NOT SO GENERAL
Permanently Closed

NOT SO GENERAL

Permanently Closed

Collectible furniture, lighting, and object design by global talent

global design
mid-century furniture
art gallery
cutting-edge art
by appointment only
contemporary design
NOT SO GENERAL by null
3.0 (2)
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Rated 3.0 stars by 2 reviewers
NOT SO GENERAL by
NOT SO GENERAL by null
NOT SO GENERAL by null
NOT SO GENERAL by null
NOT SO GENERAL by null
NOT SO GENERAL by null
NOT SO GENERAL by null

Information

5029 W Jefferson Blvd Ste A, Los Angeles, CA 90016 Get directions

Information

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5029 W Jefferson Blvd Ste A, Los Angeles, CA 90016 Get directions

+1 323 344 2216

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Last updated

Jan 28, 2026

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"Not So General's aesthetic and story are equally compelling: The showroom and gallery hosts some of the most gorgeous global design, from mid-century furniture to photography to cutting-edge artistic accessories sourced from talented designers across the US and beyond. It's owner Paul Davidge has a keen eye for talent, and a devoted passion for art and design. A London native and finance attorney, he founded NSG in 2016 after years of remodeling properties and diving into the world of aesthetics. The space is a vibrant, impeccably-curated representation of his interests–and offers an exclusive LA home to numerous designers' wares. A must-see if you're in the area (be sure to make an appointment if you're wanting to stop by on a weekend). "

The West Hollywood & Hollywood Guide
NOT SO GENERAL