PPL

Cafe · Williamsburg

PPL

Cafe · Williamsburg

4

189 Roebling St, Brooklyn, NY 11211

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Highlights

Williamsburg’s cozy, plant-packed café serves up meticulously crafted Japanese-inspired matcha, hojicha, espresso drinks, and vegan pastries to go.  

Featured in The Infatuation
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189 Roebling St, Brooklyn, NY 11211 Get directions

pplnyc.com
@pplnyc

$1–10 · Menu

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189 Roebling St, Brooklyn, NY 11211 Get directions

pplnyc.com
@pplnyc

$1–10 · Menu

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Jul 31, 2025

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15 Great Asian-Owned Coffee And Tea Shops In NYC

"PPL is a Williamsburg cafe serving specialty seasonal coffee by 95 RPM Roasters, a variety of Shizuoka Japanese barley and black teas, and organic matcha from Kagoshima, Japan. Owner Tomo Takasugi was born and raised in Japan and originally started PPL as a clothing brand that transformed into a coffee shop based on Tomo’s love for coffee. Inside the cafe are plant species of all shapes and sizes lining the walls, counter, ceiling, and corners—basically our dream space to enjoy a hoijicha latte and a slice of vegan banana bread." - esther cho, with warm welcome, kenny yang

https://www.theinfatuation.com/new-york/guides/nyc-asian-owned-coffee-tea-shops-cafes
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PPL - Review - Williamsburg - New York - The Infatuation

"PPL is a cafe serving specialty seasonal coffee from 95 RPM Roasters, a variety of Shizuoka Japanese barley and black teas, and organic matcha from Kagoshima. Tomo Takasugi was born and raised in Japan and is the owner of this coffee and tea oasis located in Williamsburg. He originally started PPL as a clothing brand that transformed into a coffee shop based on his love for coffee. Inside the cafe are plant species of all shapes and sizes lining the walls, counter, ceiling, and corners - basically our dream space to enjoy a hoijicha latte and a slice of vegan banana bread. PPL is currently only taking orders from the to-go window Monday to Friday 8-5pm and Saturday to Sunday 9-5pm, but there are a few benches out front too." - Esther Cho & With Warm Welcome

https://www.theinfatuation.com/new-york/reviews/ppl
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Katelyn Lam

Google
Great looking interior but awful drinks. I've had probably over 50 matcha lattes in the city and this has got to be one of the bottom 5. Not only does this taste like complete milk but while I was drinking I am tasting these gross balls of matcha (as shown in picture) showing that this is not properly whisked. I also immediately got a stomach ache here What a let down I've been wanting to go here for a while. Kijitora and Nippon cha a few blocks away are miles ahead of this place.

Lauren Borgia

Google
Honestly, probably the best latte and matcha latte I've ever had (and I've tried a lot)!! We got ours iced with oat milk and they were made soo well. The staff is very kind and the pastries are vegan!

Sabina Kadyrova

Google
very nice coffee shop. wanted to come here for a long time. Coffee was great.

Lise Pellegrin

Google
One of favorite spot to stop by!! Great coffee and very friendly experience. Make my day when I am in the area 🤗

Anna

Google
Very small shop and nice decor inside. There’s no seating inside but benches outside. Nice staff and Japanese owned.

Twall wall

Google
Small but mighty! The matcha is so delicious. They adjust to the temperature you prefer. Will be busy but it’s worth the wait. Service was very quick!

MrsKwon P

Google
This cute little café in Williamsburg is a gem! Most of the menu is vegan, and I tried the matcha latte, which had a deliciously nutty flavor and tasted great. The décor feels like you’re visiting a Japanese village, adding to the cool vibe. Perfect spot for a relaxing to-go drink with a unique atmosphere!

Joyce

Google
Definitely a unique place to visit for their specialized drinks. Inside was very cozy and there were plants everywhere. I ordered a hojicha latte and it was delicious. They only offer one size though. The trash can is inside. The cafe itself is actually pretty small so it can get very crowded easily when it’s busy. There are a few seatings outside which was nice.

TJ R.

Yelp
Truly wholeheartedly the only place I would recommended a matcha in NYC - it's soooo good, smooth, and a nice strong flavor!!! I honestly haven't even tried the coffee here bc the matcha is too good not to get! Interior is BEAUTIFUL and so cozy. I wish they had tables bc I'd take the train to come here and wfh multiple times a week just for the matcha haha
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Alex M.

Yelp
(Hojicha Latte: D) - I ordered a sweetened Hojicha Latte as I am normally a fan of all things Hojicha flavored; however, I felt like this drink missed the mark, most likely because the taste of the tea was not strong enough, resulting in this weird blend of grassy taste on top of the almond milk that is not pleasant. I was also slightly upset that all the drinks except for mine was presented with latte art, however simple that may seem. Food: E Presentation: -1 Price: E Overall: 2 stars Insta/Yelp/Beli/TikTok: @amei_eats
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Joanna P.

Yelp
A cute spot in Williamsburg for a solid matcha! As soon as you step in, it's decorated with tons of plants and feels so homey. I got the hojicha and my friend got the matcha. Both came unsweetened but the drink was so smooth and creamy that I didn't mind too much. I definitely think the hojicha had a stronger flavor than the matcha though so I recommend getting the hojicha! There's no seating inside except for one bench so keep in mind that it's mainly a to-go establishment and not a sit down cafe. Definitely worth trying if you're in the area!
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Selena L.

Yelp
Really wanted to love this place bc the interior is sooo cute, but unfortunately, the drinks did not hit. Both the hojicha and matcha were rather watery and didn't have a lot of tea flavor.
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Deepthi T.

Yelp
Ppl coffee is a small coffee shop in Brooklyn with great taste! The space was overflowing with plants and aged wood which gives the space an inviting vibe. I stopped by to grab a cup of coffee to go, the only space to sit is this bench and the coffee shop has a to go window so you don't even have to pop inside. I got a flat white which was bold, body, delicious and just what I needed first thing in the morning. It was a quick turn around to ordering too. I highly recommend supporting this local spot!
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Stacy K.

Yelp
What a pretty little coffee shop in Williamsburg There is nowhere to really sit here (besides 1 bench inside and outside) so be prepared to take your drink to-go. The line went fast and drink was served with appropriate waiting time. There are a lot of places to eat and explore around this area!
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Alisa J.

Yelp
Absolutely amazing Hojicha latte. I would definitely go back and get it again. Service was also so nice. I loved the decor of this place. Absolutely beautiful and smelled so nice. Also loved the music. Would highly recommend
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Julia H.

Yelp
To-go coffee spot with cute interior! Quick and friendly service and I have found that the coffee is always very reliable. Im not a cold brew girl but theres is particularly good. Great spot to grab a coffee as you walk to domino park!
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Tiffany L.

Yelp
PPL is a small and cozy Japanese cafe in Williamsburg. This is mostly a grab and go spot since there's very little seating. They specialize in coffee and matcha/hojicha drinks. I really enjoy their hojicha latte, hot or iced. They scoop of a lot of powder to make sure that the drink has a strong hojicha taste. It was interesting to see how they prepared the latte because they steam some of the milk even when ordering iced. It makes sense though because it creates extra sweetness.
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Abeni T.

Yelp
A cozy, quaint, unique spot in Brooklyn that somehow manages to bring a little of the jungle into NY. I dragged my bestie here for a matcha and was not disappointed. They whisked my iced oat matcha latte over an ice bath which made for a deliciously creamy and foamy drink. As cute and whimsical as it was inside, it did get a little claustrophobic when things got busy. I'll have to come back in the summer so I can sip my drink outdoors.
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Simon T.

Yelp
Solid coffee in Brooklyn! Wasn't too much seating, so more of a grab-and-go scenario. Vibes were very cool though! I got their oat milk latte, very standard and very solid!
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Michael C.

Yelp
So good! We came by on a Saturday afternoon; a bit of a wait, but no more than 10 minutes. It's a really small shop with a few benches outside, but don't expect to come here and hang out. Really hipster interior though; lots of plants, older artifacts, and overall cool vibes. We got a matcha latte and a white sesame latte. The matcha is very good; extremely smooth and rich, well balanced with the milk, and overall has a fantastic taste and mouth feel. The white sesame latte is EVEN better though, and you absolutely have to try it if you like sesame. It's made with fresh sesame paste that you see them scoop out of a huge jar and whisk with the milk. This leads to such a strong sesame flavor, with a subtle sweetness, just enough to enhance the flavor. Really one of the best drinks I've had in recent times!! My one complaint (and this might be a bit on me) is that given how it's a paste, a ton of it settled at the bottom of the drink, and I felt like I missed out on an even stronger sesame flavor! Definitely come here and give the drinks a try!
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Elizabeth X.

Yelp
Solid matcha place with cute interior decor. Small and little seating, would plan more for grab and go. Kind staff.
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Megan L.

Yelp
There's a reason why this shop has such high reviews! Their matcha is really delicious, rich, and of high quality. It's a pretty pricey cup of matcha, but if you're a fiend like I am, it's worth the cost. This is such a beautiful little shop with a lot of plants everywhere. My only qualm is that there's basically no AC and it's extremely hot and humid inside.
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Ruby C.

Yelp
The hippiest plant cafe in Williamsburg with its rustic design and retro atmosphere. Every nook and cranny of this cafe is filled with vintage furnishings and greenery. It is Japanese-owned and the three cheerful baristas I met are Japanese. PPL brewed brilliant matcha latte and didn't let me down. The menu has a variety of Japanese tea options like Genmai and Wakocha. For the tea lattes, I had a hard time deciding what to pick between Matcha, Hojicha and Sencha. I personally like the matcha latte more because of its bright and robust flavor. The hojicha latte might be better than most of the ones you could get at other cafes in nyc, but the flavor could be stronger. Both drinks had velvety and rich milk foam on top. They also won me over without sweetener. I was totally obsessed with the slight bitterness in their tea lattes. Just a reminder that there is only a bench of seating. The cafe is really busy and the space could be quite cramped. There are a cute Japanese selection shop and a salon connected next door so you could also hit them up while you're enjoying your drinks.
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Lorian T.

Yelp
Very small and cute coffee stop with unique tasting coffee! 10/10 on our choices: Cortado and Mocha. Kind staff!
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Victor H.

Yelp
Came here for a large hot coffee black to go. Just a coffee, nothing special Perhaps i'll come here in the future to enjoy its interior decor as other review saying they special..
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Lucia P.

Yelp
I walked by this cafe while walking around the Williamsburg area and I'm so glad I stopped in. The decor is great and charming with the plants and rustic feel. Staff was nice but we didn't interact very much. I ordered a flat white and it was so tasty. Really enjoyed the espresso in the drink. It was well balanced and made really well. It was a reasonable price as well for $4.00. They have a good menu with a variety of drinks. Glad I stopped by here unexpectedly! Definitely a quaint little coffee shop.
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Katey G.

Yelp
This is a beautiful little cafe where they meticulously make your coffee. When you walk by, it's easy to miss. It's a little shop with high ceilings and tons of gorgeous plants everywhere. The coffee station almost feels like an afterthought since all of your attention is going to the plants and the peaceful ambiance inside. I've only ordered their cold brew which I really like. They're large is actually very large and is a good value for $4. I've witnessed them making matcha lattes and other coffes and they are so detail oriented.. it makes me want to order something more involved next time! There's no where to sit, so this is strictly to go. I think it might be connected to a salon next door?
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Justin T.

Yelp
I heard this place was pretty highly recommend when it came to matcha, so when I was in Williamsburg I wanted to come try it out. The inside of the store is pretty small, so don't expect to come here and sit down. I got an iced matcha latte with whole milk, and I wasn't really blown away. I think it's good for what it is, but certainly not the best matcha latte I've had. The matcha is unsweetened, so if you like it sweeter don't forget to use some!
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Kelsey B.

Yelp
It breaks my heart to say this, but I found that the matcha here was on the weaker side. My hot matcha latte tasted more like milk than match, which does not make it a worthwhile visit for me. Excuse the pastry, this is the only picture I got of my drink! Regardless, this cafe is truly beautiful. The vibe is great (though I don't believe they have any seating) and the staff is friendly. I was the only person in, so had relatively no wait time. I had heard great reviews of their matcha for so long, so I was pretty disappointed when it didn't stick out at all. They do seem to prepare it very fresh which is great, there's nothing worse than pre-made matcha syrup! I just think the measurements may have been off for my drink. I won't discourage anyone from going, but I wouldn't go out of my way to visit.
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Chelsea P.

Yelp
I loved this place . It's so cute and aesthetically pleasing . It has little bench in the inside and outside . I had the white sesame latte and it was so so good . It was a little salty a little sweet and it reminded me of peanut butter and pistachio at the same time . The workers there were very sweet . I loved it here and I recommend stopping by and grabbing a latte a coffee . A tea . It's a nice nice spot . It's not really to stay but it's worth grabbing a cup to go . And the plants are beautiful
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Phylicia H.

Yelp
Adorable, trendy and insta worthy coffee shop with the friendliest service! Very tight inside with only a small bench for seating. This spot is meant for grabbing your coffee and leaving. The workers were both Japanese and extremely friendly. Ordered an espresso shot and it did the job. So many beautiful plants and fun things to look at. I will definitely be back and try more of their fancier drinks!
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Steven Z.

Yelp
Amazing space! There may not be space to work, but the interior is so peaceful and well-curated. Ppl has a limited selection of coffee and some great specialty tea-lattes. The white sesame latte is very fresh. I've also only gotten the Ethiopia drip but would love to come back to try their espresso drinks. My only qualm is that the to-go cup leaks from the lip. If you're taking your coffee to go, make sure to wrap it with napkins.
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Janet L.

Yelp
This place is a pretty decent sized. It definitely gets busier and its located on the corner. Went to this shop cause I heard it had good matcha. The staff was very nice and the matcha latte was only like 5 something so really a great price point. Got it hot so i could test the matcha and it did not disappoint. I enjoyed it - was on the lighter end but also very smooth.
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Lauren L.

Yelp
This was supposedly a hidden gem w the best matcha. This is a very small store with a really pretty green/plant interior. Only about 2 people working, but when I came there was no line. Was doing a taste test of the best matcha lattes and this was high priority. Matcha was really good quality and not bitter, I do wish I asked for some natural sweetener in it (I'm not used to drinking it straight). Price point is higher here but you do automatically get a larger size compared to most since they only have 1 size. I feel as if this location is in not the best place - tucked with residential living. But it's on the corner so it's pretty easy to find. This is straight to the point to go coffee shop and good quality... not much frills or additional flavorings added if that's your cup of tea ! I'd rate this a solid 8.5/10
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Matt W.

Yelp
Really nice little Japanese coffee shop. I needed coffee and they provided it. No seating to speak of except some kind of rickety benches outside. I also thought it was a little cheaper for coffee this good.
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Caroline D.

Yelp
One of the cutest coffee shops in the neighborhood! It's tiny & doesn't really offer seating, but it's definitely a great place to stop by for a grab & go coffee and snack. Their coffee is really good and pretty strong, and they also offer a small tea collection.
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Claire M.

Yelp
Cute coffee shop in Williamsburg! There isn't anywhere to really sit and chill, so it is more of a grab and go kind of place. The inside is really cute with a lot of plants. I got the Red Oolong Tea and my partner got the Hojicha Latte. Both were good and reasonably priced. Loved how their containers were compostable for both hot and iced drinks!! The waiters were very efficient and got us our drinks relatively quickly. Next time, I would like to try their Matcha Latte, because they were sold out by the time I got there.
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Danny G.

Yelp
What a cute spot! Small and homey, very pretty plants all over and a vintage vibe. Had a delicious espresso that was very well balanced. Great service and attention to detail. Worth the line.
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Helen S.

Yelp
Rustic, light, airy, and green space. Small inside so they have an outdoor counter window for picking up. My iced hojicha latte was very strong, smooth, and toasty -- just how I like it. It's very busy so had to wait a little but was not too long. Would come again! Very cute and pretty cafe.
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Jennifer L.

Yelp
Amazing high quality coffee! You can just tell by the way they make the coffee and the way they brew their tea they are doing it with the utmost care. Interior is also really cute. Huge plus that this is ran by asian women!
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Lise P.

Yelp
Love that place!! Cute little coffee store located in Williamsburg. Well decorated, where they serve the best Matcha and coffees. Everyone is very friendly Great service
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Valerie B.

Yelp
I think it's beautiful but their espresso was not good. I think what's popular here is the matcha. Which I personally don't care for. So cute ambiance not good coffee!
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Cynthia Z.

Yelp
Cute. It's like a miniature version of Remi with lots of greenery, however there is no seating other than benches. We ordered an iced wakocha tea and an iced red oolong tea. They were both very refreshing and they use coated paper cups rather than plastic cups.
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Michelle S.

Yelp
What a pretty coffee shop! I got an iced oat latte and banana bread. The banana bread was delicious and baked fresh. It came in a loaf instead of a slice and was pretty big.
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Daniel A.

Yelp
A very nice espresso/coffee shop in Williamsburg. When you walk in, right away you notice the greenery and plants that engulf the entire coffee shop. These plants and greenery provide a cozy and warm vibe when you're there. I ordered the cappuccino with oat milk which was very good. The quality of the espresso beans was very rich & strong! The baristas here are very good at what they do & made our latte's and cappuccinos perfectly with the right amount of milk foam on top.
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Cathy K.

Yelp
Easy to miss little garden of eden! Such a cute tiny cafe, charming interior with lots of plants. You can place your order from the window outside and wait for your order to be called. Tried the hojicha latte with oat milk which was good, maybe not what I expected but still a very strong authentic hojicha flavor. All the available milk options. Fast and friendly. You can tell everything is made with care and attention here.
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Stephanie Y.

Yelp
Amazing drinks! Stopped by ~915am and there was already a line of 3-4 people. There was one person working the counter and making drinks so took a bit to get through each person, but he was still so speedy making all the drinks fresh and perfectly! We got the iced hojicha latte and iced matcha latte. Both were amazing and not too sweet so you could taste the rich flavors of the hojicha and matcha. Matcha was more subtle and hojicha had strong toasted flavors. He bathed the matcha and hojicha jug in some iced water before pouring it into the cup so the drinks didn't melt the ice - such an amazing touch to ensure the purity of the drink. The cup wasn't great for iced drinks and started getting soft quickly (in under 30min) so I'd recommend drinking quickly. Sooo good! Will definitely be back.
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Kyongjin K.

Yelp
every corner of this cafe is photogenic and very pleasing to the eye! green plants everywhere and an overall rustic chic design. the matcha latte i got had good foam on top and was on the bitter side because i got it unsweetened. i enjoyed the drink but i think it would have been better if i had sweetened it a little bit. this is a really cute place to take pics, especially during the day bc it has good lighting :)
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Angelica R.

Yelp
ABSOLUTELY stunning! and the matcha latte was soooooo good! I visited the place because of a friend also because its all over my tiktok' Its aesthetically beautiful and so much plants! def. good for plant moms/dads. The pricing was great and staff was welcoming! Super cute spot.
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thomas p.

Yelp
The cutest little coffee shop!!! The ambiance is incredibly soothing and the barista is so sweet. I got a hojicha latte which was strong, nutty and toasty. I'll be coming back to try the white sesame latte!

Josi P.

Yelp
Great atmosphere - prepare for not a lot of seating but precise roasting, refined shot pulling, and a overall smile-inducing experience

Natalie M.

Yelp
I was in NYC for a weekend and my goal was to find the best matcha, PPL is my winner! My matcha was a latte with almond milk, wonderful flavor and consistently blended. There's also a skate shop and vintage store next door if you want to walk around while drinking.
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Joyce H.

Yelp
Wonderful cafe attached to the Commune hair salon. The baristas here were very nice, welcoming, and attentive. I had the hojicha latte with almond milk and it was the best I ever had. The milk doesn't overpower the tea but complements it instead. They also have a good selection of pastries that weren't overly sweet. I tried the strawberry cake and sugar-free brown rice apple cake. I also overheard them saying that they are thinking of adding sandwiches to the menu. For the sugar-conscious, they allow you to adjust the sugar levels of the lattes. The cafe itself is filled with plants that customers could purchase. They have so many varieties (even pineapple plants) and you could tell they take good care of them. The baristas are very friendly. A lot of locals came in and went and they made conversation with their regular customers. Also, please note that this cafe is small and does not have seating besides a bench outside. It is a beautiful aesthetically pleasing cafe, but be mindful of other customers if you came here to take photos.
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Sanjana G.

Yelp
I go to this place almost every day .I love it. There isn't a place to sit but you can grab a drink to go really fast. The baristas are really knowledgeable if you want recommendations. My go to is the sencha latte which is a variation of matcha but with less caffeine. Didn't know this existed till it was recommended to me by the barista! The white sesame latte also has an interesting flavor. Highly recommend!
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Simone M.

Yelp
Tried the hot sesame latte- so good! The cafe definitely has a strong Japanese vibe, I loved it. Definitely will be back to try some other items on their menu
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Seon P.

Yelp
Ordered a matcha latte with almond milk and a friend ordered a regular latte with oat milk. Customer service: disappointed our lattes came last to a regular customer that was behind us. There was only three of us present. Flavor: both lattes tasted watered down, ended in trash.
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Nikki S.

Yelp
The hojicha latte is really amazing and the space is so beautiful with all of the plants. The barista is friendly and helpful.