Serra Dispensary

I’ve been a regular customer at this dispensary for several years and have always appreciated the wide variety of products, the renovations, and the generally helpful staff. Unfortunately, my most recent visit left me uncomfortable. While I was explaining an issue with a product, the clerk repeatedly referred to me as a ‘pothead/stoner.’ Even after I clarified that this wasn’t the case, the comment was repeated several times. I understand it may have been intended as a joke, but it came across as dismissive and unprofessional. I did not feel comfortable being labeled as something I am not or being told I can’t go a day without getting high. It is never a staff member’s place to label customers in this way—it’s insulting and unprofessional, and it raises questions about what staff may be saying about customers behind their backs if such comments are made so casually at the counter. The experience was especially discouraging since I had just visited the day before to exchange a product. I also struggle with social anxiety and had to build myself up to return, which made the repeated comments even harder to hear

This place is the best. Feels classy, good music, nice design, and very helpful staff. They've been great every time I go.

Nice and helpful personnel are able to answer your questions. Great product display.

Great variety. They have all of their bud laid out and ready to be explored. I ended up leaving with a handful of top tier grams and some medicinal grade edibles that took care of me for the week.

Kyle was super helpful in helping me figure out which pre-rolls hit the hardest. The shop is clean and well put together.

Freshest buds around. Farm to counter. Great staff. This isn’t your schwag weed dispensary. So you are going to spend accordingly.

Fantastic selection great staff open early!!! I mean 8am yall!! Get on in there🌸🌸🌸🌸

This place is awesome! Love all the plants :)

Great spot! Super nice people working behind the counter. Cute little bags and good weed

LOVED the atmosphere and such an open environment!!! I got some CBD gummies i can't wait to try

Finch was knowledgeable and very nice! Love the locations and the dispensary is very clean.

This is one of, if not THE best dispensary in town. It's our favorite and we love visiting, looking at all the beautiful displays, and speaking with the helpful and knowledgeable budtenders. Top shelf, clean grown flower! They only sell the best and are proud to do so. The aesthetic is beautiful, organized, clean and peaceful (OMG beautiful buds are displayed in cases like fine jewelry... my dreams came true?!). The staff are always kind and accommodating. There are a few budtenders we especially love coming here for because they are so enthusiastic and well steeped in the industry that we learn something new every visit and leave stoked to try new strains. This is also a fun place to take out of town guests!

Best shop in PDX! Sequoia was absolutely wonderful and I will definitely be back when I am back in town

Wonderful place. It's really the nicest of all of them in Portland. Staff is super friendly and takes time to make sure you are buying what you want.

Worst customer service and the pricing is ridiculous for low quality weed. More about the looks than they are about selling products. The three men in there were incredibly rude and didn't know anything about the products they were selling. Would not recommend or ever come back.

Good customer service , a very cute dispensary. I was immediately helped and they had a good selection

Such a SERRA fan! Every time I'm in town from Phoenix I have to hit either location for my favorite Wyld gummies. Great flower choice, nice deals and friendly team!

Great service very friendly and helpful. Cute store lots of plants. Well payed out and a good experience. Very up front pricing.

Love this dispensary. EVERYTHING I've gotten is high quality! I can't say that about any other dispensary. Edibles, flower, concentrates they've got it all. And the interior feels good. The people are knowledgeable and helpful.

great selection and knowledgeable budtenders. Definitely stop by! well designed interior and free stickers, magazines for all.

Super coolest dispensary in Portland! I'm not a 420 person although I have smoked before in my younger years but don't tell anyone!! The budtender was awesome. She suggested a pen so I bought it. Now I can write!! This is a very friendly place and I high...ly recommend it!!

Suuuuuuper aesthetically pleasing and cute. I've never been to a dispensary that put so much effort into its interior design. I would highly recommend this place to any "aesthetics" enthusiast, even if you're not a weed enthusiast. The options and pricing however aren't as great. I personally thought it was kind of overpriced, as I have gotten a pack of gummies of 300mg total for $5 before, but these were way past that price. 10/10 recommend to just see the place. 5/10 for any purchases.

Super friendly customer service. Down to hear your needs and anything your curious about. Excellent first time experience.

Having lived in Portland for awhile and knowing how liberal the banana belt is, I kind of saw something like dispensaries coming along. For those outside of the greater Portland metro area, it isn't really something to get into here. I am not going to say that I did or did not purchase anything from here. Nor will I divulge any personal information about my friend. A friend, knowing I wanted to experience it firsthand, they invited me to meet them here and come with them while they made their purchase. Walking in the front door into a room that can best be compared to the reception area of a medical facility, the gentleman at the counter checked our ID to verify our age and to be entered in their database. We had to wait because they were at capacity. Once a couple left, we were allowed in. There was another couple inside. Inside the actual dispensary was quite large, however, I get the feeling that they restrict the amount of people inside in order to maintain customer service and for security purposes. There were some display cases, display items and descriptions. I was impressed with the variety. There were accessories for purchase and some jewelry and a few items non-paraphanalia related. The staff members were well informed and fully answered all questions. I can not speak for the price point as I have never been to a dispensary before. The previous reviews mention a hipster vibe, and getting a feeling like the employees don't care. I can not really speak to that, as I have never been in a dispensary before. My friend, who lives in another part of the state could neither confirm or deny the accusations, as he has his regular spot where he lives. No credit cards are accepted, for the obvious reasons. They do not seem to have an ATM on site, so bring cash. It was all very neat, clean and a sanitary feeling just like a pharmacy. I am glad to have had an opportunity to see how this works, even if only for this location. I am impressed. This is not the dealer of the 80's or the 90's. Not that I would know. I don't know anything. What was the question? Who am I? Am I outside? How did I get outside?

I was one of Serra first customers at this location. Many of my friends and family used to go there. I keep going back and the product is overpriced and OLD. Today I mentioned the product being old and not enjoyed and the manager was so rude. They kinda glared at me then laughed when I mentioned it. No apology discussion, discount , just rude. I said thank you and left for good.

I gave them one more chance, but their customer service and prices are awful. The atmosphere and attitudes are total white male privilege. They don't carry popular products and they answer your questions with a question. Plus they are corporate owned Prüf. Stay away

Something's a bit too on point and focus-groupy about this place, it gives me the creeps.

Love this place 10/10 recommend tell your mother ur father ur friends lovers everyone

This place is fantastic. I'm from Seattle, where we of course have access to all sorts of flower, concentrates, and edibles, but Serra is one of my absolute favorite places. Whenever we're in Portland we always come thru and grab a few things for the time there and more to take back to Seattle. The edibles in particular are exceptional; incredibly delicious and perfectly potent. My girlfriend likes the gummies so much I literally drove 6 hours round-trip to surprise her with a haul of the special edition Matcha Green Tea gummies for her birthday. Great customer service as well!

Stopped here with my boyfriend while visiting from LA, where recreational dispensaries are still pretty rare and entry lines wrap around the block, so right off the bat I was stoked to just walk right in. It has to be acknowledged that their aesthetic is next level, and everything inside from the lighting to the displays to the gold curtain separating the ATM struck me as super thoughtful, polished, and welcoming. But also their service was great! The employees were super laid back (I guess what else would you expect in a weed shop?) but eager to help us identify what we were looking to feel/avoid and offer suggestions. As someone who has had a pretty strong negative reaction to some strains, having the docent walk me through recommendations made all the difference and both of us walked out with exactly what we were looking for. Honestly wish I could go back all the time! Thanks guys. :)

Crappy crappy service from the girl with dyed hair EVERYtime I go in there. If you don't like customers you're in the wrong line of work. No help or salesmanship. They just point and shrug. Done with this place. There are better ones around. Too bad, too. The downtown location was super convenient. But not worth supporting a business who does not value their customers.

Love this dispensary..best one in Portland. Great customer service, beautiful interior and consumer experience.

One of the best dispensary's in town very friendly staff beautiful shop. Always have really quality strains, my favorite is tangie biscotti

Best shop in town, hands down. The staff is knowledgable and friendly, Eve always takes good care of us and recommends exactly what I need. Thanks for curating such a rad spot!

Excellent customer service! They treat you to a delightful shopping adventure, as simple or complex as you'd like. They're known for their brilliant branding and artistic, charming stores. Highly recommended.

I had made a decision that I wasn't going to review dispensaries on Yelp. Serra is so rad that I had to make an exception. Less "pot shop" and more "Cannabis Lifestyle Boutique", Serra is a lovely shopping experience. If you're somebody that appreciates epically dialed-in branding and aesthetically pleasing shopping experiences, you need to visit Serra, regardless of your personal recreational habits. To get it out of the way: They have a large selection of cannabis, both recreational and medicinal. It's organized and displayed beautifully, with easy to read info on the characteristics of each unique strain. Plus, lots of fancypants magnifying glasses, if you want to get a REALLY close look at your buds. They also have an impressive array of edibles, oils, etc. The only bummer is that there's so much more available for medicinal than recreational. Of course, that's an industry challenge, nothing unique to Serra. The merch is where Serra truly stands out. They sell an outstanding selection of accessories and utensils, all expertly crafted and frankly gorgeous. They have some pipes and bongs that I wouldn't even want to use, they're so pretty. The rollers are gorgeously utilitarian, and they even have a small selection of functional jewelry. This store is curated impeccably well. Oh, they do sell live plants, if that's your jam. Serra is so much more than just a place to get your weed. This is a top-notch shopping experience. I'm super, super, impressed.

Wow. Great buds and super friendly and knowledgeable budtenders. Great selection of products and really beautifully designed interior space. The entire experience at Serra is fantastic.

One of my favorite dispensary's! I just started going to Serra and I will coming back often. The atmosphere along with the employees and prime quality products makes this one of my top places!

I've been to this shop a couple of times and each time it seems to get a little better -- First things first; this place is on point aesthetics: simple white and blue motif throughout the entire shop, 'a place for everything and everything in it's place' kind of vibe (which is hard to upkeep when retail is such a touch-induced commerce). If this is your first go into learning the weed ropes, it might be a little awkward. But they really thrive on building a relationship with their customer-base, especially those who are weed-n00bs like myself. Every time I've gone in after, they've either recognized me or remembered what I purchased last time and we can create dialogue from there. If there is anything that the price truly reflects, it's the knowledge you're receiving. Sure, it's a little pricey -- but that's because they expect you to shop around and really find the strain that will be your best fit. I mean, their whole shtick is that they build your 'prescription' on what you're ultimately seeking from the high. Don't know much about their oils, edibles or pipes, but their flower game is pretty legit. Overall, I've been stopping in every two weeks or so for two months and I probably will be for the foreseeable future (unless I move from SE -- but that's not happening anytime soon). - The Novice Kid With A Vape Pen Shop Hacks: - please sign up for their rewards program, it's seriously totally worth it - if you like something you bought from them previously SAVE THE PLASTIC CANISTER! It'll be easier to find for them (or if they are out of stock, they'll find something similar) and they'll just reuse the canister so you don't have to keep wasting plastic! This shop is best for: neighborhood homies who stop in weekly, 'new kid in town' who doesn't really understand all the weed jargon, those who vape Not so good for: tourists just tryin' to bust a weed nut for the day, veterans who know what they want and don't need their hand held

Probably the highest end shop in town. Definitely a luxury cannabis experience. It's Incredibly nice inside and the staff made me feel completely welcome and helped me understand the millions of things I don't know about cannabis. An employee named (I want to say Evan), took his time and walked me around the store explaining everything - even though there were a ton of other customers in the store. I will definitely be back. Great experience!

I was offended by the size of buds they gave me. It truly reminded me of the bags I bought back in high school. Quality was decent but I received nothing but pea-sized nugs. I don't even smoke my homegrown nugs that are that size, I save them for oil. GO TO TETRA!!! They give top shelf, large, respectable nugs that one would expect.

Wack. Took forever to check in. The salesman was pretentious. The price was expensive. Ten bucks for a half gram pre-roll. Terrible experience overall.

Had to review here because I noticed someone else had a very similar experience to mine. They up-sold me on a $60 oil cartridge and it was faulty. When I brought it in they refused to return it for me and even went as far as assuming I was trying to do something shady. No one has time for this.. There are so many dispensaries who would be happy to replace my cartridge and keep their loyal customer. Now I have a full cartridge sitting in my house unused.. Never returning here.

THOSE AESTHETICS THOUGH. But really--Staff is great. Super helpful without being pushy, and so knowledgeable. Very patient with questions, take the time to find exactly what works with what you're going for. And attentive; they track what you want as you move around the store and have it waiting at checkout, since everything in the store is display. AND my friend ran out of cash for a pin, and they gave it for a discount. Such a nice friendly touch! Felt like being helped by old friends then leaving with total confidence with what you purchased. When I explained what I was looking for, I had a strain in mind but they recommended something less expensive. Thought that was cool, they aren't price oriented, they want the customers to have a good time. Will definitely be back!

Always a quality experience at Serra. Knowledgeable and considerate staff. Top of the line product.

Long time customer. Never again. I got accused of trying to pull a "fast one" when returning a faulty cartridge. Employees are garbage. Product is overpriced. Service has gone to hell. I will never shop here again especially when a company can't stand behind its products and makes customers feel like crap. Never again.

My local - was sad to see the weird old bodega go but how could I be angry about that when this is what replaced it. The standard to judge all others by.

This is my favorite dispensary... the prices are a little steeper than some but the quality is superb!

This dispensary is so cute and only a few blocks from me! I want to love it so bad, but every time I go in they are out of stock of whatever I came in for... Edibles, tincture, or cartridges, they're always out of stock. I have left with nothing probably four or five times, and a few times settled for something I didn't really want. Today I called ahead even, and they said they had what I needed, and five minutes later I walked in and surprise surprise they didn't. I want to love it, but unfortunately I won't be back. Tetra up the road isn't as close to me, but has comparable prices, and everything is usually in stock. It sucks to have to write a bad review of a cute shop with nice staff, but not as much as it sucks to leave a dispensary with nothing, or with something you're not happy with because they never have what you came in for.

Decided to check this place out on recommendation from a friend that touted its reputation in the community. Visited close to closing time and staff was attentive and explained a lot of product and was not pushy despite the late hour. Shop was very clean and displays were nice. Recommend if you are looking for an area.

As you likely know, there are many styles of dispensaries; those that look like little farm stores, some look homey and welcoming and some are like the staff have been sampling too much product. Serra is a beautifully designed shop that has very helpful & knowledgeable staff. They have an interesting array of product. Well worth the visit.

What a ripoff this place is! They charged me $70 for THC lotion, and I found it at Chalice for $24. Don't throw your money away here!

Always lovely. The tenders are friendly and always let me know their favorites! I go back almost monthly. Especially for their happiness chocolates!

Old vs. New Portland Once upon a time there was a cool little bodega that sold beer to be drunken on its ramshackle premises. It was very old Portland, very friendly but not well-thought out financially, and I always hoped it would thrive despite the odds. That got renovated and Serra was built in its place-- very new Portland. Everything about it is premeditated ( I think they must have perfected their hipster font before anything else), branded to the hilt, and posh. Its staff, as mentioned in many a Yelp post, is completely insincere. They make you feel like a chump before you walk in the door. I've always kind of hoped it would fail despite the odds. But weed is weed, so it's A-OK.

Beautifully decorated dispensary with a variety for any & everyone. I came here on a whim with some friends & was not disappointed. They have your typical merch that dispensaries sell but what really stood out to me was their jewelry. They have earrings that are tweezers so you can smoke every roach & even have cool necklaces for your dab set up. So dope! I will have to check if their online store has more since they only had a few things in stock. I also really liked the inconspicuous pipes / pieces they had displayed in there. One looked like a blue smooth stone & the other a gem / diamond. Super cool. They had an extensive pre-roll list that details everything & you can pick depending on your mood. They have some specials on them when I was there but I'm not sure if that's their usual special. Walked out buying pre-rolls & got a Quality Drugs Tee & pin for my hubby. I will be back next time I'm in town. Service was great but my friends took a long ass time in there looking at everything so they seemed like they wanted us to hurry & GTFO. I would definitely come back but wished they had more of their jewelry as that really stood out to me!

You guys rock!!! Make sure to check out the Serra hazelnut sea salt BonBons!! Unbelievable quality.... Made with some of the finest craft chocolate in the world....

This place has great weed. Really, the herb is great and the staff is good. The herb is wonderful. This place also has a great staff, ...for the most part. The real bummer about this place, is that the vibe totally sucks. The vibe is just a gosh forsaken shit-prison. From the outside, it's a very pretty building, and for moms from lake Oswego, who like hipster-esc new-age businesses, perhaps it's good for them. No judgement! These folks here just really have a upper-class audience in mind...And it's working. The staff is totally like hipster used car sales-men/women, they won't remember your name no matter how many times you have been in, and are sorta like this weird thing resembling "friendly", but like you can also go fuck yourself...but not like a bar and not like a cafe... Also it's really loud in the shop - due to the glass and pharmacy / jewelry-store environment - it's frankly anxiety attack inducing, which is a super bummer. They have kinda curated this cute jewelry store vibe and if that's the vibe you like - cool. But for me, this is too impersonal. I don't feel respected, or cared for at Nordstrom, so why should I be here? Honestly, I find this place totally phony, uptight and pretty uber-bourgeoisie and a VERY LOUD, VERY BRIGHT... An uncomfortable zone of full of negativity and bummer-vibes. Sometimes their website is up to date, sometimes not. Also I dunno about the farms they get their bud from, but many, I have not been impressed with. A few I have, but not all...People want weed that makes them feel good, not a bunch of stems that are cranked full of thc ~ and cause anxiety, bad farming =bad high. I'm just saying a weed dispensary should not feel like an Mac-store. ~Shivers~