"“Great coffee, and their teas are really good, and different. They have tons of plants. And the crew is awesome. They’re really lovely people. I trust anyone who takes their coffee that seriously. And if there’s a long line, then I take the place seriously. If they don’t have time to chit-chat? That’s what it’s about. I’m definitely going back for some more hojicha, probably today. I’m excited now.”" - molly fitzpatrick
"No fewer than three tools are used to make your espresso at PPL, a tiny spot in Williamsburg that always displays the name of the farm where your beans were grown. This shop started as a clothing brand (which they sell here) and morphed into the kind of place that serves oat milk cortados and ceremonial-grade matcha that’s a big step above your normal iced latte spot. Greenery lines the walls, and the smell of brewing coffee mixed with hoja santa fills the room, but sadly there’s not a ton of seating, so you’ll most likely be taking your order to go." - neha talreja, willa moore, will hartman
"You can tell that PPL take their hot, caffeinated beverages seriously just from the smell of the shop: a pleasant mix of steeping Japanese teas, smoldering hoja santa, and coffee from a constantly hissing espresso machine. To make a perfect shot of that espresso, your barista weighs out the coffee on a scale and uses a WDT to ensure even distribution of the grounds before tamping them down. PPL originally started as a clothing brand before eventually transforming into its current form as a coffee shop. It’s a nice space lined with plants and rustic-chic distressed walls but there isn’t a ton of seating here. So take your expertly made oat milk cortado or some tea from Japan’s Shizouka region to go, along with a moist slice of vegan banana bread. photo credit: Alex Staniloff" - Will Hartman
"PPL is a Williamsburg cafe serving specialty seasonal coffee by 95 RPM Roasters, a variety of Shizuoka Japanese barley and black teas, and organic matcha from Kagoshima, Japan. Owner Tomo Takasugi was born and raised in Japan and originally started PPL as a clothing brand that transformed into a coffee shop based on Tomo’s love for coffee. Inside the cafe are plant species of all shapes and sizes lining the walls, counter, ceiling, and corners—basically our dream space to enjoy a hoijicha latte and a slice of vegan banana bread." - esther cho, with warm welcome, kenny yang