Gary G.
Yelp
Hit the new, viral, Instagrammable Pop Up Bagels on their first weekend. Started in Connecticut, they're wildly popular in NYC and made their way up here last week. They're all over Instagram as the latest thing.
The Good:
1. The bagels were hot. The Pop Up Bagels calling card is steamy fresh bagels designed to be ripped and dipped into tubs of soft cream cheese. But they felt like they were re-warmed, not cooked, in the ovens they came from.
2. Management and staff enthusiastic and friendly. Service fast and efficient.
3. On the payment screen, tip options top out at a mere 15%. When was the last time you saw that?
4. The line moves relatively quickly.
The Bad:
1. No bagel sandwiches, which they proudly announce. Also no applied spreads; it's do-it-yourself. But I'm okay with that decision, because it speeds the line and (theoretically) emphasizes the bagel over additives.
2. Gotta commit to a minimum order of 3 bagels and 1 schmear. Or 6 bagels and 1 schmear. Or 12 bagels and 2 schmears.
3. The schmears (yeah, that's what they call them). First, the use of the word is both pandering and slapping NY bagel street cred on themselves. Second, the schmears in real life bear no resemblance to the fluffiness shown by all the influencers they invited in to hype the place. Their reels show the whipped cream cheese rising 3 inches or more above the rim. What we got was basically a hardened Hoodsie in size, texture, and temperature.
4. The space. I get it: in the Seaport (now apparently just "Seaport"), expensive rents probably don't allow expansive seating. But one tiny table and two stools? They've dedicated more space to the merch area. Lots of bright lights, lots of slogans ("grip it, rip it, dip it"), lots of photos of happy customers, including Jerry Seinfeld, no less. Plus blaring, pulsating disco versions of Beatles and Fleetwood Mac songs. Are you kidding me? What is this, Abercrombie and Fitch? For better or worse, they're trying harder to be the place to be seen than the place to be eating.
5. The bagels. Not a lot of flavor or texture. More like round bread with holes. The ripping and dipping a hot bagel gimmick wears off after the remaining bagels in your mandatory half dozen cool down. At that point, you might as well be eating a Lender's. Or a bagel from one of the other worthier places (just my opinion) around town.