Squirrel W.
Yelp
Wow, I really wish this place was closer to where I live, as I always prefer to patronize little, older businesses like this, since this style of business is a dying breed: the wooden floored health food store with that particular grain and spice smell, the collection of funky things you can't find everywhere, and everything leading toward the farm fresh and vegetarian, and hopefully treating and paying their workers fairly. I want to do whatever I can to keep them alive. Having grown up around many of these mom and pop style stores, when it seemed they were legion, and now seeing that very few remain (at least where I grew up in New England) I am delighted that this place is at least by all appearances, going strong. Location and demographics count for a lot, of course.
On purely aesthetic terms, I love the design on the outside and the cozy little nooks both inside of the store and outside. It's very inviting and oh, the doors! Such cool metal work. And the plants! It's like an oasis in the city. Even if this part of town is a bit of an oasis itself, anyway. It definitely delivers on health food store ambiance.
As for the produce, they have a top-notch selection. It's apparent that they really care about their sourcing and the freshness could not be beat. I wanted to buy it all, but I am only one gal and I am on a bit of a budget, relatively speaking, so I couldn't buy the whole store. They have a great bulk section, and I noticed that, if you happen to have forgotten to bring your own, they have clean glass jars that you can use for bulk liquids. Great concept! I wish more places would do this, though I can imagine why it's not more common. There were lots of interesting specialty items, a fabulous selection of local breads, plenty of vegan and vegetarian choices. Also, they stock camel milk, which I'm sure is good, and good for you, but I admit it made me snicker because it seemed very Portlandia.
Lots of great options. Minus one star because some of the prices of the toiletry items seemed a fair bit higher than most other local health market options. Perhaps you get a price break on your bill if you are a member, but I probably won't be joining, since it's not really worth my while unless I move to that side of town. Still, it's not Whole Paycheck. Thank goodness.