"Not So General's aesthetic and story are equally compelling: The showroom and gallery hosts some of the most gorgeous global design, from mid-century furniture to photography to cutting-edge artistic accessories sourced from talented designers across the US and beyond. It's owner Paul Davidge has a keen eye for talent, and a devoted passion for art and design. A London native and finance attorney, he founded NSG in 2016 after years of remodeling properties and diving into the world of aesthetics. The space is a vibrant, impeccably-curated representation of his interests–and offers an exclusive LA home to numerous designers' wares. A must-see if you're in the area (be sure to make an appointment if you're wanting to stop by on a weekend). "