Louisiana-inspired chain known for fried chicken & sandwiches
"A massive U.S. chain turned the hypometer up to 100 when it opened in Stratford’s Westfield shopping centre in the autumn of 2021. The reason the fast food outlet still continues to draw such queues daily might well be to do with its brilliantly tender, judiciously seasoned, crisp fried, peppery fried chicken which, while so common in London in 2022, still somehow tastes like the most American fried chicken in the city. For better or worse." - Jonathan Hatchman
"As part of its multi-pronged expansion strategy, the brand has opened a delivery-only ghost kitchen in Whitechapel, east London, using delivery channels to build presence and test demand in dense urban neighbourhoods alongside planned dine-in locations." - Adam Coghlan
"The brand's first London restaurant, located in Stratford, is currently its top-performing outlet worldwide, outperforming other locations on sales and activity." - James Hansen
"Part of the ripple of a fast-food resurgence in the city, this American fried chicken giant launched its flagship London store in the latter half of 2021, to colossal queues. It has replaced the KFC in the shopping centre and serves up Louisiana-inspired classics. Housed downstairs in the food court, there are two self-service kiosks but be warned — the hype is real. There are still colossal queues." - Shekha Vyas
"The brand’s brick-and-mortar U.K. debut at a major shopping centre in Stratford in November drew enormous crowds for its much-hyped, relatively inexpensive fried chicken sandwich, with popular sides such as fries and mash with Cajun gravy, plus indulgent ice-cream sundaes topped with items like speculoos; the launch forms part of an ambitious plan by the U.K. division to open hundreds of sites over the next decade, and the U.K. has also been used to introduce the chain’s first vegan creole red bean sandwich." - Adam Coghlan