Daniel B.
Yelp
It's like stepping into an Instagram.
Co-working spaces are a dime a dozen nowadays. All of which work to cater to the whims and wherewithal of the burgeoning creative class. Nowhere that I've experienced has 'got it' quite as well as the accommodating ambiance and fine cosmetic curation exhibited at East Room. That's not a small feat.
It's a world where everything is filtered to exacting standards. Every element from the mid century modern furniture to the Aesop soap in the restrooms seems hand-picked to portray the enthusiasm of entrepreneurship and the celebration of connoisseurship.
This is a place where they call their patrons 'members'. A place where they devote as much energy to building a creative program full of music as they do to having a functional workspace. It's a jaw drop every time you walk in the room. The entire space is formed around several communal areas that are warm, inviting and accessible.
Is it an office? Absolutely not. Is it a nightspot? No. It's best described as a 'cultural incubator'.
Sure, this is casual commerce. But it works. Unlike other spots of this sort, there aren't people coding away on dark computers in self-exile. And somehow they've kept the douchebag-filter on 'strict'. I've been incredibly impressed at the consistent caliber of interesting and influential people who have entered the space.
Will the space's expansion be able to maintain the culture? It's hard to say. Nonetheless, at this moment this is by far and away the most interesting environment in the city.