Roger Yuen
Google
After a satisfying bout of shopping in Ginza, wevmade a welcome return to Sato Yosuke, the elegant Inaniwa Udon specialist tucked away in one of the quieter pockets of this bustling district. This is no ordinary noodle shop—it traces its roots all the way back to 1860 in Akita Prefecture, where the original Sato Yosuke Shoten began crafting Inaniwa Udon by hand, using a painstaking multi-day process of kneading, stretching, and air-drying that’s been handed down for generations.
Here in Ginza, the Tokyo flagship carries that same legacy with grace and refinement. The space exudes calm sophistication—polished wood interiors, impeccable service, and the gentle hum of contented diners slurping their noodles. We were seated in a tatami room, and opted for the chilled udon, served with a trio of dipping sauces and a side of seasonal tempura; as well as the hot soup version with a bowl of Tendon..The noodles were everything we remembered: silky, firm, yet yielding with each bite, delicate in flavour and perfect for cleansing the palate.
There’s something deeply comforting about this place—perhaps it’s the blend of time-honoured technique and serene hospitality, or perhaps it’s just the perfect antidote to Ginza’s designer dazzle. Either way, Sato Yosuke remains a quiet treasure worth revisiting.