Shake Shack Metairie

It’s been almost 5 years since I’ve been to Shake Shack, so we decided to stop by and try it out again. The inside was pretty standard and neat, but there are multiple touch screen kiosks where you can place your order which I found really convenient. Service was also okay, but just standard. For our meal, we got their Big Shack Burger ($11.99), Parmesan Garlic Fries ($4.99), & Large Pomegranate Sweet Basil Lemonade ($4.99). Everything was delicious! You could tell the burger was made fresh compare to McDonalds or Burger King. The Parmesan covered fries dipped in their garlic sauce added some rich flavor to the fries. The pomegranate lemonade was not overly sweet and had a sour pomegranate taste to it which I really liked. Even though our meal tasted great, the sizing of the food was really small. In contrast to the drinks, the burgers and fries came in one size. We felt like it should’ve been bigger for the pricing of everything. Overall, a bit overpriced but still a pretty good burger chain in the Metairie area.

Always love shake shack, this was the first time at this location. The food was really good, but different than any other shake shack I've been to. The burgers seemed thicker and the flavor was different. Not bad, but different. The service though was the absolute best I've seen and any shake shack I've been to and I've been to 5 other locations. I will return but as a suggestion, smash the burgers more and cook them longer, these were slightly undercooked. Smash em! 😉👍

We came for lunch two Saturdays before Christmas after doing some book shopping, and left full and happy. It was our first time going to Shake Shack in person and we experienced very good service. I think it was the franchise manager maybe, who came to our table to bring our food and he was really nice. The food was super fresh and cooked well. We ordered a bacon cheeseburger with garlic fries, chicken nuggets/bites and regular fries, a sugar cookie milkshake and a chocolate peppermint bark milkshake for those holiday flavors, and everything was delicious. The restaurant was clean and because it was a few min after they opened, it wasn't too busy which was nice.

So during my first visit here all of their computerized ordering system was broken so everybody had to wait in a long line to order. I almost walked out and left as is NOLA tradition as we have way too many great spots to eat to ever waste time standing in line like a tourist. Fortunately... or so I thought the line moved really fast so I was able to get my order done in a reasonable time. Well after putting my order in I ended up having to wait for my food for over 40 minutes which for a "fast food" style joint that is quite far from really reasonable. When I finally got my food it was cold and just overall a VERY underwhelming experience. I'm left with the conclusion of why would I ever want to eat here again as Five Guys blows this place out of the water if I need a fast food style burger. I really prefer the local burgers in NOLA and Jefferson Parish which on average are FAR superior to Five Guys and all the other fast food burgers and I would prefer dining in one of the local spots 99% of the time over any chain. The interior tables and floors were dirty and had food and drink spilled all over the place. So I gave it a good effort just so I could fairly evaluate it and my conclusion is "OH HELL NO!!!" So you can summarize that as I really have no future intentions of ever eating here again. I might take an offer of free food but even that likely would not entice me to ever return here.

My first and last time coming here. Ordered my food, couldn't add crispy onions to my burger on their order pad so I ordered at the counter. No smile or greeting. Cashier dude just looked annoyed. Placed my order, received my order and drove home. OF COURSE they can't get it right. No bacon on the bacon cheese fries and the crispy onions on the burgers look like they were picked out of the fryer that had been floating around in there getting saturated in the grease and getting burnt. UPDATE:: 3-19-25 I decided to give them another try. This time I was able to customize my burger as needed via kiosk. Our order was accurate and received in a timely manner. The food was great as well as the service. The establishment was clean. I tried the brownie batter hot cocoa shake...phenomenal. I have no complaints this visit. Even the crispy fries were a nice light golden brown as should be. I am highly impressed with management and the way they handled the issues I had with my previous order. They even edited the kiosk for more customization, I do believe I will be returning. Thank you 😊

I ordered on the kiosk machine, the burger was good until I noticed it was still pink. Maybe I should have stated a burger. Well done, no pink 🤔. I didn't want to make a complaint since I had already started eating. I just threw the rest away.

I love the food and different options!!! The shakes are so delicious... and the gentleman that took/prepared my order on my last visit provided excellent customer service, he even recommended a particular shake in which I should try. (Christmas cookie) I wish I could've remembered his name...

This was my first time getting anything from here. It was delicious! We had the single avocado bacon burger, double cheese burger, bacon cheese frys, and 2 milkshakes. Most definitely will be visiting Shake Shack again.

I recently visited the Shake Shack in Metairie, LA, and had a delightful experience. The burger I ordered was very good and bursting with flavor. Each bite reminded me of a homestyle cookout where everyone picks their own condiments, thanks to the fresh, high-quality ingredients used. The ambience at this Shake Shack is one of casual dining, filled with friendly faces and a welcoming atmosphere. It's the kind of place where you can relax and enjoy your meal without any rush. The service is mostly self-serve, with customers placing their orders on a kiosk and then having an associate bring the food to their table. This efficient system ensures a smooth and quick dining experience. Overall, my visit to Shake Shack in Metairie was pretty good. The combination of delicious food, casual setting, and friendly service made it a place I'd definitely return to.

Shake Shake still one of the best fast casual places for a burger in Metairie. Burgers are always juicy and toppings are fresh. Usually everyone's happy in the group when we get food here, because it's yummy and high quality. Love the crinkle cut fries (more interesting texture) and indulgent options like the shakes and custard.

Parking lot is very tight; located close to Lakeside. The restaurant is cute but food is nothing to write home about. I ordered the white truffle 'shroom burger with an order of crinkle cut fries and a fifty/fifty to drink. My burger was fried well and cheesy but the taste was bland. Fries were similar to Ore-Ida. I had to use multiple cups of ketchup to get a little kick of flavor. Fifty/ fifty drink was not sweet. Refills were free but I did not even want a refill! Employees did walk around and check on us so that was a plus. Overall, I would pass on this restaurant.

Tried this place twice. 1st time we sat in, it was dirty, loud, and staff were on their phones and not paying attention. Asked for food more than once and finally they realized it had been sitting there the entire time so everything was cold. 2nd time we ordered pick up. Not busy, place was empty. Waited 30 minutes even though we pre-ordered. Staff person left and went outside to his vehicle. I asked another staffer, again they realized food had been sitting on shelf the entire time I was waiting. Again, cold food which was sloppy (burger not on bun), fries cold and drowning in salt, sauce wasn't included even though on the ticket. I landed up tossing it. Just not good and service is terrible. Maybe try 5 guys, at least it is fresh and hot.

Well, well...I finally tried this place and, I must say, it was just OKAY lol. I'm giving it 3 stars primarily because of the cheese fries. That cheese sauce is so, so good. Pair that with a hot bed of fries: chef's kiss. I also tried the Shackburger. The meat was moist with mild flavor. What threw me for a loop was the SIZE. Think happy meal burger from McDonald's. That's how tiny the burger was. I do appreciate the soft and, what appeared to be, buttery bun. The burger was a 7/10 overall, in my opinion. I would like to try the shakes one day but I'm in no rush to go back. Service was okay.

My son and I came for dinner one evening. He's a picky 6 year old and he ate his ENTIRE burger and fries. He enjoyed his dragon fruit lemonade as well. Fun atmosphere. The only reason I gave 4 stars is because there was about 8-10 employees behind the counter, the place was empty and there's still dirty tables with order numbers on them. My son wiped down our table with napkins and put the previous number back so we could sit and wait for our food.

A very plain and poorly flavored burger. It was small service was fine, but nothing special, and there was no real ambience. The burger was not nearly as good as a Burger King whopper.

Awww man they've got something great over here. The Koran BBQ chicken sandwich is truly top tier deliciousness. Wasn't to crowded inside and the plexiglass around each booth, along with sanitizer and signs to wear a mask were great covid touches. Back to the sandwich it wasn't a large chicken sandwiches but sized pretty ok. Everything of course is a-la-cart I got the fries with the special Koran sauce. It tasted ok. I know this sandwich is probably a limited time offer so I will be going back soon to get another one!

Food was fresh and tasty! Jasmin and Angel were awesome with customer service! Ambiance was nice organized and clean. Keep it up!

very, very, very slow slow service for anybody ordering online or doing delivery service. You're going to wait there at least 20 minutes at least I waited there 30 minutes for an order that was a cheese quesadilla. There was people coming in the restaurant going through the line and getting their food, eat it and leaving before I even got my food. y'all need to take notes from the store in Elmwood I have never waited this long for food from Elmwood

So honestly, I was pleasantly surprised on how good our food was. We tried shake shack for the first time because our kids school was doing a promotional night. We got the food to go and I was really nervous about fries and a burger coming home soggy and cold. But! Everything was SOOO good. The burger was perfect, the fries were crispy and still warm. Im not a huge fan of crinkle fries but these were crispy and the box they came in was cardboard and had holes in it. They obviously have perfected the art of take out! Closed Styrofoam makes crinkle fries gross! (Raising canes) We got shakes that were tasty and delicious and also tried the chicken which was crispy and wonderful! Will definitely go back!

One of my favorite burger spots! Definitely better than in & out. I find the service to be pretty quick every time I go & the staff is usually friendly. The inside is just your average dine in layout, nothing too fancy. They do have outside seating. I like that you can order off a little tablet screen when you first walk in or order in person at the counter. I recommend their regular shack burger, cheese fries (with the cheese on the side) & their nuggets! The nuggets is definitely a 10/10.

I was in the mood for a shake. I was disappointed with the limited flavors they offer. Looking at the name, I thought maybe they had more flavors than the average. I did try their limited edition shake (Chocolate Churro) which I enjoyed. Other than that, everything g else was good, including the bacon and cheese fries and fast service.

Good food, but I HATE the screens that allow you to order yourself. Can we please not automate everything? The staff is not helpful because they would rather you use the touch screen to order yourself. This is a penny pinching mechanism and I HOPE that it translates to higher wages for employees. But they are certainly getting fewer tips because I think I speak for a lot of folks when I say, I'm not tipping if I never spoke to a human while I was in the restaurant.

nicest employees everrrrr. my brother and i came here and his burger was supposed to be plain, but it came out dressed. he went up to the counter and they told him they would take care of it and even let us keep the other burger. his new burger came out in less than a minute, it was crazy fast, and tasted delicious. they handled the whole situation amazingly.

Hamburger was as fresh as could be! Taste was great! Crinkle fries were crisp. Fast courteous service.

Yes, it's a chain. Yes, it's technically fast food. But Shake Shack is something that I fully take advantage of if I'm nearby. Luckily, there's a few in the greater New Orleans area now and we were nearby! We visited roughly 2 weeks into quarantine and ordered on the app then picked up at the front door. They were out of fries which was kind of a bummer, but they had shakes and burgers, so that was the important part. They also had the new chicken nuggets at this location, but for me, they were a hard pass. Nothing extraordinary. What was extraordinary as I remembered though? The Shack Stack and the salted caramel shake. The Shack Stack was perfectly seasoned, hot without being volcanic when I bit into the cheesy stuffed mushroom and a great balance of textures between the crisp mushroom and the juicy burger. I added red peppers this time and it was a nice little kick of flavor. The shake was cold and sweet and salty and exactly what I wanted after that heavy burger. Overall, I was impressed with their pickup experience and quality of food and would go back if I was in Metairie during dinner time again!

I always wanted to try Shake Shack. I loved it the burgers were juicy. The environment is very calming and family friendly. The service were very nice to you.

Big bacon girl. So delicious! Quick service, clean restaurant, and good food. Can't beat it!

Nobody in line and five of us are waiting for our burgers. There are 15 workers joking and laughing and saying "let me shake that for you" but not doing anything to really help the two cooks get the orders out. 15 minutes later there are still too many people on the register and in the kitchen not doing anything except chatting. My burger was good though, that I can say, but they really need to work on getting those orders out instead of goofing around.

I was excited to see this burger joint pop up near Lakeside Mall not too long ago. Of course, I wanted to wait until the new business traffic died down to give this location a try. I'm a shake shack fan from the multiple locations in Phoenix, so when I saw they were opening a location here I knew it would be worth a try. I ordered the "SmokeShack". The burger was just "ok". I love a good burger, especially one that's a good size and juicy. The burger patty was not seasoned well. Just tasted bland. They use American cheese which is fine. The "Applewood Smoked Bacon" was not smoked at all but just plain bacon. And the cherry peppers were sour and bitter tasting. The bun of the burger was also mushy and too soft. The side of fries I ordered tasted frozen. the strawberry lemonade was TOO SWEET. And, I wanted to order a chocolate shake but they were out! Honestly, I gave the review 3 stars for cleanliness, customer service, and uniqueness of the restaurant since they have self-serve, order on your own, kiosk which were pretty cool.

I love Shake Shack! Quality burgers and quality service. Don't let the line discourage you, they move extremely fast. They cook their burgers just right, the perfect medium. The toppings are always fresh. The fries are just Ok but the burgers make up for it. If you don't like burgers they have a few chicken options. Also, they have red and white wine available. Their shakes are fantastics, so give one a try. Parking is limited so be aware of that.

To the proprietors, You do know that there have been 168 reviews and your rating is 3.5 of 5 stars. You do know that EVERYBODY can see that you've whittled it down to 2 five star reviews. What are you hiding?

Decided to indulge my tastebuds for dinner at Shake Shack! While it's just another burger spot, I was not disappointed! I like the fact that you can walk in and place your order in a computer. It's very user friendly! I ordered the shack burger with cheese fries and a large Strawberry Mint Lemonade! Super fulfilling- sheesh! I could never do a double. The fries are typical crinkle fries but the cheese sauce is amazing! The shake shack signature sauce is good as well! Please please go with a completely EMPTY stomach because you will get full! The pricing is comparable to Five Guys & Company Burger.

Food is good.. Shake Shack is good... prices are ok as food prices have to be high to pay wages and overhead cost. But the parking is just down right ridiculous... the city officials really blew it! Someone didn't have any idea the following the Shake Shack has! Social media has blown this place up! They need a much bigger area to feed the crowds that will be coming!

I'm glad we have a new burger joint in the area. I usually prefer more local burger joints but once in a blue moon...I'll try out a chain burger joint. If I can do 3.5 stars I would! I'm really torn with my rating. There was no major issues other than the lack of parking spaces and lack of working kiosks. We had to park at the grocery store and walk over. Service was good. Everyone was nice. Place was surprisingly clean for as much business this place drums up. I like that when I ordered at the kiosk, I was able to Apple Pay and they text my phone when the order is almost complete! Seating is plenty but being a new place...it's always packed. Downloading the app is a great idea but it's usually an hour wait for food to be ready. So plan wisely. It's a good burger...don't get me wrong but it wasn't like the most memorable burger. The chopped cherry topping was tangy. I love the shake shack sauce. I also enjoy a flat top cooked burger with a toasted bun with melted cheese. However my bacon was weird tasting...it's tastes like it was thrown in a deep fryer then stored in the fridge until it's ready to be heated up for the sandwich. The meat was thinner than I imagined it to be. I would have loved some options for maybe arugula or adding a fried egg on top...but again...this is a chain burger joint so they may not be able to change their menu like that. I didn't get the fries tho bc it's generic fries that I can get anywhere or make at home. My friend ordered the fries and I tried a few....it was crispy and not greasy. If this was hand cut fries....I'd be all over it! Now the best part of my visit....it's the ice cream! It's a dense frozen custard! Omg soo creamy! It reminds me of the custards I use to eat when I was in college in Waco! It's soo smooth. I ordered the vanilla and chocolate. The chocolate is oddly familiar...but my fav is the vanilla! I would walk here from the mall just to eat custard!

Had to finally come here after all the hype settled down and the line wasn't out the door! When you walk in, they conveniently divide the lines for those that are paying cash only and go to the front or those that pay with cards go to the touchscreens along the wall to order more quickly. I've been to shake shack before but not many so I'm not sure if that's something that others have too so that's a really awesome feature. The 'shroom burger is so good and I get that one every time just cause the mushroom in the middle oozes cheese and sauce and it's delicious! The cheese fries are also really good and worth getting in my opinion. Definitely a good go to spot especially after some shopping at lakeside but just be careful about the parking situation - not many spots and it's probably worth parking a little further and walking than to try and get a spot in their lot.

There's something about those peppers that go on their cheeseburger. The hibiscus lemonade is bomb. Haven't tried anything else yet but so far I'm in love.

At this point I've been to a few of these now. I've munched down in NYC, Las Vegas, and now my home town (Well kind of my home town I don't live in the tree.) I can confidently say it is consistent and the burgers are as good as the other locations. I remembered the fries being better though. They're basically store bought oreida crinkle fries. They are also using some tablets to order which is cool since I prefer as little human interaction as possible. Also, the shakes are okay. I don't remember if I got one at any of the other locations, but it's just fair. Didn't change my life or anything.

Premium prices for a cold tasteless fast-food hamburger, cold soggy fries, and a watery melted shake.

I keep trying to tell you people about the employees you hire they don't care anything about your business. All they wanna do is stand around and joke around with their friends. I walked to pick up a delivery order and it was sitting there when I walked in finally another guy asked if he can help me and it was order. I'm so over these unprofessional lazy people

So the burgers are good, but overpriced for the size. I think it's pretty pricey for the small Amount of food you're getting. The beef is grilled really well, fries were okay. I wasn't super blown away. They are quick, though. That's a plus if you're hungry. It wasn't super crowded, either.

Our first time eating here. Place food order at a kiosk and take a number to your table. Food is prepared fresh and delivered to your table. Burger was cooked right and it was quality meat. The shake sauce was like a garlic mayo which we enjoyed. Fries were hot and crispy. Burger, fries and small drink was $12.50-ish so a bit above your average fast food burger.

I love coming to this spot. My absolute fav is the shack burger and the cheese fries. Since day 1 their ingredients always seem to be fresh, I always get what I'm expecting and it truly makes me happy. The only thing that I will say is that it's a little on the pricey side. The parking lot for this location also doesn't have a lot of parking spots. Overall tho the quality of the food is 5 stars, they do offer curbside now so that def helps if you can't find a parking spot. When ordering inside the convenience that you don't have to interact with anyone except the person handing you your food is def 5 stars!

I know everyone raves about the Popeyes chicken sandwich, but in my opinion Shake Shack has the edge. It's the perfect size, perfectly crispy, perfect sauce, perfect thick pickle slices, and a perfect bun that is substantial and always super fresh. And I never met a cheese fry I didn't like. Normally the Canal Place is my location but it's temporarily closed due to Covid, so while in Metairie I popped in. They're doing mostly takeout, but it was slow enough at the time so I was able to dine in. They have every other table blocked off, and you order from someone standing behind plexiglass. No self serve anything- fountain drinks, condiments etc, but they bring whatever you ask for. Love Shake Shack and the shakes too are totally worth the calorie bomb!

I've tried shake shack a few time before giving this review. I tried them the first week of opening as well as a few months of being in operation. I was quite pleased with the quality of burger for a fast food chain. The food is made to order and you receive a text message when your order is ready. On each visit my order has never been ready for the scheduled pick up time, maybe 3-5 minutes shy of it, but still not ready at the promised time. It was still good enough for the wait. I'm not a huge fan of the shack sauce, but if you like the Big Mac sauce, then this is very similar. They are a bit pricier than other burger joints, but I felt the quality of the food was deserving. Glad to have a shack shake near!

You have no idea how excited I was when I first learned that NOLA had Shake Shack. My god, their buns are just toasty and perfectly round and made with love and care. Their lettuce is probably what rabbits dream about when they sleep. And their patty- oh it's good. Like "this is the reason I'm not vegetarian" good. And their fries? If you like spicy stuff, get their Spicy fries. You can choose the level of spiciness and for someone who lives for spicy stuff, the hottest hits the spot. I just wish you can choose bigger sizes because I don't want to be the guy who gets two fries with my order. When you walk in, you order through the tablets set up near the entrance. And then they'll ask for an phone number and they'll text you so you can pick it up when it's ready and you don't have to wait inside if you don't want to.

Over hyped for sure. Nothing impressive here...maybe the shakes..idk, I didn't try them. Had BLT and shack stack with cheese fries. BLT seemed to missing something. I'm thinking it was the lettuce they used. I'm used to a crunchy iceberg lettuce vs the soft leaves of the type they used. It also couldve used more bacon..bc bacon. The shack stack was good and juicy but not worth going out of your way for. On a scale of 1 to 10...we give it a 7. These cheese fries were a miss. The cheese sauce they used seemed way too watery and tasteless. They have menus posted on the wall and you order at tablets located along the counter. Its a bit impersonal but not that big of a deal. You pay on the tablet and get a receipt. The people at the counter probably take cash payments. They call out your number when your food is ready. Overall, its was a meh type of experience. Not bad, not great. Just ok.

Shake Shack is one of my fav places to go to. I like how you can order at a kiosk (minimum human interaction which is perfect for me lol). The employees have been pleasant. I miss the hot ones burger & fries but they are always coming out with new additions so there is always new stuff to try. Love the truffle fries. Shakes are obviously delish as well. Would recommend!!

Food was fresh. Service was meh. You order your own food. It was fairly clean. Meat was season.

Limited seating during Covid but for seated right away and very few people inside. Few people ordered to go and several workers inside were somewhat busy. Clean bathrooms but whole place was pretty empty for Wednesday dinner. Good Hearty burgers with a little kick on mine. Great place, great food. It will be a bit more busier hopefully.

So we decided to try the Shake Shack one more time and I was pleasantly happy with the food. It had a great grilled taste and everyone's order was correct. It was also pretty late in the evening (10pm) so having it open at the time was great and convenient. So my original two star review has been updated with the new rating. Great improvement.

Shake Shack I recently dine here. I have been wanting to try it for a few months now. I was very disappointed spending nearly $20 bucks the quality and quantity of the food. I ordered a Cheese Burger, Crinkled Fries, and a Cookie Butter Shake. Lest start with the burger. The meat was so thin and lacked flavor. The bun was soft and dominated the flavor (yeast). I was expecting a better grade of cheese but received cheese food product. The shake was perfect. It's Biscoff in a cup. Give me the Shake keep the shack.

Fast food chain. Noisy, impersonal. Kiosks to order. Burgers were comparatively small. Potatoes buns are good. Fries were not greasy. The Shroom burger got so many good reviews, I couldn't wait to try. I should have waited. It is a greasy, fried, breaded mushroom stuffed with cheese. The regular burger had good flavor. Nothing special here!

Just another note, the customer service from a management standpoint really is first class. I was given the wrong sandwich during a visit a couple of months ago (chicken instead of the cheeseburger I ordered). I made a comment about it in my check in and was immediately contacted by Shake Shack. They asked for a little info and then quickly sent me a credit to return ($5 more dollars than I spent!) in order to make up for the mistake. They even followed up to make sure I was able to return, use the credit and enjoyed my experience! Very much appreciated!! Well done!

I had Shake Shack for lunch today and am happy to have them in the area. I arrived about 5 minutes before they opened, so parking and waiting were two things I didn't have to worry about. My daughter and I were hanging with friends, so we all ordered together at the kiosk then found a place to have a seat. It wasn't long before our order was ready. We picked it up from the counter, found the extras we needed at the condiment/utensil station and brought our goodies to the table to check them out. We each had burgers and shared 2 orders of fries between the 4 of us. We had 2 fountain drinks, 2 bottled waters and a small shake, and the total was $45. Not horrible, but these weren't large burgers. The fries were more than we needed, on the other hand. I think we all liked the flavor of the burgers and the way they were prepared. I wasn't a huge fan of the fries. At all. They were bland and tasted like frozen grocery store fries. My daughter thought the shake was just o.k. As we left I encountered a parking issue. The front lot was full and several people were waiting to get into the one or two available spots. They seemed annoyed with each other and then I got blocked in for a few minutes. I'm sure I'll be back, but I'll wait for the hype to die down.

The food takes a minute and for a reason: it's made to order, fresh and delicious. This crinkle cut fries are nothing less than perfectly crisp. I'd not be suprised if the technique was patented. The beef is high quality and I love that they offer lettuce wraps. Even the pickle is like a sliced Vlassic.

Finally able to try the hype that surrounds Shake Shack. The ordering process is probably the best part of the adventure. It wasn't convoluted or difficult. We ordered a large lemonade, a lettuce wraps burger, chicken sandwich , fries and a shake to end the meal. The lemonade, to me, as very sweet. Reminiscent of simply lemonade. The shack burger was good but messy for a lettuce wrapped option. The chicken sandwich was a disappointment. the chicken had no flavour. it tasted like they fried it but forgot to season it. The saving grace was the cookies and cream shake which was not sweet at all. Overall, it's average at best. For a place to be so hyped up, it over delivers on hype.

IMHO! I'm usually pretty much a compulsive Yelper! If the line is "to the pole" that is an hour wait. (20-25 people) They only have (3-4) kiosks open & are taking orders by staff. The burgers are "slightly larger" than a Crystal burger. I think that it is more of a fad. The best part of the entire meal was the "concrete" dessert. I guess the overall theme of the restaurant is recycling combined with tech can make the user experience much better. I prefer to view it as the movie "The experimenter" based upon Yale psychology professor Stanley Milgram. When you walk down a street and everyone is looking up, you look up to see what they are looking for. Milgram proved that "peer pressure" can influence individuals, just like shake shack does. Because this place has a customary "line out the door" - it encourages others to wait in line. Because some of the kiosks are down (they are ready but not logged in for use) they "Create the illusion that this burger is in high demand ". It is a brilliant "blue light special" type of marketing that draws in the millennial crowd. The truth is that they are "understaffed" and "overworked". (Although there are two employees that just STAND NEXT TO THE LINE!!! Like "it's ok , I'm waiting an hour here with you. Truth be told, other places are a better value. I sincerely felt when I left that place I would have been better off (health, time, monetary) getting Mediterranean food down the street (you can deduce which one from my profile check-ins) So if Yelp! "scrubs this review" because I honestly express my "true user experience" I am done I could name a 1/2 dozen hamburger places that are better than this place. But if you want to eat somewhere "just because it is a fad" - feel free!!! P.S.- please look at the photos and notice the scale of the bun is only slightly larger than a teaspoon. In all actuality the bun is about 2"x 2" and the lettuce was slightly larger than a silver dollar. The bacon was exactly (4) strips - 3 in a row with one on the end!