"The company has lost its long-running (since 2010) official NFL sponsorship and will immediately stop using the NFL shield on its boxes and in national commercials, instead shifting to smaller ad deals with 22 local teams and focusing on partnerships in broadcast and digital media and with key personalities. The change follows a PR crisis after founder John Schnatter publicly blamed declining sales on NFL players kneeling during the national anthem—remarks that provoked social-media backlash and were amplified by the white-supremacist site the Daily Stormer—leading Schnatter to step down and longtime executive Steve Richie to become CEO on January 1." - Greg Morabito