Palazzo della Civiltà Italiana
Cultural landmark · EUR ·
Iconic Rationalist architecture, Fendi HQ, free gallery, cultural space
Iconic Rationalist architecture, Fendi HQ, free gallery, cultural space
"A must-see for me because its balance between heritage and reinvention reflects so much of how I see design." - Charlotte Davey
"An emblem of Rationalist architecture, its geometric lines and symmetrical arches add drama to any shot; accessibility is limited, but the exterior—especially the rear staircase—yields extraordinary perspectives. Early morning or late afternoon light sculpts sharp contrasts and deep shadows; focus on the wall inscriptions and the corner statues, and consider black-and-white to emphasize its purity and rigor. For a striking angle, stand at the base and look upwards with a wide-angle lens to accentuate symmetry and verticality." - The MICHELIN Guide
"Rome is fascinating in countless ways, but in none more so than the eras of history evident in its iconic architectural landmarks. If you need a respite from the obvious sights to see, take public transit to the little-visited EUR district south of the city. Here, Mussolini planned a world exposition to open in 1942. But then World War II broke out and the palazzo sat empty for many years, until Fendi set up shop there in 2015. It’s a stunning example of symmetry and stone, stark in its grandeur and a silent witness to the follies of mankind." - ATLAS_OBSCURA
Serving as Fendi’s real-life headquarters in Rome, this 1940s rationalist landmark is nicknamed the ‘Square Colosseum’ because of its striking, colonnaded shape. It’s portrayed as one of the city’s biggest fashion houses’ bases, where high-stakes pitches unfold and a fake designer bag faux pas derails a major 100th‑anniversary campaign. The building’s cinematic presence has also earned it roles in films like The Man from U.N.C.L.E. and Equilibrium. - Jessica Phillips
"The renovated monumental building serves as the brand’s world headquarters and is noted as a worthwhile visit; its striking architecture and role as the company’s home provide cultural and historical context that complements any exploration of the label in the city." - SilverKris
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