Sabra Technology
Television studio · Malvern ·
Hummus brand offering familiar flavors and sweet varieties
Information
104 N Main St, Malvern, AR 72104 Get directions
Hummus brand offering familiar flavors and sweet varieties
104 N Main St, Malvern, AR 72104 Get directions
"The largest hummus brand in the United States, founded in 1986 and partially acquired by Israeli food group Strauss in 2005, which pursued a strategy of adapting hummus for American consumers by adding familiar flavors—such as sun-dried tomato, olive, jalapeño, and roasted red pepper—and later introducing sweet varieties, including a chocolate flavor in 2020. Company leadership framed flavored hummus as a way to make a novel product approachable by pairing it with tastes Americans already know and enjoy." - Jaya Saxena
Matt D.
