Papa John's Pizza
Pizza restaurant · Sainte-Rose ·
Classic & specialty pizzas, wings, sides & desserts
Classic & specialty pizzas, wings, sides & desserts
"After multiple scandals involving founder John Schnatter — including a leaked recording of a racial slur that led to his July resignation and subsequent investigative reporting alleging sexual misconduct — the pizza chain has been actively distancing itself from him. It has launched a new ad campaign that spotlights diverse franchisees and employees of different ages and ethnicities speaking directly to the camera, framing the effort as a shift from a single voice to many; company leaders say the campaign follows a nationwide listening effort, public responses on Twitter, the promotion of a Chief of Diversity, Equity, and Inclusion (Victoria Russell), and two long-term initiatives to support minority-owned franchisees. Facing sliding sales, the company has offered financial assistance to struggling franchisees while grappling with the founder’s ongoing role as largest shareholder and his attempt to rehabilitate his image via a personal website; meanwhile, an investigative report alleging a misogynistic “bro” culture and the complicity of other executives has kept reputational and leadership challenges front and center, even as one senior executive resigned and the CEO remains in place." - Whitney Filloon
"The company has lost its long-running (since 2010) official NFL sponsorship and will immediately stop using the NFL shield on its boxes and in national commercials, instead shifting to smaller ad deals with 22 local teams and focusing on partnerships in broadcast and digital media and with key personalities. The change follows a PR crisis after founder John Schnatter publicly blamed declining sales on NFL players kneeling during the national anthem—remarks that provoked social-media backlash and were amplified by the white-supremacist site the Daily Stormer—leading Schnatter to step down and longtime executive Steve Richie to become CEO on January 1." - Greg Morabito
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