Old Heidelberg Bakery

Employees were friendly, helpful and chatty but alas, I wasn’t a fan of the baked goods I bought. Their pretzels don’t look or taste like German pretzels and I was so disappointed. Dry, flavorless and not salty at all. Strange shape and texture as well. The bread is supposed to be like a pumpernickel but isn’t dark brown and has a plethora of rye seeds. Wasn’t a fan of how it tasted and I grew up eating German bread regularly. Was too dense and hearty. Probably won’t try the bakery again but did enjoy meeting the employees and chatting with them about northeast food we grew up with.

10/11/25: stopped in again to pick up their fantastic white bread but we could not leave with just that. This trip we bought their merengue (heavenly!), my go-to is the almond horn (damn, its good), and this time we tried a cream wafer (drool). Love this place! **UPDATE: 2/8/25** I noticed a couple of my pictures were removed ... by Google?? According to the bakery signage, hours are Tue - Sat, 8:30 am to 3 pm NOT 9:30 am - 4pm as Google shows them to be. 2/1/25: Short version - wow, what a treasure find. It's larger than it looks, and inside you will find friendly service, all manner of grocery items, pastries, breads, t-shirts, and so much more. Long version - Old Heidelberg has been on my "I wanna go there!" list for so long but we never seem to be in the area when it's open. Well, this particular Saturday morning I decided to find a breakfast spot nearby so we could pop into the German bakery for dessert. :-) First off, the parking lot is large. Granted, we were there fairly early so maybe it gets busier and more full, but we had no trouble finding a parking space. Second, be ready for a blast of lovely scents upon walking through the door. I had no idea the trove of goodies would be so profound. Who doesn't love the smell of fresh bread? Oh my. Their cases were full of a variety of pastries, they had a fairly sufficient selection of meats (sausages mostly). Unfortunately, my eyes were trained on the sweet stuff so I failed to get a pic of the meat case. Well, there was an older lady in front of the case, too, speaking German to the woman behind the counter. Honestly, I wanted to stay and listen but thought that would be rude. Does it count as eaves dropping if you don't understand a word being spoken? ;-) The other section of the Old Heidelberg was packed full of grocery items. I saw jams, jellies, cookies, wafers, and so much more. Of course, most of it was in German, but that just added to the wonder of being in the store. In hindsight, we should have purchased some of the jam/jelly to go with the bread we bought. Aw well, next visit. The bread! OMG, laugh all you want, but honestly, the white bread we purchased is so light and fluffy it practically floated into our hands. Alone, or toasted with butter, oh my, it is divine. We just bought it yesterday and between the two of us, it's halfway gone. We should have bought another loaf. Despite full bellies from just having eaten breakfast elsewhere, there was no humanly way possible for us not to leave with just the white bread. So, we picked up the following: a small bag of three day-old pastries (two apple, one cherry); a bag of day-old almond roll; an almond horn; and finally some salty caramel wafers. I don't care they were a day old, I was raised on leftovers, and the Old Heidelberg's day old items are still better than other bakeries' fresh items. If their day-old items are that good, imagine them fresh. Oh me, oh my. Similar to the bread, the Danishes were light, airy, and so flaky, smothered in the fruit. The almond roll. Oh man, the smell alone makes my knees weak. One word: fan-damn-tastic! The almond horn? I was expecting it to be more akin to a shortbread cookie. That is, dry & crumbly. It was nowhere close. It was soft, doughy, with the added crunch from the slivered almonds on top. If you have not visited the Old Heidelberg Bakery, well, ladies & gents, YOU ARE MISSING OUT. I urge you to pop in and give them a try. I know we will be back. Again, and again, and again. There are so many items we did not buy, we must return to try them all. That's a promise.

This is the best German Bakery in Phoenix! Everything is fresh and wonderfully made with tradition and care. Love the brochen, pretzels, corse rye bread, pastries and other store items such as pastas, condiments, pickles, sausage, and a huge variety of chocolates. A must stop for holiday goodies as well!

Beautiful store with delicious things inside. The smell always reminds me of my Mother, Gertrude. My Mom and I have been frequenting this store since I was a little girl, as well as the sausage company. Good memories.

The best German bakery in the valley. Love their baked goods and selection of authentic German goods. Family owned and not mass produced baked goods but high quality. Recommend going early as things can sell out.

Fresh pretzels and sausage and mustard was a hit on Christmas fantastic vendor

I've been shopping here, since the early 70s. My mom would get all her bread and magazines here. I continue that tradition by me and my three grown daughters still driving from Chandler and Mesa to get the best bread in the state.

German baked goods from bakers that speak German. This little treasure of a bakery has been family owned and ran for over 50 years. Always greeted with smiles whether speaking English or German. Even if you have never German baked goods give this place a try. If you want some of the much sought after Bavarian pretzels, make sure you get there early.

Very friendly service and very knowledgeable. The Barn bread was fantastic! Highly recommend!

Dark Rye - YES PLEASE. I can eat a whole loaf in 2 days I dont do carbs so when I do this is where i stock up on my worth it carbs. Besides the bread, anything with cheese in it is delish! Sure, you like fruit suff, apples, cherries, yes they have sweets with that too. Im just a sweet cheese girl! If you have your kiddo with you getting them one of the fun marzipans is a must!. The pretzel sticks are great i have to buy enough to have at home because usually 2 disappear during the car ride. So consider that when making your purchase. FYI they are great with soups and stews instead of bread or a roll. The gals are fantasticastic!! The only negative thing is the pricing, higher prices b/c its a small local business so their costs are higher. With that said I still spend the higher $$ to support this place. LOVE IT!!!

We were there late one evening just to get crêpes, and they were really good, and we also got excellent service. I highly recommend this little place.

I finally got to this bakery myself. My oh my!! I got the strudels again, cheese danish which was huge, pretzel "horn" and rye bread. It's was all truly the best I have had in a long time. The two women were both very pleasant.

Bakery with banking hours! Utter nonsense if I ever saw one. Hours are 9:30 to 5:30 closed Sunday and Monday. I came on Saturday afternoon and there was zero bread and no pastries at all. What this really means is that if you want some German freshly baked bread and you are a working 8-5, you might have one chance per week on Saturday morning and that's it. I asked owner when will they have more baked goods in the afternoon and she said if she knew answer to that question she would be better off playing lottery. Terrible attitude. So since they do not have baked goods, they do have lots of German specialty stuff. Soups in a bag, jams jelly chocolate and cookies. Pretty much everything you can find online but marked up. So if you want to shop for specialty items that you are not aware exist this just might be the place....and forget about the baked goods!

Long line is a good sign. Once I entered inside, the whole place smells like freshly made breads. Yes, they just made those breads and pastries. I planned to get my go-to cheese danish. Fortunately the person behind me told me that they have the best pretzel croissant. So I ordered both and they are so delicious. Cheese danish here is not the same like other places. It is not too sweet and I could taste a bit savory of the cheese. Pretzel croissant is so so good. It is not hard like other places and I could not stop enjoying it.

What a great German bakery. We had a danish for breakfast that was enormous, two of us shared one. We picked up an apple strudel for dessert later and it was flaky and delicious. We enjoyed the fresh pretzels too. They have a wide variety of German groceries, including spaetzle noodles, which I'm too lazy to make from scratch. If you need to pick up a few German items, they have the basics. I stocked up on German mustard and a few other things I can't find in the grocery store regularly.

My son in law brought me some pumpernickel bread to me and loved it. There are only a few places that make pumpernickel bread like in Germany. It was like a rye bread and they sliced it thin. My dad used to make it from an old Prussian family recipe and it wasn't the same. I didn't want it sliced, but maybe he didn't know. Next time in Phoenix I will stop by the store on Indian School Road and get another loaf unsliced.

Was my first time visiting - staff mot Welcoming asked a few questions as I was Looking for specific items and I felt Like new walk in business was no big deal. As a result I won't return - bakery items were just ok def not worth the drive I made.

Best of the best of the best! I've been shopping here for years and can't believe I never wrote a review! This store makes me feel like I'm back in Germany every time I'm there. They have wonderful bread and pastries that are always fresh and delicious and a cute little shop where you can buy German food. It's extra special during the holidays! They have so many Christmas items and I use them for stocking stuffers every year. But don't just go at Christmas time. They're wonderful all year!

Been going here for decades. The food is always good. The best rye bread in the valley and the closest pretzels from Philly I can think of. Highly recommend for authentic German food and treats.

Amazing place Some of the best bread in the Phoenix area If you're looking to making French toast make sure to grab there challah bread !!

Love this hidden gem:) Homemade pretzels, rolls, fruit strudels and a killer chocolate dipped coconut macaroon. They also have a small grocery section with very unique imported treasures in addition to, of course, German meats. What a find. The pretzels were amazing and all pastries were fabulous. I really want to find an occasion to buy the large strudels:) Perhaps a birthday gift or heat and serve dessert for a special occasion, with vanilla bean ice cream on the side!!! The pretzels are best eaten the day of purchase because the quickly harden up ( they are still delicious when the are harder texture, but best when freshly purchased ). We will be back very soon. I am sure this will be a weekly addition to our travels. I will be sure to add photos after our next visit! They are closed on Sunday and Monday.

After moving to Phoenix area a couple years ago, I longed for the good Germany pastry that I enjoyed when living in Europe for many years. I am retired Military and Gov't contractor and traveled to several.placed. I happened to drive past Old Heidelberg German Bakery yesterday and stopped just as they were closing. They unlocked the door allowing me in. The selection was almost gone, but still had "Bear claws and cheese filled" pastries left Oh what a treat. I got home, made my German coffee, and had a piece of my selections. I closed my eyes and thought I was back in Germany. If you want a true taste of really good German pastry, this is the place to go.

One word......YUM!! Everything is amazing and yummy!! It's worth the tripto to visit this German bakery!

I don't live close to Old Heidelberg so I'd forgotten what a little gem it is. On my recent visit I picked up some pretzel horns that were fantastic! The bakery also has bread and pastries that look amazing. My favorite thing to do is peruse the small market of imported goods. My family goes crazy over Haribo candy which they have a vast collection of. The market also has a lot of chocolate, licorice, and grocery items such as späetzle, sausages, etc. My most coveted purchase was a jar of delectable sour cherry jam. It just doesn't taste like anything you can buy here in the states. I need to head back to Old Heidelberg this month, as I heard they might be getting special Christmas items in. It's a small place but there are treasures to be found!

We love making a trip here for the rye bread. I can't serve ham without it. Reminds me of the bread my Grammie made for us. We bought pretzels this visit as well but haven't tried them. The turnovers are delicious as well. If you're in the neighborhood stop by - you won't be disappointed.

This place is authentic & amazing! Do yourself a favor and give it a try. So happy I found it!

Ambience is so sweet and kind. I drove from chandler which is about 30minutes to pickup an apple strudel and cherry strudel made fresh. They have a good grocery selection of German foods and condiments. I'll be back for more. Especially a stollen and another strudel.

First & LAST time here. Staff was very nice and friendly but the bakery items were not worth the money. The breads, rolls and pretzels are not good. All these items were dry and if you toast any of it, you can break a tooth. It doesn't warm up and get toasted, it gets dry and hard. This was very disappointing, dipping into my coffee didn't soften it up either.

Love coming here and getting my German groceries. Always friendly service and love being able to talk German- reminds me of home! Deli and Bakery items are fresh and tasty- always a hit in our house. Keep up the good work!

First time I've ever been and the pretzels were excellent. It's been years since I had one in Germany. Haven't tasted the rye yet. I would definitely go back.

I have been going to this bakery for 20+ years, its about the only bread i will eat on a regular basis - just a taste of home. They are always friendly and treat you like a family bakery at home would.

There is NOTHING like this place in the entire Phoenix area. It is the only place here I can get my authentic German bread. No other bread compares to it. There is no air in it, it does not fall apart, nice and crusty on the outside and soft in the inside. Artesian breads do not compare. I love their food, it's a true taste of home. The negative comments on this site, speak of pure ignorance. Perhaps some education about how bakeries work and small businesses in general. And, I love the ladies that run it.

Wonderful bakery, love the strudel, turnovers and pretzels. Google "delisted" them after they rejected 7 sales calls to buy ads. This from the owner operater of the business. This is a long time gem of our neighborhood and I would hate to see them harmed by a huge technology company.

Had a hankering for a cheese danish and a good pretzel. Also picked up a deliciously moist almond cookie with a chocolate glaze, pro choice. Old Heidelberg to the rescue!! The staff was super friendly too. Recommended 100%

The Staff was very knowledgeable and friendly. Ate the cookies on the way home, couldn't wait to try them. The rolls were crispy on the outside and soft on the inside. Just the way we like them. The mini strudel was perfect. We will be back.

I give this bakery a four for their pastries and bread. And ladies your customers are not against you. I have been coming there for about 10 years and the poor attitude is always the same unless I initiate a conversation, and then it will go pleasantly. The Niece is cold and abrupt; it's consistent & has never been any other way. VERY passive aggressive. Yes everything in the world sucks right now but greet your customers with appreciation, gratitude and a little bit of charm will go a long way. As opposed to leaning up against the counter staring them down with judgment before you even remember that they are a regular. Or even care. Get the chip off your shoulder because you just lost a customer of 10 years- it's just not worth it.

A hidden gem for foodies in AZ, Old Heidelberg has unique baked goods and meats you cannot get anywhere else. The coconut macaroons are dense and incredibly tasty. I picked up cooked brats which are shipped in weekly from Chicago. Now I am ready for football tomorrow.

We visited the Old Heidelberg German Bakery after moving my daughter into her GCU dorm. I was excited to stop in in hopes of finding some delicious German baked goods including my long loved Brötchen (rolls). The store isn't much to look at from the outside other than its glaring paint job. The single entry door at the corner with the heavy steal gauge security door is reminder of the type of neighborhood you're in. Once you walk in, you find an L -shaped counter with baked good to the right, meats straight ahead and the register at the L corner. Beyond the meat counter is a small deep area of German goods ranging from pickles (up to gallon jars!!), cake mixes, Spaetzle, pudding, chocolates, and so forth. They even have Spezi! The selection is actually quite good. I would surmise due to this being the only German store in Phoenix they are able to get away with the high prices on most of these goods. Smart German shoppers will visit places like Cost Plus Worldmarket for items such as red cabbage and sauerkraut for a more affordable prices. If you don't mind the wait, you can find some others online cheaper as well. There are some items you won't find easily elsewhere in the States so it's nice to have those here. Overall, this is a great place for a one-stop shopping experience for good authentic German items. The bakery section is pretty large with the meats being prepackaged items ranging from sausages, mostly, and some other meats. Deli isn't in the stores name so don't expect too much of that. The baked items are nice and the pastries we had were amazing. Sadly, the "Brötchen" seemed nothing more than Kaiser rolls. They were good but definitely not the real thing. I asked if they had Milch or Wasser Brötchen to which they said Wasser. So, I know they didn't give me Kaiser Rolls even though the Brötchen tasted more like Kaisers (and looked like them, too.) Interestingly enough, the owner was not into conversation and was even rude. When I asked if she was from Heidelberg, she said no but from a town nearby. When I told her that my cousins lived about 30 minutes away in Zwingenberg, she mumbled something and walked away. I was a bit surprised by her response. Her daughter wasn't as rude but was far from friendly as well. Maybe it's the neighborhood influence? I didn't notice if they were packing any heat. :) Overall, Old Heidelberg German Bakery is a good place to get some authentic German food and some nice pastries. If you aren't diehard for authentic Brötchen, then you'll like the bakery as well. Maybe it was an off day for both of the ladies in the store but if you avoid any conversation, you'll be fine, though a smile does go along way.

This bakery and market were a wonderful experience. The aroma of baked goods greats you upon entering. I'll be back again!

Best ever! A must stop at weekly wonderful homemade goods unique chocolates wonderful selection ladies are so sweet and kind and helpful I go out of my way to come here. Support local

Wow what a gem! I've been missing out for soooo long! Drove past the first time in 1997 and every time I pass this iconic bakery I always say to myself hmmmm looks good. Well, I'm no regular (yet) but I've been twice so far. Here's my impression. When you walk in the fresh baked goods are right on display. Prices are very reasonable and on my 1st visit I got 4 pretzel croissants to go. I planned on using them to make a sandwich. I had sunbutter and jam. It was so amazing! The pretzel glaze makes for a very satisfying crunch followed by the increadibly soft airy interior. 2 nd visit I got the pretzel croissants again and mini palm leaves. Those were basically a palmier cookie, a lightly glazed layered sugar cookie. For only 65¢ it was a no brainer. Those tasted amazing too and so fresh! For my croissant sandwich I had a simple ham with beer-n-brat mustard. The really spicy stuff. Phenomenal! Upon paying I FINALLY. noticed there's a separate room that has a lot more stuff to buy! Can't believe I didn't notice it the first time. I'll update after I see what's there. At a quick glance I saw some pre packaged goodies straight from Deutschland! Service is super friendly and if you want to practice your German they are fluent speakers and it seemed like half the customers were speaking the language. Really cool! Makes you feel like you're really in Germany, or at least that corner in Epcot!

I just left and go if you love German bakery items - pretzels and pastries and every kind of chocolate. Huge jars of pickles, sauerkraut and red cabbage. Bread - loaves and loaves iof goodness. It's a mess to get there today, but totally worth it. I lived in Germany and this is the real deal. 9:30am-3pm - they answer the phone so call.

So, this is the first time I have left a review...EVER. This afternoon I stopped at 3:04 ( a teeny bit late because of traffic ) and had the worst, most rude experience. The woman was turning off the lights but the door was still open. Store closes at 3. Regardless, door was open. I just wanted a bar of Marzipan and some wieners. She was storming around and told me to "hurry up",essentially yelling at the girl behind the counter to lock the door. Frohe Weihnachten you awful unfriendly woman.

I came here on the advice of a German friend. She said it had the best Brötchen lots of German foods. I went on a Thursday around noon. It's apparently been on the same location since 1969, but my dad, who grew up 3 streets away just off of Indian School, had no idea it was there. He may be a little oblivious. It was easy to find. The were no Brötchen, but we did get some apple Strudel. I thought the the dough part was very hard. My parents really liked it. I also got a cheese Danish. The dough part was good, but I didn't like the cheese filling. So overall some people really liked it and some didn't. We didn't get any pretzel rolls, unfortunately. As for the rest of the store, the shelves were nearly empty. The were some German foods, but there was nothing I needed, and the only thing my German friend requested wasn't stocked there that day. Overall, it's a long way from my parents' house. I'm not opposed to going back, but it is out of the way. If I'm in the area again, I might stop in to try the pretzel rolls.

The old Heidelberg Bakery is someplace people kept mentioning but it isn't anywhere near places we normally go. So, when we passed by earlier this week, I insisted we stop. The store is clean and well organized with shelves containing European delicacies. My husband immediately started salivating over the German sausages that he remembered growing up. The sausages were probably more carb friendly but the bakery case was calling my name --loudly! (Only to be polite to the friendly staff, mind you) I stopped drooling long enough to point to a beautiful plum tart. At $8 I felt it really needed to come home with me. By the time it was wrapped my husband suddenly noticed the éclairs. While these are not something I'm crazy about, this one changed my mind. It was probably the best I've ever tasted and he wasn't big on sharing. The plum tart was moist with ripe juicy plums artfully arranged across the top. It looked and tasted like something out of my grandmother's kitchen. In fact, since friends were commenting on how good home made cakes were, I let them continue to stuff their faces and neglected to tell them whose home this was really made in. We stopped by in the afternoon, so it didn't seem like there was a large variety but everything looked delicious. Plain or fancy, the goodies in this bakery are mouthwatering and probably calorie free if you eat them while standing up. Yum!

Freshly made Bavarian pretzels, everyday!!! Once they're sold, there are no more until the next day! The owners are so sweet, and offer to take custom orders on basically anything you're anticipating to buy in large quantities so that they don't sell out before you arrive! Some pastries are only made on certain days, and you can call ahead to ask them to hold a few for you if you don't think you'll get to the bakery until later in the day. Fantastic selection of imported German goods, including Haribo gummies, soda, spetzl, and Ritter chocolate!

Yup. Turns out those pretzel croissants are as good as everyone says they are. I purchased one just to see what the fuss was about. Took a bite off it when I got in the car, and finished it off so quickly I had to go back in to the store and purchase more! I also purchased a loaf of rye bread which was good, but not as good as those G*&da*m croissants. Call ahead and order the number you want to pick up the following day and they'll have your order set aside for you, because they only bake so many for the day and when they're gone, they're gone. I don't want you sending me frowney face emails because you went there and they were out.

Fantastic bakery! We love the pretzels and pastries. Always stop here on our way through town.

I can't believe I've lived in Phoenix for 5 years and only checked this place out the other day! The second you walk in the door, the smell is INCREDIBLE! The ladies working that day were SO nice and helpful and answered all the questions I had. I ended up purchasing two pretzel 'horns' and a loaf of the pumpernickel bread. One of the pretzel horns didn't even make it through the short drive home! Soooooo delicious! You can tell everything is fresh there and they really care about the quality of their products. Will be back very soon!

I have been wanting to stop in for over 5 years. I feel I've cheated myself out of 5 years of deliciousness. Generations of family bakers from Germany. The service was very friendly and prompt. So happy to see the groceries as well. We will return!!

I moved to AZ from Germany in 1995. Been a customer ever since. Love all their bread and deserts. Discover all the little things you miss from home in their little imported goods area. From Erdnuss Flips to Kartoffelknödel. As well as all the chocolate you can imagine. I always got myself the large pack of hanuta as a special treat. We moved to Tennessee in October and I can't find any German stores at all. Wish old Heidelberg would let you order online and ship too. I miss you!

Great bakery, everything is fresh. Used to live by it when growing up. Now I drive down from Prescott for the German cravings.

Very disappointed with my purchases on Friday. I have been coming here for quite a few years now. I ordered 24 rolls, a dozen pretzel crescents and loaf of rye for a family Christmas Eve party. The cost was $70.01. My mom bought the same things in Tucson from the German bakery for $33. Every year we have brotchen breads and cold cuts. The brotchen was weirdly stale like they forgot an ingredient or something. Ended up throwing away 18 rolls and not a single person finished their sandwich with brotchen. The rye was also stale but not as weird as the brotchen. The pretzel crescents were very good like always but didn't have enough for 22 people. Luckily I had brought some rye bread and rolls from Baked in Pinetop to cover every one. This bakery is a bit of a drive for me but I always stopped by when I m in the area. Hope this was just an off week for them but I'll give them another chance. Also all the reviews about them being rude and expensive are true but their breads usually made up for that.

Let me start by saying that the people working here are ALWAYS friendly! It's a relatively small shop but has a nice variety of items and no one bothers you if you choose to browse, read labels, slowly make your decisions, or just look at every little thing they have! I love and appreciate that! Once you have made your selections, you will be greeted at the registers with a smile and some friendly small talk. I've never left this bakery without at least three things that weren't originally on the list. Love it!

What can you say? Awesome veal sausage, pretzels and rye bread to start. The pretzels are fresh and VERY addictive. I bought a bag of pretzels to bring home to the kids and almost ate all of them on the way home. 6 Stars if they build a German Beer Hall next to the store. This is the next best thing to being in Germany.

What a great find! The ladies that were working were lovely and so helpful! This place has the best freshly baked Bavarian pretzels and other German baked goods. The sausages were on point as well. I will go​​ back there soon! PS - they sell the real Haribo gummy bears - not the kind you buy at Target - from Germany that doesn't​​ have the extra fake coloring in them. You can taste the difference. PSS - please open a Biergarten​ where Genos is located.

Lived in the area for 42 years...always passed by but never stopped...until today. The pretzel buns and bread are absolutely amazing....they have soft pretzels, which were sold out...not surprised there!!!! A very impressive selection of German cuisine and groceries. I am thrilled that we finally stopped in. The women behind the counter were friendly and knowledgeable about their products. We will definitely be back, again and again.

My coworker had been telling me about this place for months since we work about a block away, but I never got the chance to visit until this past week. O M G what have I been missing!? This bakery is authentically German and sells some amazingly delicious pastries. I seriously stopped caring about how many calories I was eating and ordered a strudel and danish just as my afternoon snack, and that was before even taking a bite! If the appearance was appetizing, the actual taste was out of this world. I brought an apple strudel home to my wife and now she can't wait to visit there in person. In addition to pastries, Old Heidelberg also carries sausages, pickles, an assortment of chocolates/candies and German newspapers (!!! Which I love as I'm trying to learn German). Stop by, speak with the friendly owners and get something awesome to eat!