hiding in plain sight to standing proudly on Main Street.

Love this place! Came here to celebrate two birthdays and got some BOMB ice cream sandwiches! I got the West Coast burger and it was perfect! The spiced cider was the PERFECT fall warm day drink! I also tried a bite of the Arty's Chicken Sandwich and that was also amazing! I love the Arty's sauce for fries - excellent replacement for ranch ;) I visited Denver for a weekend but will make sure to come back next time I am in town!!! Apologies for the pictures couldn't resist #iatefirst😜

Had the mimi a vegan burger, it was so delicious!! I did try the regular wagyu burger as well, equally delicious! Service was good, the place had plenty of seating offering some outdoor spots. Not much to offer in the way of cider, but no deduction of stars for that.

Price is really becoming an issue here. 8 or 9 for a pint was already higher than average for the area, but now it's 9 and 10, and you want $9 for a 12 oz can poured into a glass? Still good beer and food but wow. Still love the burgers but, $16 before you add fries is a lot. Would love to come more but this is getting out of hand, AND you add a service charge that is posted on the digital menu in grayed out lettering that is clearly designed to be easy to miss. Probably only going to be able to come at happy hour now, which is a rare option for a person who works til 4 or 5.

I was pleasantly surprised over how much we enjoyed the new food! From the house made focaccia, cucumber salad with black garlic molasses, to the pork chop, and lobster ravioli, everything was incredible! Desserts were great too. Staff was friendly, efficient and I like that the atmosphere isn’t stuffy. The prices are fantastic for the quality and portions. Can’t wait to go back and try Fall menu.

I’ve been a long time New Image fan and loved their old location on Yukon St. There is just something off about their new location on Olde Wadsworth. The taplist is smaller than when at the old location and both times I’ve been they don’t have a great range of beer types like they used to. Service is worse at the new location…not sure why, maybe just newer staff since I don’t recognize any holdover bartenders from the previous location. The Arty’s food menu is really good so I’ll give them props for the food. They need to figure out the taproom feel and setup though. Need more beers on tap like the old location and keep pushing for a more attentive wait staff. To be honest, I wish they had not moved. The old spot was larger and had a better ambience inside.

I loved this place at the old location. New location seems more “corporate” and standard restaurant feel. Big turn-off was waitress was ready to close about, did not provide itemized bill and did not disclose the 6% “cost of living” charge automatically added. Given QR codes are used for menus I thought this disingenuous!!!! I ordered food/drinks clearly priced. Please make it clear what extras are on my bill!!!!!!

Our group tried many dishes off the menu: bread and butter, gnocchi, duck liver, kids chicken fingers, chicken sausage, pork chop, and the mushroom spaghetti. Of those dishes these were the winners: Bread and butter Spaghetti Pork chop The kids did not like the chicken tenders. While we enjoyed trying something new, we left feeling like the appetizers mostly missed the mark and the menu was largely overpriced. I understand that some menu items will be higher cost because of the farm to market sourcing and the need to compensate staff well. Some things I can’t reconcile are $9 bread, $5 for a small glass of kids milk, and $15 for a glass of wine (at a brewery). Our service was exceptional and you can tell the staff is excited and passionate about their food. We were the first ones to try the duck liver and the kitchen gave us a free round for our feedback. After our meal, I’d give a 3.5 to the food and 4.5 for service. The new menu has a lot of potential and I’d be curious to see how it evolves over time.

Had the mimi a vegan burger, it was so delicious!! I did try the regular wagyu burger as well, equally delicious! Service was good, the place had plenty of seating offering some outdoor spots. Not much to offer in the way of cider, but no deduction of stars for that.

New Image in Olde Town Arvada moved over onto Old Wadsworth. We went in to check out the new space. The art is fun and reflects their can art. New Image is crafting the beverages and Arty's is making the food. I got a Baby Barista - Mocha, a can pour. My husband got East Coast Transplant, always a good choice. We ordered some snacks consisting of the jalapeno poppers, a side of fries and a cookie. We shared with our friends who came with us. The poppers were tasty but the breading fell off as we ate them, the jam that came with them was a little to thick to be dippable, but it was good all the same. The fries were seasoned nice, I wish they had been crispier. My husband liked the cookie which was chocolate chip with a light sprinkle of salt. The new space is a short walk from the parking deck. The staff is welcoming and talked us through our choices. Overall great visit and as usual with New Image, I will be back.

Staff is friendly. Got the Wednesday burger deal. Great value but holy salt. Beers are great just wish they were cheaper or larger pours, especially for the lagers

THIS. The new location is everything! The $10 Wednesday Burger and Beer Special is everything! The fact that they have cocktails and wine is everything! I am so excited about this new location, can you tell? It's cozy, the staff is friendly, and I am so excited it's finally open!

Our server was super friendly with a healthy dose of humor. She took care of us quickly and the cocktails and food were both great! We actually didn't try the beer and the outdoor seating is comfortable enough and not real fancy (picnic tables and view was the alleyway) but the service and food made for a great experience.

Very impressive follow-up from the manager. I returned and found the bar tender to be friendly and the beer enjoyable.

Amazing beer, great bar food and good service. Prices were reasonable. Parking can be a challenge however. The standout brew was the Baby Barista: an Affogato Stout with toasted coconut and coffee from Mountain Dweller at 6.5% ABV. Lots of layers of flavor from the malt, coconut and coffee. Food wise the star was the chicken taco trio. Great street style tacos on corn tortillas with pico de gallo, citrus crema, cotija cheese, and cilantro. Super flavorful and paired well with the beer.

Ok this place...wish we had more time to stay there! We were in want of an icy beverage and found New Image Brewing nearby. Not being from the area, we did not know they also housed an AMAZING farm-to-table restaurant! I tried their Vermont Pale Ale because I love IPAs and it shares its name with my husband. Needless to say, I enjoyed it so much that we bought a six-pack to take home. We were short on time and had not planned on eating, but the menu looked stellar so we opted for the bread plate. No idea how they prepare it, but it's probably the best bread I've ever had?! Mind blown! I'm not even a bread person. It was light and porous, yet heartily full of flavor with a hint of some sweet glaze to it. Seemed sinful to butter it but we did. No regrets. When has bread ever deserved an entire paragraph? Now. This bread does. And who takes pictures of their bread? Apparently I do now. We were surprised to also receive a sample from the kitchen - a delightful pear + fennel + walnut concoction that I hope makes its way to the menu. Last but not least, I'm sorry I don't remember the name of our server, but he was wonderfully kind, funny, and very down to earth. All in all a very enjoyable experience and we will be back very soon!

Are you a foodie? Are you a beer connoisseur? We'll look no further cause you're in for a treat!!! Let's start with food. This is a five star cuisine in a relaxing brewery setting. They serve farm to table cuisine that leaves your tastebuds wanting more. Now onto the beer. I'm a beer snob especially when it comes to IPAs. I've been to more breweries than I'd care to mention. My palate is hazy dank double and triples. They nailed it! We tried several that were incredibly good. Don't worry if you're not an IPA fan as they have other delicious types of beer too. We loved this place so much, we went twice in one week. Whenever I visit Denver again, this will be the first place I hit! PS: you must try their dessert. I'm not a sweet fan but I loved it!

Fun vibe. Delicious hazy IPA beer. Juicy Wagyu beef burgers. Our server, Hannah, was super friendly, helpful and attentive. Great little place.

Transplant me here. New Image Brewing is a new favorite! A few weeks ago, we stopped in for a Friday unwind, cheers to the freaken weekend beer. We'd heard about this spot for awhile and finally thought, today is the day. *Spoiler Alert: We were SHOOK by how good the beer was.* This brewery is really chill with industrial style vibes, a laid back enjoy the place - there's no rush staff and some of the best hazy IPAs we've had in Denver. Trust me, I know that's a statement so I'll say it again with Dr. Evil hand quotes so it stands out... " " New Image has some of the best hazy IPAs in Denver. Period. " " We had the Phanny Pack, Coriolis Effect, East Coast Transplant and Premium Pilsner. They were all crisp, smooth and refreshing. There's one that has even become our new household favorite and that I'd proudly recommend to anyone. If you go, get a draft of the East Coast Transplant. It's a true Vermont style DIPA that'll transport you to an East Coast meadow of beer bliss!

10 stars out of 5! My boyfriend and I love this brewery--on our typical days off we have the privilege of running into Katie & Eric--but we have no doubt service is great all week round. We've been visiting their weekend pop-up on 5612 Olde Wadsworth. This location is awesome as expected! Definitely pay a visit

I've never left a review before but the service here was incredible and had me pulling up Yelp immediately. Eric was our bartender/waiter. I asked for a lime for the mexican lager and he went for a hike and came back with one for me! The food is fantastic. I got the corned beef burger and everything was from scratch. The meat was thick and the sauce was great. The fries were the perfect amount of crispy and seasoned well. Their take on ranch was great too. We sat outside and nothing beats old towne arvada people watching. We'll definitely be back!

So happy New Image opened a location in Arvada! Walked here after watching a movie at the Harkins Theater nearby, taking time for myself. Got a beer and burger (specifically their Spicy BBQ Burger) impressed by the quality of food. The bartender was fantastic, socializing with all the customers and staying on top of their beverage needs. Lively vibes with a decent amount of seating. I didn't get to explore the whole brewery, because apparently there's a backyard. Need to try their daily specials next time!

New Image is a brewery located in the awesome Olde Town Arvada neighborhood where you can find cool bars and restaurants without the craziness that can be experienced in Downtown Denver. Sometimes, you just want a beer or two without getting too wild, you know? Food/Drinks: I thought the food and beers we got here were average. Nothing to write home about but definitely not anything to complain about either. I was a bit disappointed that they didn't have a good sour beer selection. They do have some very strong beers though! Cocktails were decent. Atmosphere: I was not a big fan of the atmosphere here. Like mentioned before, it isn't a party bar but it was very, very loud including crying babies, kids running around everywhere, and adults yelling due to the previously mentioned loud noises. Service: The service was alright. Our waiter came very seldomly and we had to ask a few times to get our check to leave.

I think new image might be my favorite brewery in Denver. I know that's a bold statement but I've been there 5-6 times and every time has been awesome. They have an incredible beer selection on draft and also to go. I had the triple dry hopped coriolis first and my fiance had the pumpkin affogato and both were really good. I also had a bloody mary which was dill pickle flavored and delicious. We ate and split a double cheeseburger and it was good. Green chili fries appetizer are both good.

I wasn't impressed with its new location. They only had 8 taps, and were out of many of the drinks on the menu. Fries cost an extra $4, bacon was $3 and a sauce was .75 extra. I didn't order them, but it just felt petty having so many extras a-la-carte. We were served the food without napkins or sauce, and had to ask for them to be brought separately (which took a while). With so many good businesses in Olde Town, this place needs to stand out. I will likely visit other restaurants in the future.

The beer was pretty tasty and the interior is well decorated. My food was a little bland, but not terrible. I'd give them another shot though.

Beers were good but the Arty's American Wit Burger was one of the best burgers I have had in quite a while.

Went on 10/14/23. First time back to this brewery in 7 years. Have had numerous of their beers over the years though. They are a full restaurant too. Did not try any but it looks good. Bartenders are very friendly and attentive. Decent size patio. Lots of tables inside. (Not the most comfortable chairs though). We tried the mango guava sour, Grisette and fresh hop. All beers had really good flavor. They do have a lot of IPAs on tap though. They have some other stuff but mostly IPAs. Fun area. Atmosphere is exciting. Cheers!

Really good beer. But, this is Colorado so this was expected. The menu was small but I can recommend the lamb burger which I thought I would not like. I was wrong. We also had the fajita chicken wrap which was very good. It hard for a chicken wrap to be excellent but I would never review any chicken wrap as excellent. Usually they run from "nice try" to "ok". The star of the show is the oyster mushroom appetizer. People who don't like mushrooms need to try them. The mushrooms are raised in Colorado and will remain on the menu as the food options transition to a farm to table them. The mushrooms alone will help me make the 40 minute drive back to New Image from Parker, Service was excellent. There when you needed them. A peaceful distance when you didn't. Casually attentive and very personable. New Image Brewing has in industrial vibe. As it should be. Perfect.

Garbage beer and garbage space. The food was the absolute worst food I've ever eaten. The burgers are shitttty and so is Madison the server. She was so ill tempered and didn't know a thing about any of the beers. It was pathetic what a sad excuse of a brewery

Went for the first time in a while recently and was really disappointed. The food menu is completely different and the new food was just okay. I had the falafel burger and it was insanely salty. The fries were also really bad - very soggy. I was bummed because I LOVED their old fries. They also really slimmed down their beer menu, which was disappointing. Just overall not a place I'd suggest anymore. It's really too bad because it used to be one of my favorite spots.

Such a fun and friendly staff with amazing drinks and food for a cherry on top! I got to try a few of their beers - a Czech dark larger, one of their specialty IPAs, and a stout - each of which was an innovative representation of the style. I also got a couple of cocktails, a burger and the chorizo queso fries which were amazing! I look forward to trying to recreate them when I go back home. If you're in Arvada or a nearby town this is definitely worth a visit.

Visited this place a little less than a month ago. Pictures of outdoor seating and inside was not what I had expected which was unfortunate. However, the servers were very nice and gave good recommendations. My friends and I tried a few different beers that were on tap all very sour, but did have a few good cocktails. Would recommend just to try something different or start your evening out at

Great food, great beer, great service! Lots of fun merch like tees, hats, beer glasses, beer to-go! Our server was super nice and attentive. Everyone loved their food. Fries are perfectly crispy and hot.

Great beer, good eats. My boyfriend and I stopped by New Image for a date night on a Friday. Because they're spacing the tables for COVID purposes, we had to wait about 15 minutes to be seated (no surprise on a Friday - you can apparently make reservations if you don't want to wait!). We were seated in the back tent which was thankfully very nicely heated b/c it was freezing outside. Our waitress was fairly quick to ask us about drinks, and we ordered the coffee Stout and the pecan porter - true dessert beers and delicious! Unfortunately our service was pretty slow when it came to ordering our food. Our waitress did not make her way to our table for a long while after we had our drinks. But when she did come back and grab our order, I got the torta and my boyfriend got a burger. We were both satisfied with our food and drinks, just wish the service had been a bit better! Did not dampen our experience too much though b/c I would definitely come back for some more great beer in the future!

Great service and a comfy dining area. Specials most days except sat and sun. The Smash burger was delicious and very filling. We ordered the pale ale as it was very similar to a Blue Moon which was also tasty. Our only disappointment is that they ran out of Mac and Cheese.

Great bar food, including meats sourced from good local farms. The smash burger and mushrooms were both good. Beer selection is good, too.

We needed a place to have lunch while we were in town and New Image didn't disappoint!! Great variety of their own beers, the 3.2 IPA was yummy!! The food was also amazing. We had the lamb burger and falafel burger.

If you're looking for crazy good IPAs, fantastic food and phenomenal service, this is the right spot for you! Out of all of the breweries I've been to in the Denver area, this one was by far the best and we will be back the next time we're in town!

Such a great place, and surprisingly uncrowded on a Sunday afternoon! Friendly, helpful staff, yummy grub and great beer! And a chill outdoor shaded patio area. Check it out!

This place is pretty dang good! Parking is a pain around there sometimes especially weekends so you may end up in the neighborhood near by. Service was pretty quick and Shawnee was really nice and gave some great beer recommendations. :) It was very busy but really has a fun atmosphere inside and I really like the vibe. Prices were decent as well unlike some of the overpriced RiNo breweries haha. It definitely had a small town/friendly feeling about it. I didn't expect them to have as good of food as they do too, that was a pleasant surprise! I had three different unique beers and loved all three.

Honestly, my biggest complaint about coming here would be that everybody else likes to visit as well. The beer is consistently very good, and they always have fun and cool offerings. As a fan of sours, I'm seldom disappointed by the choices I get to make. This is a popular part of old town Arvada, so plan your parking search accordingly. Things I have enjoyed recently here include: dyad sour kombucha ale, high school diet, and moped. The patio out back is nice and big and dog friendly.

I have to say I used to live in Arvada in the very late 90's and through some of the 00's and there was not much in the way for craft breweries in this Denver suburb back then. Since I moved a number a years a go quite a few breweries have sprung up here. I have gone to most of them when going back to visit but New Image was one I haven't tried until recently. I had three of their beers in recent times and liked them pretty well! I had a Double IPA, the Eject Mindstream which was an IPA that definitely had a strong " chomp" to it's bite. On the more fruity side I also had the Passionfruit Mango Sour. Not a bad beer and at the time I had it I wasn't tired of having so many fruited sours so this was more of a novelty for me. Sometimes the fruited sours taste like I'm drinking Kool-Aid they are so sweet but this one had a nice balance. My favorite one out of the three however has to go to their Moped Wheat Witbier. That was a really enjoyable beer to have and had a good breadiness to it which is something I am always looking for with beers. I love that feature with these kinds of beers and it's always a highlight while drinking beer to experience that breadiness feature.

As we traveled to dinner, it was interesting to see the number of different breweries. After lunch, the group decided to come here. I'm not a beer drinker, so I ordered the smoked old fashioned. The burnt wood gave great aromatics to go along with the whiskey. It was a well made drink. Only negative I have is that it seemed like the needed more help as wait times were long.

I thought Coriolis Effect was the best hazy IPA out there. But Levels 1.1 was somehow even better. I'm not sure if New Image is aware of how good their beer is. It is absolutely world class. Cool place too but come on. The beer! Stick to what they're good at. The Italian pilsner is decent. But every sip reminds you that you could be drinking one of their just astonishing hazys instead.

Looooooooove this brewery! Not only are their beers top notch, but their food is pretty great too. We were in Arvada with our pup and wanted to check out some of the breweries and restaurants. We were super pumped that New Image had a super dog friendly patio. We were able to bring our pup around the back of the brewery and hang out at the picnic tables in the back. We appreciated the dog water bowls too. It's also a pretty child friendly space. One of the best parts of the brewery is, you guessed it, the beer selection. There are so many types of beers - sure to please all beer fans. I really enjoy picking out beers for a flight so I can check out everything that tickles my fancy. My favorite taster was the peach milkshake IPA. I also loved all of the colors in my flight - big fan. Just enough fruit to compliment the hops. Always fun to try lots of beers and then settle on one for a full pour. Definitely coming back soon!

Excellent beer selection... Is a wide array of IPA's...Good tunes and atmosphere! Will definitely return when in the hood.

Okay let me break down this review Atmosphere: 5 - amazing indoor and outdoor seating Food: 3.5 The lamb burger is really really good! the fries are average at best, side salad (that's 2 pieces of letter and a piece of cabbage) for $4 bucks extra - not worth it Beer: 4 - seriously super good beers, Service: 2 - This is just kind of an odd story. My husband and I each ordered a side salad (you can replace the fries for 4 bucks extra) - both of us, I didn't make this up. We get our dishes and we got fries instead salad... I asked our server about Them and in the rudest tone... she says "Huh... I don't remember hearing that, but, yea I guess if you want a side salad, I can get you that." It made us really uncomfortable, and it ruined a nice experience.

Yikes! I love the beer and the brand itself and Im a huge fan of the Wheat Ridge location but boy, CAN this place improve. We showed up and had multiple people on the wait staff ignore us (a party of 4 at the bar). Out if the 6-7 people working one of the waitresses finally came up and grabbed an empty glass from a previous patron but still didn't acknowledge us. So we waited around for a bit and finally one of the beertenders assisted us. We ordered our drinks and some nachos. The drinks came out fine. Waitress was not interested in anything but passing us the beers and being on her way. The nachos arrived completely cold and a different waitress, Helen, assisted us to get it fixed. She was the only one who actually smiled and gave us the time of day. Albeit that Arvada is the more established location of the two, the Arvada location can definitely benefit from learning a thing or two from Wheat Ridge.

These guys make great beer. It's true. If you like sours or IPAs, you will love this place. If you like hazy IPAs, they made this place for you. Their food menu has evolved over the years and at this moment in time is fantastic. They had multiple taco options, multiple fries covered in goop options and burgers/sandwiches. Totally dig. I asked my server what tacos I should choose and he did not steer me wrong with the carnitas. Delicious. Crispy, lightly pan fried, tortillas and the meat was so flavorful. And, the purple onions made for delish burps. This place can get crowded, so plan ahead, get there early if you have crew coming with or make a reservation.

I do not think they have enough staff for the restaurant to be open for business. We had a reservation, but there were no tables available. Over the next thirty minutes, we saw a challenging situation. There's no one seating patrons. Many in the restaurant were waiting a long time for food. After the long wait, we decided that by not seating us, they were doing us a favor. Hopefully they are able to staff up soon.

Such a great little brewery! We sat at the bar and Paige took care of us :) so many unique beers especially IPAs and Sours! Definitely will come back for food next time!

Their burgers are amazing! I love their golden ale beer (g-line). Staff is friendly. Will be back.

Decent food, good atmosphere, nice place to hang out. Beer is delightful definitely worth a try

New Image Brewing Company def delivers ALL the viiibes! ++ Rustic wood throughout? Check! ++ Bluegrass playing? Check! ++ Friendly beertenders? Check! ++ Local liquors for those that don't imbibe on beer? Check! ++ Patio space for your furry friend? Check! ++ Wide variety of merch? Check! ++ Edison lighting? Check! ++ Local art for sale? Check! ++ A kitchen?! Heck yeah! ...you get all that and more! My friend and I started our boozy Olde Town Arvada tour here and it def set the bar high! I sipped on the Pina Rita Dyad, a sour kombucha saison that had great tart notes. My brewery going companion opted for the Olde Town Regular, which was wonderfully full flavored and light. Both were great for a warm summer day. Not only do they offer a solid line-up of brews, but they feature some great liquors and a small selection of wine too! Their kitchen serves up a variety of tacos, nachos, and bowls too! Yum! My tummy is grumbling just thinking about it. Our beertender was incredibly friendly and gave us a great run down of the tap list. I absolutely adored the space. While we chose to sit at the bar, there was ample seating throughout and even a dog friendly patio out back! Yay! I can't wait to come back and check out more from New Image Brewing Company!

New Image Brewing (NIB) stands tall among Colorado's best craft brewers, getting better every year. I can only fault them for being across town from me. I've been twice since Covid, once in August, and just recently. Both visits told the same story, one of superlative suds, fantastic French fries, and the kind of sincere service you wish every place offered. Seating: They have festooned their back patio & parking lot with tables and covered much of the space with tents that allow free airflow. While this was nicer in August, we did just fine this week in 47 degree temps. Just remember to dress warmly for the wind! Beer: NIB excels with New England Style IPAs, innovative pastry stouts, and creative sours. Some of these can exceed 10% abv. Fortunately, they offer 4oz pours so we can try more than one. Their IPAs consistently nail the soft mouthfeel NEIPAs are known for, but never miss the mark or go over the top with hoppy goodness. Food: The menu offers tacos, wings, nachos, and tortas that look anything but ordinary. We split the chorizo queso fries yesterday and could not have been happier. In fact, these may have been the most satisfying fries I've ever had! Service: Everyone we spoke to shared enthusiasm for and strong knowledge of NIB's brews, in addition to being super friendly and helpful. Here's a shout out to Simon, who went out of his way to show us a good time. Downsides? No kids, no dogs for the time being, but this makes perfect sense during a pandemic. Everything else rates five stars.

Our experience at New Image was supremo. Our waiter, Rachel, was knowledgeable and super friendly! We ordered the cheeseburger and the veggie burger and both were delicious!! I got the Coriolis Effect an the Can you Milke an Oat, beers and YUM. We will definitely be back!