How Did Hummus Become Dessert? | Eater
"The largest hummus brand in the United States, founded in 1986 and partially acquired by Israeli food group Strauss in 2005, which pursued a strategy of adapting hummus for American consumers by adding familiar flavors—such as sun-dried tomato, olive, jalapeño, and roasted red pepper—and later introducing sweet varieties, including a chocolate flavor in 2020. Company leadership framed flavored hummus as a way to make a novel product approachable by pairing it with tastes Americans already know and enjoy." - Jaya Saxena
