Purple Dragon

Children's amusement center · Belgravia ·

Purple Dragon

Children's amusement center · Belgravia ·

Children's club with play labs, art studio, pool, restaurant

Information

Ground Floor, 30 Gatliff Rd, London SW1W 8DP, United Kingdom Get directions

@goop

4,111 Postcards · 173 Cities

"This private members’ club comes at a price, but the variety of activities available to kids and parents is pretty astounding. It’s located right in Chelsea, with views of the Thames; parents can enjoy the gourmet food, stunning modern décor, and the amazing views, while kids have the options of beach club (indoor pool), massive soft play center, music booth, kitchen (with cooking activities), music room, and art lab. Kids will love it, and adults will find the whole experience oddly peaceful for a kids’ activity center."

The London Kids Guide

Purple Dragon

@goop

4,111 Postcards · 173 Cities

The West & Southwest London Guide

Purple Dragon

@eater

390,870 Postcards · 10,986 Cities

Victoria and David Beckham Ate Michelin-Starred Sushi at The Araki | Eater London

"A Chelsea dining spot where former Made In Chelsea star Spencer Matthews and his wife Vogue Williams were seen enjoying a casual lunch with their baby son, Theodore, suggesting a family-friendly atmosphere." - Guy Pewsey

https://london.eater.com/2019/10/4/20897284/victoria-david-beckham-spotted-michelin-star-restaurant-araki-mayfair

Purple Dragon

IANA HEEL M.

Google

Lack of staff , baby children playing in adult children area without supervision. The staff don't play with every children, they select according The level of wealth of the parents. I was disappointed from the staff of club , very young without experience. The craft room not always open , its ridiculous children should be able to play anytime. THE SWIMMING POOL ALWAYS COLD IMPOSSIBLE TO USE IT . THE atmosphere of the other parents coming, most of them very rude , only positive was the restaurant. They are definitely not the best club in the world at all , they have so much to improve!!!! , after alteration with my daughter, from other parents on my little 6 years daughter, the staff did not protect her I decided immediately to stop my membership.

Google

It’s not only a heaven for kids, but also for parents! Gigantic space full of toys and different classes offered to kids. Very interactive and the staff are super nice. Impressed by the music room and the light room. I will certainly recommend it to families with young kids and babies!

Tatyana K.

Google

We are part of Purple Dragon Family for 4 months but it feels like the whole life. The atmosphere is amazing, a lot of classes for children which they really like. The restaurant provides a menu where everyone will find something to eat. They have a library, so if you need a quiet place then you can sit here and even do some work. The swimming pool water is very comfortable and they offer a swimming classes (you will need to pay for them). Or you can use it by your own and enjoy time with you little one. The soft play area is big and safe for kids. So we enjoy our time here for almost every day 😊

Liam T.

Google

Speaking as a child and family psychology professional I can absolutely recommend Purple Dragon. The staff are phenomenal. I have been particularly impressed by how staff members interact with children and how no request is a problem essentially going above and beyond. Cleanliness; The place is immaculate. Play equipment, is immaculate and provides excellent activities and play equipment especially for early year children.

JMads

Google

We love it, it’s a little bit far for us to come to regularly but maybe that’s why it still feels like a bit of a special occasion!

Vickie & N.

Google

We were very lucky to be able to come and spend a lovely Saturday at Purple Dragon. It was truly amazing! The attention to detail and the thought that has gone into making this club what it is, is exceptional. All the toys are sustainable and wooden - not a coloured moulded plastic toy in sight. There is so much to do there that your children would never get bored. We went into the art room and did some painting and playing with some freshly made Plasticine. We tried the cookery room and made some chocolate covered satsumas. The music room was amazing and we sat with one of the play-buddies on the guitar singing nursery rhymes! Ava loved the virtual football room the soft play climbing room was so much fun and the role play area was full of toys to really open up their imaginations! All the play-buddies were so lovely, kind and thoughtful to all the children and you can tell the children have genuine affection for them and they really make this place what it is. We also had lunch in the restaurant where the menu was very kid friendly and very reasonably priced too. Unfortunately the pool was closed when we visited so i can't comment on that. We all had such a lovely day and had so much fun!! Thank you so much!

G S

Google

FOLLOW THE MASS EXODUS TO JESSE’S HOUSE This place is declining by the day. Despite being one of the most expensive memberships in London it is in no way a “world class club” Expect to pay £8000 a year to sit with nannjes and miserable staff members. We watched the steady decline and internal culture continuously get worse over two years. The nonexistent HR is doing a terrible job as the average life span of a new employee is approx 4 weeks. Food wise expect either a meal that takes 45 minutes, a £12 pasta for one child, or chicken that is raw in the centre. All served by employees who have been there for an average of 2 weeks. Facilities wise expect a massive spinning fixture literally falling from the ceiling, regular shutdowns of the pool due to fecal matter, and no updates to anything over 2 years except robots to assist the constantly changing staff. The internal culture is unfortunately hard to ignore as the lovely people who know and interact with your children change from week to week and are visibly unhappy. Such bad vibes. This has been steadily declining over the last few years but has been exacerbated by the appointment of the latest GM who all the staff hate and quit because of. He has nothing better to do than to seek out members to scold to enhance his fragile ego

Georgia S.

Google

Do not for a second think this is the premier family club of London. Not worth 8k a year for your nanny to sit and talk to other nannies. Infant development and ECE is not at all what you would expect for multiple times the membership anywhere else. Spinning fixtures that children sit in literally fall from the ceiling. Management has a weird kink for scolding members paying exorbitant fees for community centre facilities. Staff is miserable and it shows