Shake Shack
Hamburger restaurant · Paradise ·
Gourmet burgers, frozen custard, and shakes; counter-serve chain
Gourmet burgers, frozen custard, and shakes; counter-serve chain
"National burger chain Shake Shack returns to ACL for the first time since 2019." - Nadia Chaudhury
"Shake Shack recently expanded into the plant-based space by adding three permanent menu items: a vegan burger, a vegan shake, and a vegan frozen custard." - Mona Holmes
"After largely resisting plant-based meat substitutes, the chain is rolling out a true-vegetable burger called the Veggie Shack that combines mushrooms, sweet potatoes, carrots, farro and quinoa; it had previously tested variations of this concept in select locations and until now relied mainly on a fried, cheese-filled 'Shroom Burger as its primary vegetarian offering. The nationwide launch signals a return to well-flavored, recognizable vegetable-and-legume patties at scale, reflecting both consumer interest in alternatives to lab-made “tech” burgers and the belief that thoughtfully seasoned real-vegetable options can satisfy a broad audience." - Bettina Makalintal
"A burger counter notable for a straightforward, pure beef smell that cuts through the court and reads as cleanly meaty compared with surrounding fried aromas." - Jaya Saxena
"The fast-casual burger chain collaborated with high-end candle brand Apotheke to produce two novelty scents — one intended to smell like burgers being grilled in a park and another like a french fry dipped in a milkshake — generating buzz but mixed reactions, with several reviewers calling the fragrances disappointing and one quipping that the burger scent was “like having a burger near a corpse flower,” highlighting the challenge of translating savory fast-food aromas into appealing home fragrances and underscoring the brand’s broader push to make its food a cultural signifier." - Amy McCarthy