Rooted
Restaurant · Flatiron District ·

Rooted

Restaurant · Flatiron District ·

Fast-casual for healthy, clean meals with no hidden ingredients

Rooted by null
Rooted by Rooted
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Rooted by null
Rooted by null
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Rooted by null
Rooted by null
Rooted by null
Rooted by null
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Information

38 E 23rd St, New York, NY 10010 Get directions

$10–20

Order delivery
See Menu
Popular for lunch
Popular for dinner
Trendy
Family friendly
Good for solo dining

Information

Static Map

38 E 23rd St, New York, NY 10010 Get directions

rootedrestaurants.com
@rooted.restaurants

$10–20 · Menu

Features

•Popular for lunch
•Popular for dinner
•Trendy
•Family friendly
•Good for solo dining
•Vegetarian options
•Credit card accepted
•Debit card accepted

Last updated

Nov 16, 2025

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@eater
391,482 Postcards · 10,994 Cities

New NYC Restaurant Openings in New York City: January 2025 | Eater NY

"A fast-casual concept focused on simple boxed meals where items are proclaimed to have been made with seven ingredients or less; founder Lily Rivkin started the business as a pop-up at Olly Olly Market in summer 2023." - Emma Orlow

https://ny.eater.com/2025/1/2/24325171/nyc-new-restaurant-openings-january-2025
Rooted
@infatuation
132,805 Postcards · 3,235 Cities

Rooted - Review - Flatiron - New York - The Infatuation

"At this fast-casual spot in Flatiron, menu items are referred to as “bounty,” and diets like Whole30 and Keto are mentioned on the website—they also don’t let seed oils anywhere near their kitchen. You can load a bowl with your choice of starch, veggies, proteins/legumes, and a few add-ons. We haven’t been here yet, but want you to know this spot exists." - Will Hartman

https://www.theinfatuation.com/new-york/reviews/rooted
Rooted
Rooted
@eater
391,482 Postcards · 10,994 Cities

The Best New Restaurant Openings in NYC, May 2023 | Eater NY

"A vegetable-forward fast-casual concept has opened inside Chelsea’s Olly Olly Market, emphasizing produce-forward dishes in a food-hall setting." - Emma Orlow

https://ny.eater.com/2023/5/4/23701302/nyc-restaurant-openings-may-2023
Rooted

Michael R.

Google
I see the vision. Definitely the best steak I've had at a fast casual spot. Seared and seasoned to perfection, and the sauces elevate it further. Although I was quite shocked at the price ($30 for steak w/2 sides), after having the food it makes more sense. Front end staff is helpful as well. I'd say it's a hit.

Tamar A

Google
Nice to have another healthy fast casual spot to pick up lunch or dinner. Good vegetarian& vegan options. Would LOVE to see them ass tofu to the mix! simple but healthy. everyone is gluten free! only two stools avail for seating so best for delivery/pickup!

Monica

Google
I LOVE this place, SO good for gluten free options too. Everything tastes so clean and fresh. I love dipping everything into their pesto sauce. The chicken is the best I’ve had. Everything is cooked in olive oil so I feel good eating it.

scarlett S.

Google
SO GOOD! Sometimes when it’s all roasted the spices on each item taste the same but each item has its own flavor profile. Not oily, but not dry. Amazing taste, seriously. Little steep for the protein portion but will gladly pay because it’s that good. Genuinely something you can feel good about eating.

Chase G.

Google
I started eating at Rooted during its first summer pop up in the city and was immediately hooked. It's so rare to feel good after eating lunch in NYC, but the real kicker is how GOOD the food is. It's always so fresh, the sauces are amazing and I'm usually so picky about chicken, but its some of the best chicken I have ever had. Its a super popular spot but the wait times are never too long. If I could have it more, I would - please open more locations!

Nina F.

Google
Every time I order from Rooted, I’m wowed by how much the food tastes like I just made it at home (but better!). The freshness of the ingredients combined with the simplicity of the preparations makes this the kind of meal I want to eat night after night. I love mixing and matching the different vegetables and taste-testing all of the sauces. You can’t go wrong with a make-your-own Bounty Box, and I highly recommend the spaghetti squash!!

hayleybabcock

Google
The food is healthy and fresh but it’s pretty bland. Everything is cooked with really just salt and pepper. The sauce is the only source of flavor. Not bad but not good— if you’re looking for a tasty bite this really isn’t it. But if you just want something healthy and quick it does the trick.

bianca

Google
I was super excited when Rooted was about to open. I love the concept. I went there right on opening day. It was pricey but everything was really good and served really well. I would add that I think some of their stuff is overly salted. They try to makeup for only using a few ingredients, but a bomb of sodium also isn’t very good for you. However, my bigger issue with them now is that they have skimped out on how much they serve yet prices are still the same. To get the amount of chicken I got on my first time I now need to get double protein and the last time I got Rooted there was 0 potato in the container. It seemed to be one baby potato was sliced. You can compare the pictures of when I went on opening day vs. when I got Rooted this week. The potatoes used to be filled to the brim, now they are just trying to save money Edit on March 21 st: I’ve gone back two times this week and have had a good experience both times. One was in person another through a delivery app. Food not overly salty and portions are good!
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Waylon J.

Yelp
This place seriously is so good. At first, I just assumed this was just another new spot in NYC but I was so pleasantly surprised. I love the concept of Rooted and how transparent they are with their food. Often time as a picky eater, I don't know what I'm consuming and even when I do, I feel like I have to make accommodations for less salty, oil, no butter, and the list goes on. The portions are definitely decent - I went with the 4 bounty box and was happy with it, but wouldn't mind sizing up to a 5 bounty box next time. Now to the food 1. Simply Chicken was juicy and packed with flavor - I think it's probably the garlic infused olive oil 2. The spaghetti squash (absolute favorite) - love the texture and the taste to it with the sauce, I can't recommend this enough 3. Gigante beans had good texture and felt satisfying to eat 4. Carrots were decent I can't wait to try more variations within the box options, I will be back!
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Laura D.

Yelp
Was tasty and little ingredients which I was happy about since I am trying to avoid certain seed oils, refined sugars and processed carbs. I ordered the steak, cauliflower and asparagus. I wish they had broccoli or other vegetables to choose from. I am giving 3 stars because I don't eat chicken and almost all of the protein options were chicken and to add steak was an additional $15 which I felt like was a lot in additional to base price for the small portions.
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Jordan N.

Yelp
The food was very filling and tasty. I ordered through uber eats and it was not hot when it arrived. I'd order from here again.
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Morgan B.

Yelp
This was a solid meal. Love how healthy everything is and how clean the ingredients are. The peppercorn chicken was a bit dry, I would probably not get it again. The pesto was a bit too oily for my liking. Everything tasted great and I didn't feel gross after eating it! The only thing that would keep me from going back is knowing that I could make all of this at home for a fraction of the price. My box came out to just under $22, I thought I was going to be able to get two meals out of it but the portions were not very big. I appreciate what the owner is trying to do by brining good clean food to the fast casual space, I just wish it was a bit more affordable!
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Ameena D.

Yelp
Visited Rooted for the first time today. It was just okay for me. You have to order at a machine, which is fine, but I got several error messages which was a bit frustrating. Also, there is no way to not order a protein, which is weird, because several of the photos here on yelp and on their website don't show a protein. So why is that a requirement to order? I had a box of 5 items which was smaller than I expected, especially for the price. Additionally, I didn't get the sauce I ordered, which I didn't notice until I got back to my desk and opened the box. The price of this small box was $20+ which to me is a lot considering the vegetables were not organic. I'm happy Rooted doesn't use seed oils but for the price I think Rooted should also be organic. I'm not sure I'll return.

Sam ..

Yelp
Chicken was dry, vegetables underwhelming. Not worth the $25 for the protein with 4 vegetables.
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Gunjan ..

Yelp
Extremely bland, overpriced for three small items and not at all filling. Also no real protein options for vegetarians. I really don't get the hype.
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Nicole S.

Yelp
The food here was delicious! Subtracted a star only because most items were sold out when we went at about 2 o'clock on a weekday. But everything was fresh and the worker was so friendly. A healthy and clean quick grab and go lunch

Charles R.

Yelp
Where has this restaurant been all my life! Food is unbelievable. Perfect in every way.

Ally F.

Yelp
My favorite go to healthy meal. Love how healthy and fresh the food tastes. Significantly better than all the other quick service options in New York!! Can't wait for more locations to open
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George A.

Yelp
Lots of food options in the plaza but I choose to go healthy today and stumbled upon Rooted. The owner who is very kind actually greeted me. She suggested the Ra Ta Ta Boat for my first dish. It was delicious especially the grilled chicken. Everything is fresh and made in front of you. I'm full and happy. This plaza has ample seating for big groups, a basketball hoop, pool table, and more. I found myself working here for a bit too. Come check it out!

Zachary R.

Yelp
I normally don't write reviews for pick up food restaurants, but all I have to say is WOW! The people who work there are all so friendly and give great recommendations. The food is absolutely delicious! From all of fresh and flavorful sides or the incredibly sauces. YUM. I have a cafeteria at my office, but I will always be tempted to run out and pick up Rooted. Great addition to the area, hope the prices doesn't jump at all though.

Kathryn J.

Yelp
A great place to stop when you need a healthy and filling meal. Love the no BS ingredients too! The staff was so friendly and helpful as well. I will definitely be back!