Renowned for white pepper crab, also serves chili crab























"I ate somewhere called No Signboard Seafood, where you picked your protein while it was alive. I can still taste the stingingly spicy salt-and-pepper crab."
"Started in the 1970s, No Signboard Seafood is renowned for its white pepper crab and also serves other seafood dishes like chilli crab and Hokkien-style steamed fish. It has grown into a publicly listed company with multiple outlets." - Kenneth Goh
"He recalls fondly: “I had my first chilli crab with Rishi Naleendra (of Cheek By Jowl) at No Signboard Seafood when he first came to Singapore too and I also enjoy eating the dish with my wife, who is a Singaporean.”" - Kenneth Goh
"If you want to get some locals riled up, ask them where you can find the best chili crab on the island (without a doubt it’s No Signboard Seafood in Geylang)."
"En route to Araminta’s snazzy bachelorette party on Samsara Island, a gaggle of 20 socialites engage in raucous conversation. One of the snippets that Rachel overhears is “Nonsense lah! No Signboard Seafood still has the best chilli crab…" - Kenneth Goh