Hip, counter-serve chain for gourmet takes on fast-food classics like burgers & frozen custard.
"Shake Shack, an international fast-food chain, added a chicken sandwich with gochujang-glazed fried chicken and kimchi slaw to its Korean stores. The company and its South Korean partner toured a range of fried chicken restaurants in Seoul while they were developing the sandwich and sourced information on fried chicken and Korean food in general from food writers and influencers. Before bringing it to the U.S., they contracted an Oregon-based kimchi producer to provide the topping. But when they announced the introduction of their 'Korean-style' and 'Korean-inspired' chicken, they still encountered a slew of criticism." - Amanda Kludt
"Crowd-favorite burger chain Shake Shack has come under fire after a new, limited-time 'Korean-style' menu of chicken sandwiches and sides drew accusations of cultural appropriation for its loose interpretation of Korean fried chicken." - Erika Adams