Roullier White

Decided to Google "fragrances east Dulwich" one day and discovered that this local shop, which is a 5min walk from my place, which I've been walking past almost everyday for the past 6 years has an amazing collection of scents in the secluded back section of the store! Spent almost an hour experiencing all the fragrances, enjoyed every minute of it! Picked up a pair of bangers! 🧨🌶️🍋🍊🪷

I had a disappointing experience while shopping for perfume.The perfume itself is amazing; however, the customer service leaves much to be desired.It felt as though the perfume area was being guarded. When I asked if I could enter, the response was, "Yes, but it's better if you're buying."Additionally, I was told I could only spray three perfumes at a time, as it could be overwhelming for the employee. If this is a concern, perhaps a sign could be posted.While I appreciate the importance of a pleasant shopping environment, the overall vibe felt passive-aggressive and somewhat snobby, which is surprising given the quality of the product.It's a shame, as I was planning to purchase multiple items.

This is one of the best luxury niche fragrance shopping destinations, neatly tucked away in SE London. The staff are lovely and make you feel so welcome. Hence, I will return

I ordered from them to the Netherlands. It took 2 weeks, but it arrived perfectly. They were very fast and helpful when i sent e-mail with my questions. My boyfriend is very happy with his new parfume. Thank you very much for you! I recommend them.

Well worth driving across London for! With no travelling abroad, I'd nearly run out of perfume . I was after something sort of specific but different to the usual big name, boring & useless commercial scents which I'm not a fan of. Olivier was super helpful & knowledgeable . He immediately understood from the top notes that I mentioned I liked, which perfumes I should try out. Good job, as they have so many amazing perfumes to chose from. His patience paid off - I left a happy person with 3 perfumes to enjoy for the next year or so!

This in one of my favourite shops in east Dulwich and it's fantastic if you're into niche perfumery. At the back they have a great selection of hard to find fragrances and the staff are all fantastically knowledgeable and friendly. It's a pleasure to go in and chat and sniff the wonderful fragrances they have on offer.

A hidden gem of a perfumery. Very knowledgeable staff and an incredible range of fragrances, the selection of which is probably unique in this country. Always worth a visit to find something new, original and exciting.

Absolutely lovely shop...reasonably priced high end gorgeous stuff. Perfumery is wonderful small label niche. I discovered Kerosene there, a small niche US brand with a great backstory, beautiful formulations...

Lovely independent shop with nice design items (for kitchen, living room, bathroom), clothes, and an amazing selection of perfumes from independent European perfumiers. Everything is tasteful and service is excellent. Perfect place to find a lovely present for someone or to treat yourself.

Although I haven't been inside the physical store itself, I have bought a couple of things from their online shop, and was very impressed by the fast delivery and the great packaging. Rouiller White sounds like one of those unaffordable elitist stores but it is actually rather reasonable, and the items they stock are mostly retro and french household items that are very well picked out. My favourite items for gifts: a stemless wine glass (stems always get me into trouble), a porcelain soup server and the 10 Downing Street Lion doorknocker!

Popped in briefly to explore some of the niche/artisanal fragrance lines sold here. A really broad and ecclectic selection here - great to see, especially outside of the city of the city center. The SA helped me find some perfumes that were no longer on the shelves, so it never hurts to ask. Given 20-something guys aren't the usual category for perfumista shops, it was nice to be made to feel welcome and not treated as an invader.

If you love scents and perfumes, Roullier White is the place for you. They stock refined and hard-to-find scents from around the world. Their customer service is attentive, non-intrusive, and informed. We whiled away two hours here, and left with perfumes people constantly ask us about.

Love this place! Warm, friendly and welcoming staff, a gorgeous array of stuff that you need and loads of presents potential. It's all glamorous gorgeous and well scented! This is my go-to shop whenever I need a gift for someone who is just a bit special!

Roullier White is a super expensive furniture/cookery ware shop with a 1920s French theme. I know, random. Their pans go for £50 a pop and their wine glasses go for £30 per four. It's not a bargain, but you can tell that what they sell is of really good quality. I found these really awesome mini coffee table books that resembled book design from the early part of the 20th century called 'Fortune-telling Birthday' and 'Fortune-telling for Names'. Anyway, they were awesome and I'd love to have them on my coffee table, but they were £10 each. These books were the cheapest things I found in the store and I could barely afford them.

Roullier White sells pristine China and stylish homeware for the house where everything is clean, white and beautifully designed. Prices are generally quite reasonable but it is very easy to want everything on display. One day I hope that my house will be the very replica of this shop.