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"A multi-location pizza parlor that makes it easy to grab a slice across the city; round pies shine with a standout vodka pizza topped with mozzarella, basil, and Parmesan, while square pies include a simple grandma, a Sicilian, a spicy pepperoni, and a meat lover’s. The shop also offers gluten-free crusts, positioning itself as an accessible neighborhood destination rather than a one-off spot." - Eater Staff
"Prime Pizza has become LA’s de facto slice joint. The place not only does simple thin round pies, but it also makes square and Sicilian-style pizzas daily. The New York City-style slices are wide, thin, and well-balanced with ample toppings and floppy crusts. Topping combinations embrace California sensibility too, like the loaded barbecue chicken pizza or veggie pie that comes with mushrooms, garlic, red peppers, radicchio, and kale. Prime Pizza has shops in Burbank, near Santa Monica College, Fairfax District, West LA, El Segundo, and most recently in Altadena." - Matthew Kang

"A pizzeria on Allen Street that was among the first Altadena restaurants to reopen after the fire on February 6 and remains busy filling lunch orders for recovery workers. Co-owner Zak Fishman warns about the community's fading attention: "It feels like we’re approaching the stage when people forget. It’s natural, it’s not good or bad, but humans cannot live in that heightened emotional space forever." He also urges political and financial advocacy for small businesses and stresses the stakes: "Smaller businesses cannot weather this downsize," and "People need to understand what a dire situation this is for Altadena." - Sharon Brenner
"Prime Pizza’s merch includes T-shirts, hats, and sweatshirts, but I think their baby onesie is the standout holiday gift." - Mona Holmes
"Now open in Altadena, Prime Pizza offers slices and whole pies in various styles (including Sicilian, grandma-style, and gluten-free) as well as salads, wings, and more; I found the shop at 1900 Allen Avenue and it operates daily with delivery available through the usual apps." - Farley Elliott
