Nowon East Village
Korean restaurant · East Village ·
Korean-American plates with hip hop influences; legendary burger
Korean-American plates with hip hop influences; legendary burger
"Across the city, Nowon serves nacho-like chopped cheese rice cakes, transforming tteok into a playful, hybrid snack inspired by New York comfort food." - Bettina Makalintal
"As Sam Stone writes in Bon Appétit, smash burgers as a forward-thinking trend began in earnest in 2019 with chef Jae Lee’s New York Korean American pop-up that would morph into the restaurant. Photographs from that era were described as "positively gargantuan — such height!" and even prompted the question, "Is that something resembling a quarter-inch thickness per patty?" — an observation used to contrast those earlier, taller patties with the much thinner present-day smash burger." - Jaya Saxena
"“If you need 95 minutes of pure joy right now, watch Good Burger. Kenan & Kel are in their comedic prime, Carmen Electra’s stunt double shows promise, and the slapstick sound effects elevate the film from ‘poorly-acted suburban adventure’ to a nostalgic ’90s treasure. But I have to admit that none of the food in this film about two competing fast-food joints seems evenly remotely edible - except for Ed’s secret sauce, which I’ve wanted to try since I was eight years old. It looks a lot like the kimchi mayo on Nowon’s elusive double cheeseburger, which is now readily available for delivery and takeout online. If you want to get one for your own Good Burger screening, I recommend springing for two - that way you won’t have to spend 90 minutes of the film regretting how quickly you ate the first one.” -ND" - hannah albertine, nikko duren, bryan kim, hillary reinsberg, arden shore
"Kimchi mayo is a cheat code that guarantees success. Nowon understands this, and they lather this sauce onto a juicy, charred double cheeseburger made with dry-aged steak. Order the burger for pickup or delivery from this East Village Korean spot, and add honey butter tater tots or chopped cheese rice cakes as a side." - team infatuation
"It’s been about a year since weed has been legalized in NYC, and we were hoping we’d see weed kale chips and lemonades on the shelves already. But like the stoners they are, the government’s been slow to make that happen. Tonight, however, Nowon and Drip Lab are doing a special 4/20 dinner collab with weed-infused Korean food and donuts (yes, they will get you high) and CBD cocktails (in case you get too high). Make your reservations for Highly Recommended Dinner Party here." - neha talreja
