Food-Scented Candles Are the Latest Trend in Restaurant Merch | Eater
"The fast-casual burger chain collaborated with high-end candle brand Apotheke to produce two novelty scents — one intended to smell like burgers being grilled in a park and another like a french fry dipped in a milkshake — generating buzz but mixed reactions, with several reviewers calling the fragrances disappointing and one quipping that the burger scent was “like having a burger near a corpse flower,” highlighting the challenge of translating savory fast-food aromas into appealing home fragrances and underscoring the brand’s broader push to make its food a cultural signifier." - Amy McCarthy
