Matt E.
Yelp
I had made a decision that I wasn't going to review dispensaries on Yelp. Serra is so rad that I had to make an exception.
Less "pot shop" and more "Cannabis Lifestyle Boutique", Serra is a lovely shopping experience. If you're somebody that appreciates epically dialed-in branding and aesthetically pleasing shopping experiences, you need to visit Serra, regardless of your personal recreational habits.
To get it out of the way: They have a large selection of cannabis, both recreational and medicinal. It's organized and displayed beautifully, with easy to read info on the characteristics of each unique strain. Plus, lots of fancypants magnifying glasses, if you want to get a REALLY close look at your buds. They also have an impressive array of edibles, oils, etc. The only bummer is that there's so much more available for medicinal than recreational. Of course, that's an industry challenge, nothing unique to Serra.
The merch is where Serra truly stands out. They sell an outstanding selection of accessories and utensils, all expertly crafted and frankly gorgeous. They have some pipes and bongs that I wouldn't even want to use, they're so pretty. The rollers are gorgeously utilitarian, and they even have a small selection of functional jewelry. This store is curated impeccably well.
Oh, they do sell live plants, if that's your jam.
Serra is so much more than just a place to get your weed. This is a top-notch shopping experience. I'm super, super, impressed.