"After largely resisting plant-based meat substitutes, the chain is rolling out a true-vegetable burger called the Veggie Shack that combines mushrooms, sweet potatoes, carrots, farro and quinoa; it had previously tested variations of this concept in select locations and until now relied mainly on a fried, cheese-filled 'Shroom Burger as its primary vegetarian offering. The nationwide launch signals a return to well-flavored, recognizable vegetable-and-legume patties at scale, reflecting both consumer interest in alternatives to lab-made “tech” burgers and the belief that thoughtfully seasoned real-vegetable options can satisfy a broad audience." - Bettina Makalintal
"A burger counter notable for a straightforward, pure beef smell that cuts through the court and reads as cleanly meaty compared with surrounding fried aromas." - Jaya Saxena
"The fast-casual burger chain collaborated with high-end candle brand Apotheke to produce two novelty scents — one intended to smell like burgers being grilled in a park and another like a french fry dipped in a milkshake — generating buzz but mixed reactions, with several reviewers calling the fragrances disappointing and one quipping that the burger scent was “like having a burger near a corpse flower,” highlighting the challenge of translating savory fast-food aromas into appealing home fragrances and underscoring the brand’s broader push to make its food a cultural signifier." - Amy McCarthy
"The Chicken Shack sandwich aims for a near-ideal composed bite: lightly peppered, crisp breading on a chicken breast, dill-buttermilk mayo, thick-cut pickles and a buttery grilled potato roll that adds sweetness and soft texture. Execution can be uneven — some found the chicken a touch dry — but overall it’s a polished, reliable chicken-sandwich built around balance rather than reinvention." - Eater Staff
"A fast-casual burger chain that introduced home-cook friendly meal kits as part of its pandemic-era adaptations, aiming to serve customers who wanted restaurant flavors prepared at home." - Jamie Feldmar